Activator adapted to the changing automotive landscape by integrating Salesforce into its solution, creating a hybrid Customer Data Platform (CDP) and Multichannel Marketing Journey Builder. With this foundational framework in place, Activator can now incorporate additional data, both 1st party and 3rd party data sources, creating a comprehensive customer profile. This interconnected solution facilitates the creation of personalized customer journeys that engage with individuals based on their interactions and preferences. Over time, the data collected during these interactions is channeled back into the CDP, creating a picture of the customer's preferences ensuring continuous refinement and personalization to marketing outreach.