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Andrew James

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Exclusive Blog Posts

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

5 Local SEO Tips For Dealerships To Boost Holiday Online Visibility

"Local SEO" means improving the online visibility of your dealership to local customers.

Your store’s accessibility and visibility during the holiday season is especially important, since many of your customers are already looking for deals and offers.

Dealerships should pay particular attention to their local SEO, to ensure their stores are visible in the search results and Google Maps.

Here are 5 ways to improve your local ranking:

1. Verify your business location

Claiming and managing your business in Google helps you control the information about your company that customers can see. You can do this through your Google My Business account (https://business.google.com).

2. Make sure your business info is complete and accurate

Log in to Google My Business and ensure the information about your business is up-to-date and complete. This includes your business' name, address and phone number, as well as contact information and photos of the interior and exterior. If you have special holiday hours, make sure these are updated in your business profile as well.

3. Include photos

Speaking of photos, there should be high quality photos of your dealership, including the exterior, inventory, your logo, and interior shots.

4. Review and respond to customer feedback

Reviews are a big factor to your company's local search visibility, so take the time to respond to customer reviews (good and bad) and give them an easy way to leave their feedback.

5. Sync your business info

Make sure the name, address and phone number of your business are exactly the same on both your website and your Google My Business profile. This includes variations of your physical address, as well as abbreviations in the business name. This great tutorial from Whitespark explains how to audit your dealership's citations.

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