Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
William Phillips

William Phillips Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

If you are an owner or general manager and aren’t seeing top-tier results from your Internet department, look at this list and see how many of these points are ‘in play’ at your dealership.

Internet departments fail because:

  1. Leads are not handled in a timely and consistent manner. 
 
  1. There is a lack of a consistent and known process throughout your dealership that all staff follow on each and every lead.
 
  1. Internet customers are treated differently than your retail customers.
 
  1. Internet sales staff offer discounts before customer ever asks about price. 
 
  1. Sales staff try to sell cars through emails. .
 
  1. There is a lack of essential sales training and constant evaluation of each employee.
 
  1. An Internet Director leaves your dealership, taking his customers, staff, and process with him/her.
 
  1. Internet sales reports do not show accurate E-Commerce sales numbers. What are your true Internet Sales percentages?   
 
  1. Dealerships spend careless money on additional leads, search engine placement, and/or a new CRM when, in actuality, all that is lacking is a proven process, sales training, and staff accountability.
 
  1. The Internet Director’s time is wasted. Your Internet Director’s time is best spent selling cars and assisting employees in selling. 

Do any of these issues sound familiar to you? Turning your back on the tremendous revenues that an Internet department can bring is a sure way to lose your place in today’s competitive market. In 2008, the Internet is a substantial part of any dealership’s bottom line profit.

I am always looking for interesting dialogue regarding dealerships and how they are working to Drive Sales!

Bill Phillips
Founder
Automotive Internet Management, Inc.
bill@aimdealer.com
(949)716-7716

 Unlock all of the community & features  Join Now