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Jared Hamilton
From: Jared Hamilton
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Anne Fleming

Anne Fleming President & Car Buying Advocate

Exclusive Blog Posts

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

The secret of effective Japanese human resource management

The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

It is one thing to have a clearly defined job description, and another to actually execute that role. Namely, what is that role, and how does it work withi…

Aim for the Right Service Customers with Data

Aim for the Right Service Customers with Data

The service department at dealerships is mostly passive, not actively seeking out new clients. No one’s going to turn down new customers, but activel…

Brag Boards & Exploration Boards and the Difference in Mindset they Offer Your Dealership

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?

Brag Boards
Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of your customer champions.

  1. Be sure reviews are front and center on your website and social media efforts.
  2. Don’t limit your reviews to only glowing comments or they will look pre-screened. Show how you readily solve problems.
  3. Post reviews in plain site.  Include reviews where customers will stop and pause, like in your service lounge.
  4. Encourage customers to write reviews about their visit. Let them know you are using their ideas to improve your ability to deliver outstanding service.

Explorations Boards
An exploration board is today’s “suggestion box.” An exploration board is very open and inclusive. Dealerships can start the conversation by using “what if” statements to get people thinking about specific topics, like:

  • What if each sales advisor sold an additional 3 cars this month?
  • What if prospects were immediately comfortable when they walked in your showroom?
  • What if today was the top selling-day of the year?

Here are tips for getting an Exploration Board started at your store:

  1. The board is to be presented in a non-threatening way to gain participation from all. Using first names or initials keeps the suggestions positive. Everyone’s participation is encouraged, and must be met with respect.

  2. Allow ongoing discussion of the ideas. Bring the exploration topics to staff meetings to encourage continuation of the conversation.

  3. Pick specific topics from the board to keep the discussion going. Turn suggestions into a new plan, adding metrics and goals. Post the results.

  4. Reward employees for participation. Let people know that their ideas can be brought to fruition.

Encouraging participation and showing the results makes a difference in your employees’ performance, and ultimately will drive more dollars to your store, boost morale and encourage healthy competition. Customers will feel that you are interested in their feelings and perceptions.

Employees whose ideas matter become happy employees, stay longer and interact better with customers. And that is really something to brag about!

Maddy Low

Reviews are really great for dealerships, another thing that is valuable is to rate the vendors that you use so they can also get feedback, and you can help others in the industry! Check out our vendor ratings to start your reviews!

dominique allain

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