Developing your dealership culture. Culture sets the stage for success Behavior is a mirror of culture and leadership.What people do in your organization is a reflection of the stage  on which they perform. Leaders ser that stage , so how your people perform is a refection of your leadership.You can use this mirror of others' behavior to understand what you and your management staff should be doing differently to differentiate you and your people from the crowd. Using feedback , look at what people actually do,not at what they should be doing and how they feel about their position and work performance.To totally understand your dealerships culture  and how you are influencing your people, talk with them, get to know them really well, what their ambitions  are, their desires, goals, dreams and aspirations are and what their job really means to them and how you can better serve them.Leading today's employees requires a more personal touch as they want more say in what goes on around them. They want to be communicated to and listened to, have their ideas and opinions listened to and considered to be implemented in the policies and procedures handbook.Great leaders have always responded with vision and flexibility to the needs of the people who follow them People want to be engaged. As a leader you need to develop an engaging work culture by doing some essential things, Create the Right Enviornment, being a role model encouraging and rewarding those who show new leadership behavior.Be open and receptive in all discussions including human values and rewarding those who demonstrate desired cultural values  This is the kind of ledership cutures that are highly productive and create high levels of internal satisfaction among your peers. Part 2 coming later today  The Development of Culture!

Developing your dealership culture. Culture sets the stage for success Behavior is a mirror of culture and leadership.What people do in your organization is a reflection of the stage  on which they perform. Leaders ser that stage , so how your people perform is a refection of your leadership.You can use this mirror of others' behavior to understand what you and your management staff should be doing differently to differentiate you and your people from the crowd. Using feedback , look at what people actually do,not at what they should be doing and how they feel about their position and work performance.To totally understand your dealerships culture  and how you are influencing your people, talk with them, get to know them really well, what their ambitions  are, their desires, goals, dreams and aspirations are and what their job really means to them and how you can better serve them.Leading today's employees requires a more personal touch as they want more say in what goes on around them. They want to be communicated to and listened to, have their ideas and opinions listened to and considered to be implemented in the policies and procedures handbook.Great leaders have always responded with vision and flexibility to the needs of the people who follow them People want to be engaged. As a leader you need to develop an engaging work culture by doing some essential things, Create the Right Enviornment, being a role model encouraging and rewarding those who show new leadership behavior.Be open and receptive in all discussions including human values and rewarding those who demonstrate desired cultural values  This is the kind of ledership cutures that are highly productive and create high levels of internal satisfaction among your peers. Part 2 coming later today  The Development of Culture!

The proper implementation of digital marketing is a step by step process that begins with the understanding of how the new digital marketing economy has changed consumer behavior. Dealers must understand that consumers have at their disposal an enormous amount of information that they can research in a matter of minutes. Mobile devices and smart phones allow customers to do comparative and location based product and service analyization in minimal time frames. Customer satisfaction is no longer driven by things, it's now driven by the customer experience you create  in you dealership. Then price is no longer the motivating factor in the decison making process.So if the price is not the centerpiece of the purchasing decision just as quality of product and experience improves for the customer, quality of sale and customer loyalty will improve for the dealersip. Therefore if the mindset  amongst all employess cannot  shift from just selling vehicles and service for strictly profit to selling the customer experience they will continue to be dominated by their competition who soley believe that customer experience is the keymotivating factor to selling vehicles and servicing them as well Neuromarketingis now begininng to take shape in the marketplace understanding that there is much truthto the old saying"A CAR PURCHASE IS STRICTLY EMOTIONAL". So therefore dealerships who successfully control their enviornment and deliver WORLD CLASS CUSTOMER EXPERIENCES to their clientelle will achieve brand dominance in their own market.

The proper implementation of digital marketing is a step by step process that begins with the understanding of how the new digital marketing economy has changed consumer behavior. Dealers must understand that consumers have at their disposal an enormous amount of information that they can research in a matter of minutes. Mobile devices and smart phones allow customers to do comparative and location based product and service analyization in minimal time frames. Customer satisfaction is no longer driven by things, it's now driven by the customer experience you create  in you dealership. Then price is no longer the motivating factor in the decison making process.So if the price is not the centerpiece of the purchasing decision just as quality of product and experience improves for the customer, quality of sale and customer loyalty will improve for the dealersip. Therefore if the mindset  amongst all employess cannot  shift from just selling vehicles and service for strictly profit to selling the customer experience they will continue to be dominated by their competition who soley believe that customer experience is the keymotivating factor to selling vehicles and servicing them as well Neuromarketingis now begininng to take shape in the marketplace understanding that there is much truthto the old saying"A CAR PURCHASE IS STRICTLY EMOTIONAL". So therefore dealerships who successfully control their enviornment and deliver WORLD CLASS CUSTOMER EXPERIENCES to their clientelle will achieve brand dominance in their own market.