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Aaron Wirtz

Aaron Wirtz Founder

Aaron Wirtz Blog Posts

Social Media is Like Playing Pinball

Social Media is Like Playing Pinball

Over the course of my years of dealership social media management, one idea has taken hold that I just can't let go of: Running an effective d…

A Tale of Two Newspapers (A Video Case Study)

A Tale of Two Newspapers (A Video Case Study)

"You don't need fancy camera stuff--just use your phone." The retail automotive industry isn't the only industry in the world talking …

A Public Service Campaign Examined: Building Community with Video

A Public Service Campaign Examined: Building Community with Video

    As the television and radio spokesperson for Super Car Guys here in Wichita, you could say I know a thing or two about internet haters. Our high-…

Get Real with Video: Genuine Fundamentals.

Get Real with Video: Genuine Fundamentals.

  Great dealership video does not come from scalable technology products, algorithms, or dashboards.   Could that be why it works so well?    Wh…

DSES: Break Out!

DSES: Break Out!

Driving Sales Executive Summit is for dealership professionals who refuse to blend in to the crowd, fit in to the mold, or think inside the box. …

On the Appeal of Pinterest

On the Appeal of Pinterest

Just what is it about Pinterest that is capturing so much attention right now? I’ve read a lot about how dealerships need to embrace this new pa…

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