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Aubrey Hankins

Aubrey Hankins Social Media Marketing Director

Aubrey Hankins Blog Posts

Back To Basics: Dealership Improvement

Back To Basics: Dealership Improvement

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast …

4 Mechanisms For A More Efficient CRM

4 Mechanisms For A More Efficient CRM

Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront. One of the most essential tools in driving this t…

Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer exper…

Who's Your Top Salespeople?

Who's Your Top Salespeople?

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the de…

Stop Losing Business To The Competition: 5 Keys

Stop Losing Business To The Competition: 5 Keys

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in ce…

Election 2016. Stop Talking About It.

Election 2016. Stop Talking About It.

Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person…

4 Benefits of a Mobile CRM

4 Benefits of a Mobile CRM

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midwe…

6 Steps For Better Time Management

6 Steps For Better Time Management

Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one&…

Survey Says...Consumers Hate Your Dealership

Survey Says...Consumers Hate Your Dealership

This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships.…

Closing The Gap Through Customer Experience

Closing The Gap Through Customer Experience

Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been…

Can Your Dealership Handle Growth?

Can Your Dealership Handle Growth?

The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth …

How Amazon Vehicles “Could” Affect Every Aspect of the Automotive Indust

How Amazon Vehicles “Could” Affect Every Aspect of the Automotive Indust

Amazon. A giant in anything it sets its sight on. Now though, Amazon has decided to break itself into the automotive market, with excitement following …

Start Holding Employees Accountable

Start Holding Employees Accountable

All dealerships want to have a successful sales team, one that works smoothly and efficiently. However, in so many areas this is not being tracked as w…

The Biggest Mistakes CRM Users Make

The Biggest Mistakes CRM Users Make

In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using …

Why Your Dealership Marketing Should be Dominating

Why Your Dealership Marketing Should be Dominating

In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing stra…

Mobile CRM's Are Key

Mobile CRM's Are Key

No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every…

Start Contacting Customers When They’ll Respond

Start Contacting Customers When They’ll Respond

Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also chan…

Ready, Set...Prepare. Three Steps For A Successful CRM Transition.

Ready, Set...Prepare. Three Steps For A Successful CRM Transition.

A dealership's CRM is at the heart of its entire sales operation. Choosing the right CRM for your dealership is exceedingly important in its succes…

Maintain Your Dealer Website Like You Maintain Your Car

Maintain Your Dealer Website Like You Maintain Your Car

No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.…

Make Your Dealership Videos Count

Make Your Dealership Videos Count

Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealershi…

The Polls Are In: Your Staff Hates Your CRM

The Polls Are In: Your Staff Hates Your CRM

A dealership’s CRM, the center of the sales operations. This sales tool has the capacity to work in tandem with the sales team to efficiently and…

True or False: Your Vendor Results Are Skewed?

True or False: Your Vendor Results Are Skewed?

Every dealership in the automotive industry has some sort of relationship with vendors and their products. Whether it be for a CRM, Website Design, DMS, Em…

Stop Following The Vendor Trend

Stop Following The Vendor Trend

The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It …

Your CRM May Be Failing You

Your CRM May Be Failing You

A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not uti…

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction i…

3 Ways To Sell More Cars Using Your CRM

3 Ways To Sell More Cars Using Your CRM

Who is going to be the most ideal customer to purchase from your dealership? The question so many ask, and so many wish they had the answer to. The obvious…

Selling To Women vs. Selling To Men

Selling To Women vs. Selling To Men

Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular a…

Stop Flooding & Start Dripping Emails

Stop Flooding & Start Dripping Emails

Many dealerships have at one time or another, had automated email campaigns set up for generating sales. It makes sense with the "new consumer" d…

Your Dealership Contact Methods Are Flawed

Your Dealership Contact Methods Are Flawed

First Contact & Follow Up. It's a simple ask of sales personnel, yet it's become one of the largest downfalls in the sales process. It&#39…

Why Your ROI Is A Lie

Why Your ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report. The problem is, these traditional reports are little more than smo…

Why Lead Pools Dominate Lead Assignment

Why Lead Pools Dominate Lead Assignment

Assigning leads, a core responsibility of a sales manager. Simply put however, it can be a hassle. Lead assignment requires a great deal of time and energy…

Why Customer Ownership & Customer Abandonment Are Tied Hand in Hand

Why Customer Ownership & Customer Abandonment Are Tied Hand in Hand

When you think of customer ownership and customer abandonment both seem drastically different, but in the dealership marketplace they are all to often tied…

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