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Jared Hamilton
From: Jared Hamilton
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Alexia Henson

Alexia Henson National Director for Direct Mail

Alexia Henson Blog Posts

Consistency: Better Than a Crystal Ball

Consistency: Better Than a Crystal Ball

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. However, the issue is that your competi…

Just a Gimmick? Or Are Giveaways Really Needed?

Just a Gimmick? Or Are Giveaways Really Needed?

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of…

Stay out of the Trash by Training Your Customers

Stay out of the Trash by Training Your Customers

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve. On one hand, …

Catch More Customers with a Contagious Sales Event

Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight…

How Two Birds with One Stone Protects Your Investment

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promi…

Why Do Your Marketing Results Disappoint?

Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this: Why would you send out…

The Cross-Media Approach: Are We Practicing What We Preach?

The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save mone…

Why Giving Discounts to Your Regular Customers Makes Sense

Why Giving Discounts to Your Regular Customers Makes Sense

Have you ever wondered about businesses that give discounts to regular, loyal customers—those who already expect to (and do) pay full price? After all,…

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