Accu-Trade

Pros: Helps determine the value of their vehicle and makes my job easier.

Cons:

Pros: Everybody wants to know their vehicle's value, this gives them good information.

Cons:

Pros: Gives the opportunity to obtain new inventory

Cons: Doesn't seem organized as far as the leads that are given. Customer could be saying that they are looking for a Ford but they get sent to Honda.

Pros: We get a lead a day, they are inexpensive, highly qualified leads. They give us information about what the customer is looking into, rather than just about what they are trading in.

Cons: