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Andrew James

Andrew James Digital Marketing Manager

Exclusive Blog Posts

APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS

APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS

While Most Luxury Car Lease Payments Decrease Monthly Rates, Select SUVs Greatly Increase Rates  CINCINNATI, OHIO (April 19, 20…

10 Things Should Be Consider During The Inspection Of The Car

10 Things Should Be Consider During The Inspection Of The Car

Keeping track of a car is a difficult task. It is impossible to inspect a car on your own. You need to consult and discuss the entire process with one who …

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

In today's Webinar, we had a great discussion with Matt Weinberg, SVP of Consumer Experience at Modal. He shared some innovative strate…

Fostering Quick Decisions between Fixed and Variable

Fostering Quick Decisions between Fixed and Variable

By Keith Brice The time value of money states that a dollar today is more valuable than a dollar tomorrow. Fixed Ops managers live in the present. Their…

Car Sales Data Worth Celebrating

Car Sales Data Worth Celebrating

It should come as no surprise that new car sales are up significantly from March 2020 to March 2021, but that doesn’t stop me from celebrating. …

7 Essential Facebook Marketing Resources Every Dealership Should Know

Before you start your next Facebook ad campaign, read through this valuable tips from DrivingSales Community members.

Facebook Marketing Dealership

1. Why You Need to Avoid Facebook Engagement Bait (And What to Use Instead) – Christina Wofford

What is engagement bait, and why should brands be careful about the type of content they share on their pages? Wofford explains the types of content that could negatively impact your dealership’s reach.

Read more.

 

2. 3 Ways To Get The Most Out Of Facebook Marketplace – Max Steckler

This buy and sell platform is not just an alternative to garage sales. Steckler reveals how dealerships can get involved with the automotive marketplace within it.

Read more.

 

3. Define Your Facebook Goals Before Determining A Strategy – JD Rucker

This 4-part series breaks down the types of goals you should be setting before spending money on Facebook ads.

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4. You’re Doing It Wrong! Why Your Facebook Ads Aren’t Working – Kathi Kruse

If you feel like you’re spending money on Facebook with little to show for it, this post explains the key to running effective ads.

Read more.

 

5. Facebook Ads Vs. Boosted Posts – Dorsey West

How do you know which method is best? This forum thread highlights what dealers feel about their effective ad spend on Facebook.

Read more.

 

6. How To Promote ‘Tentpole’ Events On Facebook – Scot Eisenfelder

Have a new product promotion, holiday event or sale coming up? Eisenfelder shows us why a “tentpole” social media marketing strategy on Facebook is a great way to generate social buzz.

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7. The Complete Guide To Facebook Ad Targeting For Dealerships [INFOGRAPHIC] – Andrew James

Print this chart, and hang it up at your desk the next time you’re wondering which audience to target in your Facebook campaign.

Read more.

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