Before you start your next Facebook ad campaign, read through this valuable tips from DrivingSales Community members.

1. Why You Need to Avoid Facebook Engagement Bait (And What to Use Instead) – Christina Wofford

What is engagement bait, and why should brands be careful about the type of content they share on their pages? Wofford explains the types of content that could negatively impact your dealership’s reach.

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2. 3 Ways To Get The Most Out Of Facebook Marketplace – Max Steckler

This buy and sell platform is not just an alternative to garage sales. Steckler reveals how dealerships can get involved with the automotive marketplace within it.

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3. Define Your Facebook Goals Before Determining A Strategy – JD Rucker

This 4-part series breaks down the types of goals you should be setting before spending money on Facebook ads.

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4. You’re Doing It Wrong! Why Your Facebook Ads Aren’t Working – Kathi Kruse

If you feel like you’re spending money on Facebook with little to show for it, this post explains the key to running effective ads.

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5. Facebook Ads Vs. Boosted Posts – Dorsey West

How do you know which method is best? This forum thread highlights what dealers feel about their effective ad spend on Facebook.

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6. How To Promote ‘Tentpole’ Events On Facebook – Scot Eisenfelder

Have a new product promotion, holiday event or sale coming up? Eisenfelder shows us why a “tentpole” social media marketing strategy on Facebook is a great way to generate social buzz.

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7. The Complete Guide To Facebook Ad Targeting For Dealerships [INFOGRAPHIC] – Andrew James

Print this chart, and hang it up at your desk the next time you’re wondering which audience to target in your Facebook campaign.

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