Pros: Helps determine the value of their vehicle and makes my job easier.
Cons:
Pros: Everybody wants to know their vehicle's value, this gives them good information.
Cons:
Pros: Gives the opportunity to obtain new inventory
Cons: Doesn't seem organized as far as the leads that are given. Customer could be saying that they are looking for a Ford but they get sent to Honda.
Pros: We get a lead a day, they are inexpensive, highly qualified leads. They give us information about what the customer is looking into, rather than just about what they are trading in.
Cons:
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