automotiveMastermind

automotiveMastermind Blog
Total Posts: 91    

Rana Meier

automotiveMastermind

Sep 9, 2017

aM Listed 7th on the 2017 Inc. 5000 List of Fastest-Growing Private Companies in America

aM is ranked seventh on the Inc. 5000 List, the most prestigious ranking of the nation's fastest-growing private companies. As one of the country's highly respected rankings of private companies, this award recognizes the innovations and contributions aM has made to become one of the most successful organizations in America.

http://mstrmind.us/Inc5000PR

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

1002

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Rana Meier

automotiveMastermind

Sep 9, 2017

aM Shortlisted for 2017 SaaS Awards

aM has been named a finalist in the 2017 SaaS Awards in the following categories: Best User Experience (UX), User Interface  (UI) or Design in a SaaS Product, Best Data-Driven SaaS Product and Best SaaS Product for Sales and Marketing.

 

http://mstrmind.us/SaaSAwardsShortlist

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

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Rana Meier

automotiveMastermind

Sep 9, 2017

aM has now added VW to its portfolio, making it aM's 12th brand

Each independently owned and operated Volkswagen dealership is now able to partner with automotiveMastermind, the leading predictive analytics technology company, to attract more drivers through the implementation of behavioral analytics and marketing automation. 

 

http://mstrmind.us/VWPressRelease

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

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Rana Meier

automotiveMastermind

Sep 9, 2017

Gillrie Institute names aM as one of the top 5 auto tech companies to keep an eye on.

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

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Rana Meier

automotiveMastermind

Sep 9, 2017

aM Selected As 2017 Red Herring Top 100 North America Winner

aM has been selected by Red Herring as one of the Top 100 North America award winners. As one of the technology industry's most prestigious prizes, this award recognizes industry-leading companies and celebrates their innovation and technological advancements. 

 

http://mstrmind.us/RedHerring

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

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Rana Meier

automotiveMastermind

Sep 9, 2017

aM has now added Porsche to its portfolio, making it aM's 11th brand

automotiveMastermind has now added Porsche to its portfolio, making it aM's 11th brand

 

http://mstrmind.us/porschepr062017

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

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Rana Meier

automotiveMastermind

Sep 9, 2017

automotiveMastermind Quadruples Office Space

automotiveMastermind has struck a deal to move into 32,000 square feet at 1 Park Ave. from 8,000 square feet at 123 William St.

 

http://mstrmind.us/CBTinterview

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

896

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Rana Meier

automotiveMastermind

Sep 9, 2017

CBT Automotive Network Interview

Andrew Gillman's interview with CBT Automotive Network is now up! Click the link to see the interview in full. http://mstrmind.us/CBTinterview

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

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Rana Meier

automotiveMastermind

Sep 9, 2017

Wards Auto Article Publication

Big thank you to Wards Auto for taking the time out to publish an article on automotiveMastermind featuring Marco Schnabl Johannes Gnauck and Andrew Gillman

http://mstrmind.us/wardsauto42417

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

848

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Rana Meier

automotiveMastermind

Mar 3, 2017

What are the Benefits of Big Data if it isn’t Leveraged Properly?

One of the many definitions of big data is the “ability of society to harness information in novel ways to produce useful insights or goods and services of significant value.” The key to this definition is “useful insights.” Insights can be derived by data but are developed and curated by real-life experiences and circumstances. Successful businesses recognize the difference between “knowing” their consumer and “understanding” their consumer. It is the intersection of the two that gets to the heart of making big data productive.

Data can be very efficient and practical, as it is physically impossible to have a one on one dialogue with every consumer, but context and relevancy cannot be ignored. After all, business is still a human transaction. Spending time with your consumers whether it’s through one on one conversations, focus groups, or surveys offer a better way to uncover their true motivations to purchase. Understanding these will enable you to build an emotional connection with your consumer that will translate into building long- term trust, which is vital in today’s competitive landscape. Consumers are infiltrated with so much messaging that they are looking for the brand or service to understand their wants and needs. Big Data has no emotion and alone cannot possibly understand how to connect with consumers on an emotional level.

Learn how we are connecting Big Data with emotional and contextual relevancy for the automotive industry

Rana Meier

automotiveMastermind

Sr. Manager, Branding and Communications

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