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"Local SEO" means improving the online visibility of your dealership to local customers.
Your store’s accessibility and visibility during the holiday season is especially important, since many of your customers are already looking for deals and offers.
Dealerships should pay particular attention to their local SEO, to ensure their stores are visible in the search results and Google Maps.
Here are 5 ways to improve your local ranking:
Claiming and managing your business in Google helps you control the information about your company that customers can see. You can do this through your Google My Business account (https://business.google.com).
Log in to Google My Business and ensure the information about your business is up-to-date and complete. This includes your business' name, address and phone number, as well as contact information and photos of the interior and exterior. If you have special holiday hours, make sure these are updated in your business profile as well.
Speaking of photos, there should be high quality photos of your dealership, including the exterior, inventory, your logo, and interior shots.
Reviews are a big factor to your company's local search visibility, so take the time to respond to customer reviews (good and bad) and give them an easy way to leave their feedback.
Make sure the name, address and phone number of your business are exactly the same on both your website and your Google My Business profile. This includes variations of your physical address, as well as abbreviations in the business name. This great tutorial from Whitespark explains how to audit your dealership's citations.