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Bart Wilson

Bart Wilson Director of Operations, Media

Bart Wilson Blog Posts

Separate the Work: Getting Results from Training

Separate the Work: Getting Results from Training

In the 2016 DrivingSales Executive Summit, John Boudreau introduced a concept called "separate the work".  He defines this as identifying th…

Jim Hetzler Hand Painting the UpdatePromise360 Motorcycle at the 2016 SEMA Show

Jim Hetzler Hand Painting the UpdatePromise360 Motorcycle at the 2016 SEMA Show

Chino, CA (October 31, 2016) – Award winning artist Jim Hetzler will be performing live hand painting on the UpdatePromise360 Motorcycle at UpdatePro…

UpdatePromise360 to Launch UpdatePromisePay at 2016 SEMA

UpdatePromise360 to Launch UpdatePromisePay at 2016 SEMA

Chino, CA (November 1st, 2016) – UpdatePromise360 launches UpdatePromisePay at the 2016 SEMA Show in Las Vegas. Modernizing the automotive industry, …

I've always called it passion.  Its the way a salesperson interacts with a guest and not what they say.  Its transferring their enthus…

One constant in this business is the poor communications between the manufacturer and the dealer.  My background was somewhat limited to Ford, Mazda…

I just read a post on TechCrunch on the latest Fiesta experiment in social media.  Its called American Journey 2.0 and its pretty ambitious.  Y…

It's Not What You Say

It's Not What You Say

I have been rereading The Tipping Point, a very interesting book that discusses why something goes viral (which has nothing to do with this post.) …

I want to speculate for a moment, and I want you to know that I have zero knowledge of franchise agreements.  This is just an exercise in &quot…

I started in the car business in the late 90's.  The majority of our traffic came from the lot or the phone.  The follow up cycle was pretty short.  We …

A recent blog post from Seth Godin echoes what I've been thinking about lately.  Here is my thought for the day: "People don't care what you want.  They …

I just heard a quote from the Mike Singletary press conference yesterday and I thought it applied to the auto industry right now.  If you want to read the…

I just read this blog post from Seth Godin, and immediately my thoughts turned to selling cars. Seth is basically stating that too much emphasis is placed …

I wanted to take a minute and give you my philosophy on split deals. I do this because I think it represents an overall management philosophy that others …

Imagine that you are a mechanic. In order to do your job correctly you would need to purchase specific tools. These tools are designed to help you effect…

My apologies. I know my posts are Sales 101. You probably aren’t going to receive that gem of knowledge that will transform you or your staff into Supe…

Have you ever said or been told to “get control of your guest”? You usually hear this when there is a problem with the deal. But think about this for…

Look at the sales process you have in your store. If you were asked to rank the steps in order of importance what would be at the top of the list? Now, i…

If you want to lose weight you have to step on the scale. Common sense, right? I have worked in dealerships that believe in this and some that don't. …

Quick. Name this product: "Set it and forget it!" I think we can learn a lot about sales from infomercials. But first, look at what they are up agains…

When I was managing salespeople in a dealership there was always a fair amount of emphasis on follow up. As we got better at tracking this part of the sal…

All of the guests that visit your dealership looking for a vehicle have something in common. Each one has a problem. Their vehicle is either too small …

I just finished a book titled, The Progress Paradox by Gregg Easterbrook. Mr. Easterbrook writes that we as a society have never had it better in terms of…

A great exercise for a sales meeting is to look at the differences between order takers and salespeople. When I think “order taker” I think fast foo…

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