This a great post! I cannot tell you how many vehicles I see without descriptions or worse the wrong descriptions that offer options that are otherwise not on the unit. 

I would have to argue against posting links on dealership websites that take shoppers away from the website, to 3rd party sites.  I'm also pretty sure that most 3rd parties will not allow links to other 3rd party sites in the description.

I agree with Suzanne.  It's so hard to get visitors on your website, I would think you would want them to convert vs redirect somewhere else where you would potentially have competition.

That being said, there is value in 3rd party validation.  If you are going to link, make sure it opens a new window.

I'm all for transparency, but not using a method that potentially undermines a conversion.  If you do want to show comparisons on a dealership website, I believe most vendors have other ways that are more dealer-friendly, such as displaying the Carguru badges on the SRPs and VDPs on your dealership website.

I guess the difference is that I want to help sell cars at my dealership, not create my own website and charge dealers for leads.  By the way, great (and short, simple) video, Bart.  We can all add more value to our vehicles with details that set our vehicle apart from all the others similar to it.  3rd party pricing tools don't always reflect the true value of a vehicle:  features/condition that add more value. It's also helpful to sales staff, who can use that description as a quick tool when confronted with customers who are confused about the differences in price on 3rd parties.