Dealers can increase their website lead traffic by nearly 100% and drive incremental sales through internet negotiation conversions. Dealers simply sign up and place the MyNegotiation icon on their website's vehicle listings, inviting shoppers to negotiate vehicle sales price and trade-in values online. MyNegotiation works with both new and used vehicles and integration with any dealer website is turnkey and simple. The patent-pending MyNegotiation.com application builds consumer confidence by capturing and tracking their communication and prices with the dealer throughout the process. Similarly, MyNegotiation provides dealers a simple yet sophisticated online dashboard, tracking each negotiation by customer and by vehicle. At the end of the process, the consumer prints out a non-binding deal certificate that documents their negotiated purchase price and trade-in value, which they can then bring into the dealership ready to sign the paperwork. This no risk, no hassle approach bri