If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps that your customers engage with each day. While most dealerships are content with the highly competitve PPC market, our team has been testing and validating the greater mobile ad space. Learn more about the creative and effective advertising tools the dealership world has yet to engage.

http://www.carpursuit.com/learn/article/8-reasons-to-shift-your-ad-budget-to-mobile

If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps that your customers engage with each day. While most dealerships are content with the highly competitve PPC market, our team has been testing and validating the greater mobile ad space. Learn more about the creative and effective advertising tools the dealership world has yet to engage.

http://www.carpursuit.com/learn/article/8-reasons-to-shift-your-ad-budget-to-mobile

Mobile is still in its infancy and there are awesome new marketing opportunities being developed every month. With such a fragmented market, if you're going to get more involved with mobile, its important to have a partner that will find, test, and aggregate these opportunities.

Last year's technology or marketing platform may be totally obsolete from today's opportunities. Many ad packages are reserved for manufacturers simply because there are no mechanisms in place to make them readily accessible to retail dealerships. A partner is one who is constantly finding the latest advertising, testing them for effectiveness, and bundling to make it easier on you.

http://www.carpursuit.com/learn/article/why-your-mobile-partner-is-critical

Mobile is still in its infancy and there are awesome new marketing opportunities being developed every month. With such a fragmented market, if you're going to get more involved with mobile, its important to have a partner that will find, test, and aggregate these opportunities.

Last year's technology or marketing platform may be totally obsolete from today's opportunities. Many ad packages are reserved for manufacturers simply because there are no mechanisms in place to make them readily accessible to retail dealerships. A partner is one who is constantly finding the latest advertising, testing them for effectiveness, and bundling to make it easier on you.

http://www.carpursuit.com/learn/article/why-your-mobile-partner-is-critical

As customers continue to migrate towards mobile, the opportunity to generate and convert leads also migrates. Customers who once submitted leads via your desktop site are now shopping from their smartphones. If your mobile presence does not offer the speed, ease of use, and call to action, you very well may be losing a large percentage of these customers. It's critical for dealerships to explore their options for a polished mobile platform the same way they shop for a desktop website or CRM.

RELATED: Why Your Internet Leads Convert at Less Than 20% NET

As customers continue to migrate towards mobile, the opportunity to generate and convert leads also migrates. Customers who once submitted leads via your desktop site are now shopping from their smartphones. If your mobile presence does not offer the speed, ease of use, and call to action, you very well may be losing a large percentage of these customers. It's critical for dealerships to explore their options for a polished mobile platform the same way they shop for a desktop website or CRM.

RELATED: Why Your Internet Leads Convert at Less Than 20% NET

The future of mobile" is such that, according to some experts, in 1 to 2 years, it will be the primary driver of sales for dealerships nationwide. If you've been using a standard, pre-packaged mobile site to "handle" your mobile traffic, its time to rethink mobile. We encourage dealerships to shop for the mobile web presence the same way they do with their desktop site or CRM. It's time to keep up with technology and capitalize on the growing mobile market.

http://www.carpursuit.com/learn/article/mobile-future-of-car-buying

The future of mobile" is such that, according to some experts, in 1 to 2 years, it will be the primary driver of sales for dealerships nationwide. If you've been using a standard, pre-packaged mobile site to "handle" your mobile traffic, its time to rethink mobile. We encourage dealerships to shop for the mobile web presence the same way they do with their desktop site or CRM. It's time to keep up with technology and capitalize on the growing mobile market.

http://www.carpursuit.com/learn/article/mobile-future-of-car-buying

Car Pursuit has opened up it research and development team to the world. Our new blog will serve as great insight for dealerships to learn more about the latest mobile technology and advertising opportunities. Welcome!

http://www.carpursuit.com/learn

Car Pursuit has opened up it research and development team to the world. Our new blog will serve as great insight for dealerships to learn more about the latest mobile technology and advertising opportunities. Welcome!

http://www.carpursuit.com/learn