Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
ZMOT Auto

ZMOT Auto Digital Automotive Velocity

Exclusive Blog Posts

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

How to Destroy Customer Trust in Your Service Department

How to Destroy Customer Trust in Your Service Department

Ask your friends what they think of their dealership’s service department. You’ll get a range of answers, ranging from polite and positive …

Attribution Modeling – Tough to Implement?

Most dealerships are running digital marketing campaigns with multiple channels that include social media, pay-per-click advertising, display, retargeting, chat, video, etc. But many are still clueless about how many cars they actually sold as a result, and which bits of the marketing actually contributed to those sales. Enter attribution modeling.

Attribution modeling helps a dealer tie their marketing efforts directly to vehicles sold. Many current marketing campaigns attempt to infer vehicles are being sold via some form of equation regarding percentage of leads generated and/or SRP/VDP views. The problem with this assumption is that clients could be calling into a dealership, submitting form and chat leads and looking at tons of VDPs, but never making an actual purchase.

If a dealer wishes to determine how many cars they’ve actually sold from their marketing, they’ll need to choose a marketing vendor that features a direct attribution modeling channel. Then they will be in a position to make much more informed decisions about their marketing.

What are your thoughts on attribution modeling?  How have you all pulled it off?  Let me know in the comments below.

Carl Maeda
Not Tough to Implement if you have the right website provider. Use Call Tracking numbers that change depending on the marketing channel. Use tracking tags on your lead forms, chat forms and text messaging widgets. Make sure the source is being properly attributed in the CRM. Your CRM should tell you how many cars you sold per campaign. Some website providers (like us) will even go into your CRM and tell you this as well.

 Unlock all of the community & features  Join Now