Over the course of my years of dealership social media management, one idea has taken hold that I just can't let go of: Running an effective dealership social media strategy is a lot like playing pinball. 

You remember pinball, right? That quintessentially American, quarter-consuming pastime that has been relegated to the back corners of dingy bars or the basements of faithful collectors. The game of three balls, two flippers, and lots of points.

What does pinball have to do with a car dealership's social media strategy? More than you might think. Be prepared to be inspired!

Please enjoy this video and let me know which pinball machine is your favorite. I think mine is either Xenon or Dirty Harry.