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Jared Hamilton
From: Jared Hamilton
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Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Attribution Modeling – Tough to Implement?

Most dealerships are running digital marketing campaigns with multiple channels that include social media, pay-per-click advertising, display, retargeting, chat, video, etc. But many are still clueless about how many cars they actually sold as a result, and which bits of the marketing actually contributed to those sales. Enter attribution modeling.

Attribution modeling helps a dealer tie their marketing efforts directly to vehicles sold. Many current marketing campaigns attempt to infer vehicles are being sold via some form of equation regarding percentage of leads generated and/or SRP/VDP views. The problem with this assumption is that clients could be calling into a dealership, submitting form and chat leads and looking at tons of VDPs, but never making an actual purchase.

If a dealer wishes to determine how many cars they’ve actually sold from their marketing, they’ll need to choose a marketing vendor that features a direct attribution modeling channel. Then they will be in a position to make much more informed decisions about their marketing.

What are your thoughts on attribution modeling?  How have you all pulled it off?  Let me know in the comments below.

Carl Maeda
Not Tough to Implement if you have the right website provider. Use Call Tracking numbers that change depending on the marketing channel. Use tracking tags on your lead forms, chat forms and text messaging widgets. Make sure the source is being properly attributed in the CRM. Your CRM should tell you how many cars you sold per campaign. Some website providers (like us) will even go into your CRM and tell you this as well.

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