Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
William Phillips

William Phillips Founder

Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

If you are an owner or general manager and aren’t seeing top-tier results from your Internet department, look at this list and see how many of these points are ‘in play’ at your dealership.

Internet departments fail because:

  1. Leads are not handled in a timely and consistent manner. 
 
  1. There is a lack of a consistent and known process throughout your dealership that all staff follow on each and every lead.
 
  1. Internet customers are treated differently than your retail customers.
 
  1. Internet sales staff offer discounts before customer ever asks about price. 
 
  1. Sales staff try to sell cars through emails. .
 
  1. There is a lack of essential sales training and constant evaluation of each employee.
 
  1. An Internet Director leaves your dealership, taking his customers, staff, and process with him/her.
 
  1. Internet sales reports do not show accurate E-Commerce sales numbers. What are your true Internet Sales percentages?   
 
  1. Dealerships spend careless money on additional leads, search engine placement, and/or a new CRM when, in actuality, all that is lacking is a proven process, sales training, and staff accountability.
 
  1. The Internet Director’s time is wasted. Your Internet Director’s time is best spent selling cars and assisting employees in selling. 

Do any of these issues sound familiar to you? Turning your back on the tremendous revenues that an Internet department can bring is a sure way to lose your place in today’s competitive market. In 2008, the Internet is a substantial part of any dealership’s bottom line profit.

I am always looking for interesting dialogue regarding dealerships and how they are working to Drive Sales!

Bill Phillips
Founder
Automotive Internet Management, Inc.
bill@aimdealer.com
(949)716-7716

 Unlock all of the community & features  Join Now