Hey there, it’s Andrew James from DrivingSales, and in this quick video I’ll show you 3 ways to get more local traffic this week.

At your dealership, you know that getting customers through the door is your number one priority.

The easiest way to do that is through paid methods like advertising or lead sources. This is a simple way to get your dealership in front of people who are already searching for cars.

If you think about advertising like a machine, as soon as you shut off the ads, you shut off your leads.

Here’s a quick tip you can implement this week to get fresh organic leads to your website, by using local events as leverage.

Step 1: Find a big local event that’s happening in the next 2 weeks

Something like a Farmers Market, marathon or festival where a lot of locals are going to be interested in it.

Step 2: Write about that event on the dealership website

Maybe we’re a few months away from July 4th, and there are lots of fun family activities taking place around town. Is your dealership planning on having a food truck, or bounce house on the lot? That would be a great article that could get a lot of shares. “24 Fun Things To Do In Denver For July 4th” for example, and you’d write up quick summaries of all these activities that are happing, and make sure that the activity at your dealership is on that list.

Step 3: Share the article on social media, and tag all the businesses you include in the list

Think about this step like fishing. Cast out a lot of lines by tagging these businesses, and when one of those businesses reshares your article, you get that content (and your website) in front of a new audience.

So that’s a quick way to get more local traffic this week. If you like this video and found it valuable, please hit that “LIKE” button, and share this video to help us get the word out.

Thanks!