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From: Jared Hamilton
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Anne Fleming

Anne Fleming President & Car Buying Advocate

Exclusive Blog Posts

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

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The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

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Women’s #1 Digital Destination is Your Website | 7 Ways to Engage

An estimated 8.2 million new cars will be bought by women this year. It is critical that dealers’ websites cater to this substantial segment of the market.

The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said it was “helpful or informative.”

7 Ways to Attract More Women Buyers
1. Create a community/ lifestyle page, and use them to highlight your vehicles within various social and lifestyle settings.
2. Include online games in your social media platforms and link them back to your website, where users can collect prizes.
3. Create “how-to” videos for women and post them on your website and on YouTube. Focus on the owner experience.
4. Fill your website with lifestyle photos featuring diverse women and families.
5. Create engaging content that highlights the various stages of the vehicle-ownership experience.
6. Create women-centric ads that speak to what matters to women. Differentiate your dealership from the rest of the pack.
7. Highlight current dealer reviews from women, for women.

For example, here is the dealer’s customized Women’s Car Guide that provides educational + engaging content to leads, guests and clients. It builds trusts, has women stay on your site longer, and demonstrates you care. Reviews are integrated. Mobile platform available.

Women's Car Guide

Shoshana Taylor

Great article!

Anne Fleming

Thank you Shoshana. 

Shoshana Taylor

You're very welcome! This is such a great article. it gives a vast variety of great ways to engage women. I myself am looking to purchase  a new vehicle and would love to experience some of these factors at a dealership.  

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