Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?
Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of your customer champions.
An exploration board is today’s “suggestion box.” An exploration board is very open and inclusive. Dealerships can start the conversation by using “what if” statements to get people thinking about specific topics, like:
Here are tips for getting an Exploration Board started at your store:
The board is to be presented in a non-threatening way to gain participation from all. Using first names or initials keeps the suggestions positive. Everyone’s participation is encouraged, and must be met with respect.
Allow ongoing discussion of the ideas. Bring the exploration topics to staff meetings to encourage continuation of the conversation.
Pick specific topics from the board to keep the discussion going. Turn suggestions into a new plan, adding metrics and goals. Post the results.
Reward employees for participation. Let people know that their ideas can be brought to fruition.
Encouraging participation and showing the results makes a difference in your employees’ performance, and ultimately will drive more dollars to your store, boost morale and encourage healthy competition. Customers will feel that you are interested in their feelings and perceptions.
Employees whose ideas matter become happy employees, stay longer and interact better with customers. And that is really something to brag about!