Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in place in at your dealership. How can you re-imagine it getting better? Especially with women buyers – whom each one is different and not a single one wants to hear from a dealership “we treat everyone the same.” 

We created a fun table with ‘chemistry elements’ in key areas of the dealership to help you observe your progress. How you can re-image improving the engagement so that women are delighted, confident, and overjoyed in each area? 

The Right Formula
When it comes to customer service or sales, there is talk about having the right customer chemistry. But what does that really mean? What are the right ingredients to attract women shoppers, turn them into buyers and keep them coming back to your service center? There are many combinations of the “right formula” and it can be complex to find the optimal combination. We have created a handy chart to use as a reference for steps your dealership can take to help “re-create” the right synergy and drive more dollars to your bottom line this new year.

To get a closer view you can Download Now and share this with your team at the next sales/company meeting. We’ve addressed areas like WEBSITE, SOCIAL MEDIA, ADVERTISING, SALES, STORE ENVIRONMENT, F & I, SERVICE, and REPUTATION. And, YOUR IDEAL BUYER.