What is Leadership? Well, when I sold cars prior to being promoted to management/coach, the managers had one saying, MY WAY OR THE HIGHWAY!  The bully tatics that pressure you and your customers to buy now. Well, the new revoution of Leaders has emerged on the scene with an all new set of  fresh ideas and attitudes IN the auto industry today.  Now it's from the office, on an iPhone, the internet, and dealer websites before they even consider visiting your dealership. All the tools they need to make a well informed decision.  So how did you get promoted from the showroom to having  your name on a door? We all were committed and focused and had the attitude of gratitude,  with people in a more personalized matter.  

Let's define the meaning of leadership!  Leadership is the ability to influence, motivate and enable others to contribute to the effectiveness of the dealerships which they are members. There are some people in a leadership/coaching position that do not know themselves well enough to escape the DISEASE OF ME! Lack of leadeship self-knowledge results in poor systems policies and pratices which do not energize the enviornment of true hope and worth for those who are employed in your dealership. It is, as leaders have forgotten, that what is done to them, is done to oneself. The leaders aim is to build energy among those who share the same purpose and values because it represents the key to individual committment.  

Let's examine what an Onion (yes, an onion) has to do with leadership. Everything! It's a metaphor that can help you understand yourself and the leader you want to become. Think of the qualities and characteristics of an Onion! The main characteristics are its layers, its strong aroma, and its striking taste  that enhances  the flavors of other foods. Take for example- Your Value Base- what you believe, what you perceive as valuable. What vision you hold for yourself and others stems from the important "values" layer you bring to the "Moments Of Manangement". Your values  layer is independently linked to your Disposition layer-- A persona, which, shapes your leadership behavior over time.

Let's examine  Visionary Leadership:  Having a clear vision gives your team direction and inspiration and be the foundation for goal setting and action planning. Let me share with you a vision statement with different steps, 1- Get the right people on the bus, which all begins by getting the right people together and training them to be one big happy family , rowing the boat in the same direction. 2-Preparation, Most impotant step prior to executing the play, just like the NFL watching film and drilling over anbd over to perfection, you nedd to have you team paratice, drill and rehearse the plays and strategies you designed to execute . The customers you work with want to be treated with "kid gloves," so therefore provide that service each time. My rule of thumb  is for every hour of meeting time, double the time for preparation needed. 3-Set the Stage- At the start of every meeting, review the desired outcomes , agenda ,process and ground rules. 4- Create and use a process that uses full participation, openess, creativity and efficiency. 5- Communicate the vision and make it a reality, so remember a Vision is just a dream without solid goals and action plans. 

part 2  is showroom leadership among your peers.  

What is Leadership? Well, when I sold cars prior to being promoted to management/coach, the managers had one saying, MY WAY OR THE HIGHWAY!  The bully tatics that pressure you and your customers to buy now. Well, the new revoution of Leaders has emerged on the scene with an all new set of  fresh ideas and attitudes IN the auto industry today.  Now it's from the office, on an iPhone, the internet, and dealer websites before they even consider visiting your dealership. All the tools they need to make a well informed decision.  So how did you get promoted from the showroom to having  your name on a door? We all were committed and focused and had the attitude of gratitude,  with people in a more personalized matter.  

Let's define the meaning of leadership!  Leadership is the ability to influence, motivate and enable others to contribute to the effectiveness of the dealerships which they are members. There are some people in a leadership/coaching position that do not know themselves well enough to escape the DISEASE OF ME! Lack of leadeship self-knowledge results in poor systems policies and pratices which do not energize the enviornment of true hope and worth for those who are employed in your dealership. It is, as leaders have forgotten, that what is done to them, is done to oneself. The leaders aim is to build energy among those who share the same purpose and values because it represents the key to individual committment.  

Let's examine what an Onion (yes, an onion) has to do with leadership. Everything! It's a metaphor that can help you understand yourself and the leader you want to become. Think of the qualities and characteristics of an Onion! The main characteristics are its layers, its strong aroma, and its striking taste  that enhances  the flavors of other foods. Take for example- Your Value Base- what you believe, what you perceive as valuable. What vision you hold for yourself and others stems from the important "values" layer you bring to the "Moments Of Manangement". Your values  layer is independently linked to your Disposition layer-- A persona, which, shapes your leadership behavior over time.

Let's examine  Visionary Leadership:  Having a clear vision gives your team direction and inspiration and be the foundation for goal setting and action planning. Let me share with you a vision statement with different steps, 1- Get the right people on the bus, which all begins by getting the right people together and training them to be one big happy family , rowing the boat in the same direction. 2-Preparation, Most impotant step prior to executing the play, just like the NFL watching film and drilling over anbd over to perfection, you nedd to have you team paratice, drill and rehearse the plays and strategies you designed to execute . The customers you work with want to be treated with "kid gloves," so therefore provide that service each time. My rule of thumb  is for every hour of meeting time, double the time for preparation needed. 3-Set the Stage- At the start of every meeting, review the desired outcomes , agenda ,process and ground rules. 4- Create and use a process that uses full participation, openess, creativity and efficiency. 5- Communicate the vision and make it a reality, so remember a Vision is just a dream without solid goals and action plans. 

part 2  is showroom leadership among your peers.  

The proper implementation of digital marketing is a step by step process that begins with the understanding of how the new digital marketing economy has changed consumer behavior. Dealers must understand that consumers have at their disposal an enormous amount of information that they can research in a matter of minutes. Mobile devices and smart phones allow customers to do comparative and location based product and service analyization in minimal time frames. Customer satisfaction is no longer driven by things, it's now driven by the customer experience you create  in you dealership. Then price is no longer the motivating factor in the decison making process.So if the price is not the centerpiece of the purchasing decision just as quality of product and experience improves for the customer, quality of sale and customer loyalty will improve for the dealersip. Therefore if the mindset  amongst all employess cannot  shift from just selling vehicles and service for strictly profit to selling the customer experience they will continue to be dominated by their competition who soley believe that customer experience is the keymotivating factor to selling vehicles and servicing them as well Neuromarketingis now begininng to take shape in the marketplace understanding that there is much truthto the old saying"A CAR PURCHASE IS STRICTLY EMOTIONAL". So therefore dealerships who successfully control their enviornment and deliver WORLD CLASS CUSTOMER EXPERIENCES to their clientelle will achieve brand dominance in their own market.

The proper implementation of digital marketing is a step by step process that begins with the understanding of how the new digital marketing economy has changed consumer behavior. Dealers must understand that consumers have at their disposal an enormous amount of information that they can research in a matter of minutes. Mobile devices and smart phones allow customers to do comparative and location based product and service analyization in minimal time frames. Customer satisfaction is no longer driven by things, it's now driven by the customer experience you create  in you dealership. Then price is no longer the motivating factor in the decison making process.So if the price is not the centerpiece of the purchasing decision just as quality of product and experience improves for the customer, quality of sale and customer loyalty will improve for the dealersip. Therefore if the mindset  amongst all employess cannot  shift from just selling vehicles and service for strictly profit to selling the customer experience they will continue to be dominated by their competition who soley believe that customer experience is the keymotivating factor to selling vehicles and servicing them as well Neuromarketingis now begininng to take shape in the marketplace understanding that there is much truthto the old saying"A CAR PURCHASE IS STRICTLY EMOTIONAL". So therefore dealerships who successfully control their enviornment and deliver WORLD CLASS CUSTOMER EXPERIENCES to their clientelle will achieve brand dominance in their own market.