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Andrew James

Andrew James Digital Marketing Manager

Andrew James Blog Posts

Customer Value Ladders For Dealership Fixed Ops Departments

Customer Value Ladders For Dealership Fixed Ops Departments

Most local businesses (dentists, gyms, chiropractors) have what's known as a customer value ladder. This is a map of the customer's journey as t…

Facebook For Automotive: 5 Steps To Research, Launch And Measure A Winning Campaign

Facebook For Automotive: 5 Steps To Research, Launch And Measure A Winning Campaign

The biggest challenge dealers face RIGHT NOW when it comes to Facebook marketing is ATTENTION. Take a look around the next time you’re waiting…

7 Essential Facebook Marketing Resources Every Dealership Should Know

7 Essential Facebook Marketing Resources Every Dealership Should Know

Before you start your next Facebook ad campaign, read through this valuable tips from DrivingSales Community members. 1. Why You Need to Avoid Faceb…

Facebook Live + Zoom: How To Easily Screenshare, Host Webinars And Conduct Video Interviews

Facebook Live + Zoom: How To Easily Screenshare, Host Webinars And Conduct Video Interviews

Are you trying to incorporate more video into your marketing strategy? Heading into 2018, one of my goals was to build a Facebook group around a top…

Jay Acunzo: Advice Overload (The Dark Side Of The Information Age)

Jay Acunzo: Advice Overload (The Dark Side Of The Information Age)

Do you feel overwhelmed with all the advice from gurus? That's one of the downsides of living in a world with so much accessible information. DrivingSa…

Vote For The World Cup Of Weird Soviet Cars [POLL]

Vote For The World Cup Of Weird Soviet Cars [POLL]

Do you have World Cup fever? The 2018 FIFA World Cup began Thursday with a 5-0 victory for the Russian National Team over Saudi Arabia. To celebrate this m…

Can You Get 100% On The World's Hardest Car Quiz?

Can You Get 100% On The World's Hardest Car Quiz?

There are twelve cars here. Match the random fact with each car, and then post your results! Most people will fail this quiz. How did you do? (function(…

Can We Guess Your Management Style? [QUIZ]

Can We Guess Your Management Style? [QUIZ]

What kind of a manager are you? Take the quiz below, and then share your results! (function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(d.get…

Oli Gardner: How To Focus Website Visitors' Attentions Where You Want

Oli Gardner: How To Focus Website Visitors' Attentions Where You Want

In this video, DSES keynote speaker Oli Gardner talks about direction, and how you can use directional cues and gaze to focus customers' attention…

3 Simple Steps To Get More Local Traffic This Week

3 Simple Steps To Get More Local Traffic This Week

Hey there, it’s Andrew James from DrivingSales, and in this quick video I’ll show you 3 ways to get more local traffic this week.  …

Photo Recap: DrivingSales Presidents Club 2018

Photo Recap: DrivingSales Presidents Club 2018

Here's a Facebook photo album from the 2018 DrivingSales Presidents Club in Fort Lauderdale. Be sure to tag yourself in the photos! . . .…

John Stix: How Passion Ignites Engagement

John Stix: How Passion Ignites Engagement

John Stix, keynote speaker for the DrivingSales Canadian Dealer Forum 2018, speaks at the Human Capital Institute in Denver about passion, company values a…

Andrew Au: How Your Dealership's Digital Transformation Is Part Of The 4th Industrial Revolution

Andrew Au: How Your Dealership's Digital Transformation Is Part Of The 4th Industrial Revolution

DrivingSales Canadian Dealer Forum keynote Andrew Au spoke on the digital transformation that's taking place in today's economy, and I thought this…

The Complete Guide To Facebook Ad Targeting For Dealerships [INFOGRAPHIC]

The Complete Guide To Facebook Ad Targeting For Dealerships [INFOGRAPHIC]

Understanding your target audience is a critical step to running successful Facebook ad campaigns. We've put together an expansive list of audience targeti…

Eric Radle: Simplifying The User Experience

Eric Radle: Simplifying The User Experience

Humans have an incalculable memory, but we lack processing speed. We process information at about 120 bits per second, and you're currently us…

Facebook Ads Are Dead

Facebook Ads Are Dead

"Facebook advertising is over." "DOA." That’s what a lot of digital marketing “gurus” are saying right now, aft…

Lings Cars: How This Crazy Site Leases $100 Million Worth Of Cars Using 'Where's Waldo' Principles

Lings Cars: How This Crazy Site Leases $100 Million Worth Of Cars Using 'Where's Waldo' Principles

Ever clicked on LingsCars.com? DSES 2017 Keynote Andrew Davis explains what "Where's Waldo" and this website can teach us about marketing. …

Dealership Analytics And Attribution: Why You Should Be Measuring These 2 Important Metrics

Dealership Analytics And Attribution: Why You Should Be Measuring These 2 Important Metrics

According to the State of Automotive Attribution study, most dealers felt that accurate measurement of their marketing campaigns is important, with most re…

Car Dealership SEO: The Ultimate Guide

Car Dealership SEO: The Ultimate Guide

Great SEO (Search Engine Optimization) performance of a dealership’s website is a must-have to be competitive. Google continues to be the king…

4 Ways You Can Evaluate Today's Online Retailing Opportunities

4 Ways You Can Evaluate Today's Online Retailing Opportunities

If we want to stay ahead of the curve, the process must be converted into a single online experience: an integrated, accurate, and cohesive process that si…

The Dealership's Local SEO Checklist: How To Rank Your Website In 2018

The Dealership's Local SEO Checklist: How To Rank Your Website In 2018

Hello DrivingSales community, and welcome to another Whiteboard tutorial! This week, we’re discussing SEO for your dealership’s website, and…

🍔What If Ordering A Burger Was Like Buying A Car?

🍔What If Ordering A Burger Was Like Buying A Car?

"I never lost a burger sale over price..." …

Gary Vaynerchuk's Advice To Auto Dealers

Gary Vaynerchuk's Advice To Auto Dealers

Gary Vaynerchuk and Jared Hamilton sit down at the DrivingSales Executive Summit to talk about the future of the internet and how social media has changed …

Gary Vaynerchuk: Your Dealership Should Be Creating Personal Connections With Customers

Gary Vaynerchuk: Your Dealership Should Be Creating Personal Connections With Customers

DrivingSales Executive Summit 2011 Keynote Gary Vaynerchuk shares a story of how a signed Jay Cutler jersey resulted in a $1,000 purchase of wine. &…

7 Car Themed Restaurants You Need To Visit

7 Car Themed Restaurants You Need To Visit

Have you been to any of these? 1. Ford's Garage, Fort Myers, FL Where: Mostly in Florida, but also in Dearborn, MI 2. Sparky's Garage…

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

As an Internet Marketing Manager, you know how important it is to drive quality leads to your dealership through SEO, social media and paid sources. Here a…

Can You Name These 10 Cars Just By Looking At Their Headlights? [QUIZ]

Can You Name These 10 Cars Just By Looking At Their Headlights? [QUIZ]

Think you can identify these cars from their headlights? Test your luck by taking this quiz. …

How To Get More Traffic And Engagement To Your DrivingSales Community Blog

How To Get More Traffic And Engagement To Your DrivingSales Community Blog

You finally did it! You spent a good chunk of your afternoon writing the ultimate post for your DrivingSales Community blog. You've got stats, re…

Can We Guess What Kind Of Car You'll Be Driving In 10 Years? [QUIZ]

Can We Guess What Kind Of Car You'll Be Driving In 10 Years? [QUIZ]

5 Local SEO Tips For Dealerships To Boost Holiday Online Visibility

5 Local SEO Tips For Dealerships To Boost Holiday Online Visibility

"Local SEO" means improving the online visibility of your dealership to local customers. Your store’s accessibility and visibility durin…

Optimizing Your Dealership’s Most Important Asset [DSES 2017 Breakout Recap]

Optimizing Your Dealership’s Most Important Asset [DSES 2017 Breakout Recap]

Optimizing Your Dealership’s Most Important Asset Tuesday, Oct 24 @ 9:50 a.m. Jason Volny - National Training Manager, DrivingSales Before I rec…

Why Relevancy And Optimization Are Crucial To Your SEM Strategy [DSES 2017 Breakout Recap]

Why Relevancy And Optimization Are Crucial To Your SEM Strategy [DSES 2017 Breakout Recap]

Sunday, Oct. 22 @ 4 p.m. Keith McKinzie - Sonju Two Harbors Sean Stapleton - Dealer Teamwork A majority of car buyers will begin their search for thei…

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