AVA is a form of artificial intelligence that engages the customer and carries on a two-way conversation with them over email, sending messages, receiving responses, interpreting the responses, then taking some action based on the customer's reply. What makes AVA revolutionary is the ability to interpret customer replies and take action based on those replies. AVA is not an auto-responder program. AVA will work for your dealership as a virtual Business Development Center, contacting all of your leads, bubbling up the hot leads, scheduling phone appointments for your sales staff, gathering additional information from the customer, and verifying that they have the intent to purchase a vehicle: all of this WITHOUT ANY HUMAN INTERVENTION.