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Anne Fleming

Anne Fleming President & Car Buying Advocate

Anne Fleming Blog Posts

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Brag Boards & Exploration Boards and the Difference in Mindset they Offer Your Dealership

Brag Boards & Exploration Boards and the Difference in Mindset they Offer Your Dealership

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees? Brag Boar…

Car Buying and Emotions, Part I

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with ex…

How Your Dealership Can Capitalize on Emoji’s

How Your Dealership Can Capitalize on Emoji’s

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emo…

Do emotions play a part in the process?

Do emotions play a part in the process?

Car Buying and Emotions, Part I Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The em…

White Paper: How to Increase Sales to Women Buyers by $6 Million

White Paper: How to Increase Sales to Women Buyers by $6 Million

Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen…

Use Attention and Intention to Increase Sales to Women

Use Attention and Intention to Increase Sales to Women

Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business There remains an untapped opportunity in your sales plan now to implement. This wil…

SUV Sales and Single Ladies | Are You Focused on this Untapped Market?

SUV Sales and Single Ladies | Are You Focused on this Untapped Market?

Are You Aware of the Untapped Market? Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women …

8 Steps to Be the Destination Dealer for Women

8 Steps to Be the Destination Dealer for Women

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-li…

Dealership 2020: Be a Destination Dealer & Increase Sales to Women

Dealership 2020: Be a Destination Dealer & Increase Sales to Women

Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now…

Report: 50 Years of Women and Cars | From A to Z, A Historical Context, 1966 – 2016

Report: 50 Years of Women and Cars | From A to Z, A Historical Context, 1966 – 2016

Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge indus…

Report: Analysis of Top 10 Car Brands and Women Buyers

Report: Analysis of Top 10 Car Brands and Women Buyers

In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experience…

Is Your Dealership Forward Thinking? Really?

Is Your Dealership Forward Thinking? Really?

How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market …

Is Your Relationship with Women Customers like a Yo-Yo?

Is Your Relationship with Women Customers like a Yo-Yo?

This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory ser…

BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the e…

Women-Drivers.com names 2015 Top Dealership Awards

Women-Drivers.com names 2015 Top Dealership Awards

Top 3 Dealerships are Acknowledged for their High Review Scores from Women Who made the cut for the Top Dealers in 2015? Women have spoken and the review…

What Leads to Great Chemistry? Check Out The Key Elements

What Leads to Great Chemistry? Check Out The Key Elements

What Are The Elements? What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buye…

Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scienti…

The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain.…

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so clic…

Is Your Dealership Selling Cars Like They’re Power Tools?

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the…

Leverage these emotions to sell more cars to millennials

Leverage these emotions to sell more cars to millennials

Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to prov…

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “sho…

Why Do Women Visit More Dealerships Than Men?

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as me…

5 Ways to Deliver an Outstanding Service Drive Experience to Women

5 Ways to Deliver an Outstanding Service Drive Experience to Women

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer exp…

Poor Service Review? How it's Handled is Key to Your Success

Poor Service Review? How it's Handled is Key to Your Success

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership…

3 New Ways to Advertise Effectively to Women

3 New Ways to Advertise Effectively to Women

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence …

Overselling: What is it Costing You?

Overselling: What is it Costing You?

Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more…

Boost Women's Confidence to Boost Your Sales

Boost Women's Confidence to Boost Your Sales

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals. The Downside? One in three women report feeling apprehens…

2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?

2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers t…

Top Car Brands as Rated by Women: The Growing Importance

Top Car Brands as Rated by Women: The Growing Importance

It’s Officially the Women Buyers Era... OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women …

Top Brands Rated by Women | 2015 US Womens Car Dealership Report

Top Brands Rated by Women | 2015 US Womens Car Dealership Report

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the Unite…

How Customer-Centric is Your Dealership? Take the Test!

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is a…

Report: Top Sites Visited by Women When Buying A Car

Report: Top Sites Visited by Women When Buying A Car

Womens-Drivers.com conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buy…

The 6 Factors That Impact Where Women Get Their Car Serviced

The 6 Factors That Impact Where Women Get Their Car Serviced

With this Women’s Wednesday we will focus on the Service Drive at your store. Women buy a car about once every 6-7 years, but they visit the service lan…

Buying a Car? Look at the Benefits of Leasing!

Buying a Car? Look at the Benefits of Leasing!

Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships.…

Apple’s Recent Announcement Of CarPlay Means Big Changes For Drivers

Apple’s Recent Announcement Of CarPlay Means Big Changes For Drivers

Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly w…

Want the REAL Reasons Women Buy from their Salesperson?

Want the REAL Reasons Women Buy from their Salesperson?

Welcome to Women’s Wednesday! Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors …

Relevancy of Reviews with Women: Timing is Everything

Relevancy of Reviews with Women: Timing is Everything

Welcome to Women Wednesdays! Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”? Doesn’t tha…

Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?

Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?

Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was t…

Top Reasons Women Buy from Car Dealerships (Hint: Price is NOT #1)

Top Reasons Women Buy from Car Dealerships (Hint: Price is NOT #1)

Welcome to Women’s Wednesday. When women perceive they are not treated the way they expect at car dealerships, 65% leave and do not return. That’s a lo…

Are You Optimizing Sales With Women Customers? Really?

Are You Optimizing Sales With Women Customers? Really?

Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips a…

2014 US Women's Car Buying Report

2014 US Women's Car Buying Report

Last year, women purchased an estimated 27.5 million (1) vehicles – an impressive 75,000 units a day. Women-Drivers.com has released a comprehen…

2014: The Year of Women and Reviews

2014: The Year of Women and Reviews

A WIN FOR ENGAGED DEALERS Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine…

The 2013 Women In Remarketing Awards in San Diego

The 2013 Women In Remarketing Awards in San Diego

Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego a…

Her and His Review of the 2014 Mazda6 Grand Touring

Her and His Review of the 2014 Mazda6 Grand Touring

One challenge consumers face when choosing what new vehicle to buy is whose advice to take about the various features of each different car. As consumers o…

Mid Year Report Shows Top Auto Brands with Women in Service Department

Mid Year Report Shows Top Auto Brands with Women in Service Department

Leaders Mercedes, BMW, Honda, Lexus, Buick and GMC According to the latest research, women account for over two-thirds of all dealership service visits. W…

Optimizing Sales: The Neuroscience of Selling Trust - 3 Mindful Ways to Maximize Women Browsers into Buyers

Optimizing Sales: The Neuroscience of Selling Trust - 3 Mindful Ways to Maximize Women Browsers into Buyers

As a car dealer, you’ve been thoroughly trained on all steps of a sale from greeting through negotiation and final sale. And, you apply these steps w…

Top 2012 Car Brands as Rated by Women

Top 2012 Car Brands as Rated by Women

  Women-Drivers.com has released its 2012 report showing the top car brands as rated by women. Each year, Women‐Drivers.com tracks thousands of con…

New Top 2012 Car Brands as Rated by Women

New Top 2012 Car Brands as Rated by Women

Mercedes, Lexus, Dodge, Chrysler and Jeep are Top Leaders with Women Buyers Women-Drivers.com has released its 2012 report showing the top car brands as r…

2013 – The Year of the Woman Car Buyer: Capture This Powerful & Ever-Growing Segment

2013 – The Year of the Woman Car Buyer: Capture This Powerful & Ever-Growing Segment

Today’s women car buyers wield $300 billion in spending power on their cars.  Their car buying behaviors are evolving dramatically, causing car …

How Dealers Reap The Benefits of Knowing What’s Important to Women CPO Shoppers

How Dealers Reap The Benefits of Knowing What’s Important to Women CPO Shoppers

Did you ever wish you could read a woman’s mind to know exactly what car and price range she is interested in when she enters your dealership? Woul…

Dealers: 'Just Say NO' to No-Test-Drive Buyers

Dealers: 'Just Say NO' to No-Test-Drive Buyers

A new report released by Maritz Research recently claims that four in 10 customers are not even test driving their cars before purchasing. This is an ast…

5 Features of Top‐Notch Customer Service

5 Features of Top‐Notch Customer Service

Women are the fastest growing segment of car buyers at car dealerships, spending billions of dollars annually on new and used cars, as well as car servic…

5 Trends Top-Notch Auto Brands are Using to Provide Excellent Customer Service with Women

5 Trends Top-Notch Auto Brands are Using to Provide Excellent Customer Service with Women

Ironic? Women Now Accelerate Customer Service at Car Dealerships Mercedes-Benz, Honda, BMW Score Lead National Survey ; Plus 5 Trends for Top-Notch Se…

Putting Consumer-Centric Value at the Heart of Customer Service: Are other car companies watching the leadership role of LEXUS?

Putting Consumer-Centric Value at the Heart of Customer Service: Are other car companies watching the leadership role of LEXUS?

It’s not an accident that great sports teams are ‘great teams’. They are consistent in their play and standings year after year. Take f…

2011 Top 10 Certified Women-Drivers Friendly™ Dealers in the US

2011 Top 10 Certified Women-Drivers Friendly™ Dealers in the US

Who made the cut for the top car dealerships in the US? The female consumer has spoken and out of 1300 dealerships in the United States receiving reviews…

Top Automotive Service Brands – How does Yours Rate?

Top Automotive Service Brands – How does Yours Rate?

Women account for about two-thirds of all dealership service visits, and many of these women have spoken. Women-Drivers.com captures reviews about their …

Top 2011 Car Brands as Rated by Women

Top 2011 Car Brands as Rated by Women

Mercedes, Dodge, Lexus, Lincoln and Chrysler are Top Leaders with Women Buyers Women-Drivers.com has released its 2011 report showing the top car brand…

Accelerating Brand Reputation Tools for Dealers to Market to Women

Accelerating Brand Reputation Tools for Dealers to Market to Women

Women-Drivers.com announced new features to its no-cost brand reputation management tools available to car dealerships. The site connects women buyers an…

8 Reasons to Hire (More) Women at Your Dealership

8 Reasons to Hire (More) Women at Your Dealership

8 Reasons to Hire (More) Women at Your Dealership     Beyond increased purchasing power; the time for women to be visibly employed in a …

4 Real Benefits of Facebook for Dealers

4 Real Benefits of Facebook for Dealers

Never before has it been so vital to keep up with the changing social tides in order to stay competitive. Now, it’s also never been so easy to p…

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