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Andrew James

Andrew James Digital Marketing Manager

Exclusive Blog Posts

What You Should Focus On Instead of Service Sales in the Final Quarter

What You Should Focus On Instead of Service Sales in the Final Quarter

Well into the last quarter of 2018, most service managers are looking at the DOC and wondering if they’re going to achieve their target. And if n…

How to win the BIG Pot of Money in Today’s New Car Game

How to win the BIG Pot of Money in Today’s New Car Game

This is a guest post from Brian Finkelmeyer, Senior Director of Business Development of vAuto.  He'll be speaking at the 2018 DrivingSales Ex…

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

On October 5, Mercedes Benz held a groundbreaking ceremony to celebrate the beginning of construction on a new $1 billion battery factory in Tuscaloosa, Al…

Understanding the Three Tiers of Automotive Marketing

Understanding the Three Tiers of Automotive Marketing

According to a recent study, U.S. advertisers spent more than $205 billion in 2017 alone. This means that although digital marketing is changing the face o…

How Much is Your BDC Agents Overtime Truly Costing Your Dealership

How Much is Your BDC Agents Overtime Truly Costing Your Dealership

Designing a pay plan focused primarily on commission on the dealer level is not uncommon; in fact, the entire premise of the pay plan is “the more ap…

5 Local SEO Tips For Dealerships To Boost Holiday Online Visibility

"Local SEO" means improving the online visibility of your dealership to local customers.

Your store’s accessibility and visibility during the holiday season is especially important, since many of your customers are already looking for deals and offers.

Dealerships should pay particular attention to their local SEO, to ensure their stores are visible in the search results and Google Maps.

Here are 5 ways to improve your local ranking:

1. Verify your business location

Claiming and managing your business in Google helps you control the information about your company that customers can see. You can do this through your Google My Business account (https://business.google.com).

2. Make sure your business info is complete and accurate

Log in to Google My Business and ensure the information about your business is up-to-date and complete. This includes your business' name, address and phone number, as well as contact information and photos of the interior and exterior. If you have special holiday hours, make sure these are updated in your business profile as well.

3. Include photos

Speaking of photos, there should be high quality photos of your dealership, including the exterior, inventory, your logo, and interior shots.

4. Review and respond to customer feedback

Reviews are a big factor to your company's local search visibility, so take the time to respond to customer reviews (good and bad) and give them an easy way to leave their feedback.

5. Sync your business info

Make sure the name, address and phone number of your business are exactly the same on both your website and your Google My Business profile. This includes variations of your physical address, as well as abbreviations in the business name. This great tutorial from Whitespark explains how to audit your dealership's citations.

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