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Bart Wilson

Bart Wilson Director of Operations, Media

Bart Wilson Blog Posts

How efficient is your sales process?

How efficient is your sales process?

Dealerships today operate in an environment where the consumer experience is a driving factor in dealership selection.  Ecommerce and other third-part…

MAX Digital Adds Service Upgrades to Platform

MAX Digital Adds Service Upgrades to Platform

Dealers can add value to vehicles by showcasing repair items CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail softwa…

LivePerson Automotive integrates TradePending, enhancing conversational commerce experience

LivePerson Automotive integrates TradePending, enhancing conversational commerce experience

Auto dealers can now extend their in-store tools to the messaging channels customers prefer ATLANTA, Aug. 15, 2019 /PRNewswire/ -- LivePe…

NEW STUDY REVEALS HAVING A POSITIVE CUSTOMER SERVICE EXPERIENCE IS MORE IMPORTANT THAN PRICE

NEW STUDY REVEALS HAVING A POSITIVE CUSTOMER SERVICE EXPERIENCE IS MORE IMPORTANT THAN PRICE

Study which polled adults across the country, showed that 52% of regular shoppers who shop both online and in-store prefer experience over price; and both …

ACV Auctions Unveils Virtual Lift™

ACV Auctions Unveils Virtual Lift™

Patent-pending tool primed to transform used car market providing first ever mobile high-resolution undercarriage imaging    BUFFALO, N.Y.&…

MAX Digital Launches Collaborative Trade-In Process Tool

MAX Digital Launches Collaborative Trade-In Process Tool

MAX My Trade leads to higher profits, improved CSI, better close rates   CHICAGO — July 25, 2019 — MAX Digital, the dealer-first dig…

The Evolving VDP

The Evolving VDP

What have we done to the VDP?  The VDP has seen some massive changes over the years.  As technology improved, so did our ability to display ou…

Solera Holdings Announces Jeffrey R. Tarr as New CEO

Solera Holdings Announces Jeffrey R. Tarr as New CEO

Tarr’s extensive experience leading data and technology-enabled services companies will usher in a new phase of growth WESTLAKE, Texas--(BUSINESS …

Eddie Hall III Receives Cox Automotive and NAMAD Rising Star Award

Eddie Hall III Receives Cox Automotive and NAMAD Rising Star Award

This recognition emphasizes the importance of diversity in the automotive industry. Cox Automotive is donating $5,000 to the University of Michig…

MAX Digital and LotVantage Partner to Make Social Lead Generation Easy for Dealerships

MAX Digital and LotVantage Partner to Make Social Lead Generation Easy for Dealerships

LotVantage Joins MAX Digital Approved Vendor Circle CHICAGO — July 11th, 2019 — MAX Digital, the dealer-first digital retail software provid…

Make Your Sales Process Responsive

Make Your Sales Process Responsive

    We recently sat down with Allen Turner of Allen Turner Hyundai to discuss his new store launch.  The conversation turned to his …

THREE SHEEHY DEALERSHIPS RECENTLY CERTIFIED AS J.D. POWER 2019 DEALERS OF EXCELLENCE

THREE SHEEHY DEALERSHIPS RECENTLY CERTIFIED AS J.D. POWER 2019 DEALERS OF EXCELLENCE

Certification Based on J.D. Power U.S. Sales Satisfaction Index Study and Dealership Best Practices   FAIRFAX, VIRGINIA (July 8, 2019) - Demonst…

What Will the Future Showroom Look Like?

What Will the Future Showroom Look Like?

    We recently sat down with Allen Turner from Allen Turner Hyundai and Allen Turner Genesis to chat about his new facilities.  I…

Steps to Evolve Your Processes

Steps to Evolve Your Processes

    We sat down with Michelle Denogean, CMO of Roadster, and discussed the approach a dealership should take when implementing new proces…

DEALERSOCKET ANNOUNCES SEAMLESS INTEGRATION FOR CREDIT AND FINANCE PROCESS

DEALERSOCKET ANNOUNCES SEAMLESS INTEGRATION FOR CREDIT AND FINANCE PROCESS

New enhancements simplify workflows by fully integrating the credit application process directly into DealerSocket’s CRM and iDMS software   …

automotiveMastermind Successfully Achieves Excellence in Data Security and Confidentiality

automotiveMastermind Successfully Achieves Excellence in Data Security and Confidentiality

  NEW YORK (June 25, 2019) - In a time when data security is increasingly critical to customers, automotiveMastermind (Mastermind) is dedicated to …

Hyundai Dealers that Subscribe to CDK Hailer Service to Offer Lyft Rides for Service Customers

Hyundai Dealers that Subscribe to CDK Hailer Service to Offer Lyft Rides for Service Customers

FOUNTAIN VALLEY, Calif., June 25, 2019 – In the next several months, Hyundai dealers across the country that subscribe to Hailer servi…

Attention Sales Managers: Wow us at DSES

Attention Sales Managers: Wow us at DSES

We're going to try something this year at the DrivingSales Executive Summit.  We are looking for the World's Greatest Sales Managers to presen…

Spireon Announces Availability of GoldStar Connect in Spanish at NIADA 2019

Spireon Announces Availability of GoldStar Connect in Spanish at NIADA 2019

Vehicle intelligence company extends value of GPS platform for Buy Here Pay Here dealers and consumers with Spanish language option LAS VEGAS, NV., June…

SpinCar Partners with Carfax to Promote Transparency in Vehicle Merchandising

SpinCar Partners with Carfax to Promote Transparency in Vehicle Merchandising

Platform integration provides consumers with one-click access to Carfax vehicle history reports from 360° WalkArounds® SYRACUSE, NY – J…

The Impact Time has on the Customer Experience

The Impact Time has on the Customer Experience

    Michelle Denogean from Roadster discusses their research on time and customer satisfaction.  How have you found ways to redu…

Spireon Appoints Industry Veteran Brian Skutta President of Automotive

Spireon Appoints Industry Veteran Brian Skutta President of Automotive

Vehicle finance and franchise dealer segments combine forces for future growth IRVINE, Calif., June 12, 2019—Spireon, the vehicle intelligenc…

Jaguar Land Rover Retailers Onboard New automotiveMastermind Sales Platform

Jaguar Land Rover Retailers Onboard New automotiveMastermind Sales Platform

  Nearly 300 retailers across the United States are eligible to access Market EyeQ predictive analytics technology NEW YORK (June 12, 2019) - Ne…

DealerSocket Launches an Upgraded Version of Their Inventory+ Software

DealerSocket Launches an Upgraded Version of Their Inventory+ Software

New enhancements offer dealers greater control and visibility achieving higher profit per vehicle DALLAS--DealerSocket, Inc., a leading software provide…

Volkswagen Taps DealerSocket’s DealerFire, to Launch New Service-Retention Initiative

Volkswagen Taps DealerSocket’s DealerFire, to Launch New Service-Retention Initiative

DealerFire will offer three co-op-eligible advertising packages under the recently launched Volkswagen Service and Parts Advertising Pr…

Manheim Express Expands Capabilities to Help Dealers Buy and Sell Inventory Faster

Manheim Express Expands Capabilities to Help Dealers Buy and Sell Inventory Faster

ATLANTA – With dealers increasingly turning to digital channels to buy and sell vehicles on their time and terms, Manheim continues to scale sup…

New car “intenders” anxious to own smart-equipped vehicles often underestimate costs

New car “intenders” anxious to own smart-equipped vehicles often underestimate costs

Tolerance for incremental spending of over $2,500 is low – GfK  New York, NY; May 23, 2019: With sophisticated digital and smart technologies…

MAX Digital Partnership with Lotpop Doubles Up Service and Savings for Dealerships

MAX Digital Partnership with Lotpop Doubles Up Service and Savings for Dealerships

Lotpop Joins MAX Digital Approved Vendor Circle CHICAGO — May 21, 2019 — MAX Digital, the dealer-first digital retail software provider for …

Podium Expands Interaction Management Platform with Launch of Teamchat

Podium Expands Interaction Management Platform with Launch of Teamchat

LEHI, Utah—May 21, 2019—Podium, the leading interaction management platform for local businesses, today announced the addition of Teamchat to i…

Global Speaker Jason Dorsey to Deliver Keynote at DealerSocket’s User Summit

Global Speaker Jason Dorsey to Deliver Keynote at DealerSocket’s User Summit

Generational Expert to Share Valuable Insights and New Research about Success in Automotive Retail DALLAS, May 20, 2019 — DealerSocket, Inc.,…

Improving Vehicle Detail Pages

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for t…

Spireon Wins Business Intelligence Group's 2019 Excellence in Customer Service Award

Spireon Wins Business Intelligence Group's 2019 Excellence in Customer Service Award

The Vehicle Intelligence Company Adds Second Customer Service Award, Bringing Total Awards for 2019 to Five IRVINE, Calif., May 14, 2019 /PRNe…

DrivingSales Announces Results of Most Valuable Insight Award

DrivingSales Announces Results of Most Valuable Insight Award

 Insights on digital retailing, predictive analytics, millennial buyers, and marketing insights competed onstage at the DrivingSales Presidents Club e…

ERM Partners with Altair to Improve Models for Deploying Vehicle Telematics and Asset Tracking

ERM Partners with Altair to Improve Models for Deploying Vehicle Telematics and Asset Tracking

Initial Implementation to Utilize Altair’s Cellular IoT Chipset Platform to Facilitate New Range of On-Board Telematics Devices Without Connection to…

Lieff Cabraser & Co-Counsel File Lawsuit Against Hyundai, Kia, and ZF-TRW Automotive

Lieff Cabraser & Co-Counsel File Lawsuit Against Hyundai, Kia, and ZF-TRW Automotive

Airbag control unit (ACU) defect that causes the safety devices to fail affects airbags also supplied to numerous other vehicle manufacturers, including To…

CDK GLOBAL NAMES MAHESH SHAH CHIEF PRODUCT AND TECHNOLOGY OFFICER

CDK GLOBAL NAMES MAHESH SHAH CHIEF PRODUCT AND TECHNOLOGY OFFICER

HOFFMAN ESTATES, IL – April 30, 2019 – CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, toda…

Frazer Partners with SpinCar to Bring Personalized Digital Merchandising to Independent Auto Dealers

Frazer Partners with SpinCar to Bring Personalized Digital Merchandising to Independent Auto Dealers

Partnership and DMS platform integration enable independent dealers to seamlessly create and syndicate virtual vehicle walkarounds SYRACUSE, NY and CANT…

The Inaugural Automotive Excellence Award Winner

The Inaugural Automotive Excellence Award Winner

One of the main reasons DrivingSales exists is to optimize a dealership’s greatest asset: it’s people.  We really enjoy it when we hear of…

3 Tips for Service Advisors

3 Tips for Service Advisors

I could make a case that the Service Advisor is the most important job role in the dealership.  We’ve all heard that sales sells the first car a…

Gubagoo Integrates ChatSmart Live Chat Solution with Google Messaging, HubSpot and Car Wars

Gubagoo Integrates ChatSmart Live Chat Solution with Google Messaging, HubSpot and Car Wars

Powerful integrations provide more opportunities for consumers and Automotive Dealerships to connect, communicate, and drive lead conversion Orlando, FL…

Northwood University Recognizes Sandy Schwartz as 2019 Outstanding Business Leader

Northwood University Recognizes Sandy Schwartz as 2019 Outstanding Business Leader

The annual Outstanding Business Leader Awards program recognizes leaders in the American free-enterprise system.  Selection is based on personal …

Are You a Disruptor?

Are You a Disruptor?

  Do you want to disrupt or be disrupted? A key difference between a fad and a trend is time. Fads are a form of behavior that are intensely…

The Basics of Crafting an Employee Training

The Basics of Crafting an Employee Training

Crafting employee training will enable you to give your staff tools to be successful. Monthly or quarterly training schedules will help your team grow and …

StoneEagle F&I Partners With F&I Express to Expand Dealer Access to Aftermarket Providers

StoneEagle F&I Partners With F&I Express to Expand Dealer Access to Aftermarket Providers

Combines leading F&I menu solution and provider network to increase aftermarket sales opportunities DALLAS – March 11, 2019 – Stone…

[WEBINAR] How to Sell Cars Like Amazon Sells Everything Else

[WEBINAR] How to Sell Cars Like Amazon Sells Everything Else

Messaging is an integral part of your omnichannel strategy.  In our latest webinar, Podium presents five things you can do to improve your deale…

NEW RELAYCARS® ALLOWS CAR BUYERS AND DEALERS TO EXPERIENCE HYPER-REALISTIC VIRTUAL REALITY SHOWROOM

NEW RELAYCARS® ALLOWS CAR BUYERS AND DEALERS TO EXPERIENCE HYPER-REALISTIC VIRTUAL REALITY SHOWROOM

LOS ANGELES (March 7, 2019) – RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands o…

Car Wars and VinSolutions Announce Improved Integration, Partnership

Car Wars and VinSolutions Announce Improved Integration, Partnership

The new partnership will allow for enhanced communication between the two automotive solutions, giving mutual clients heightened lead management capabil…

SpinCar Introduces Customized Digital Experiences for Merchandising Vehicle Features

SpinCar Introduces Customized Digital Experiences for Merchandising Vehicle Features

Feature Tour™ Enables Auto Dealers to Protect Margins by Showcasing Value-Added Vehicle Features to Online Car Shoppers SYRACUSE, NY – March…

[WEBINAR] It's time to get serious about SEM

[WEBINAR] It's time to get serious about SEM

In the latest DrivingSales Webinar, Maddy Pisto, Director, SEM Sales and Account Management presents tactics to improve your Search Engine Marketing.&n…

Manheim Express Concierge Service, Now Available Nationwide, Saves Dealers Time

Manheim Express Concierge Service, Now Available Nationwide, Saves Dealers Time

Concierge specialists provide full-service experience and expert guidance in listing and pricing vehicles through Manheim Express mobile app New Selle…

Dealer.com Selects AudioEye as Web Accessibility Partner

Dealer.com Selects AudioEye as Web Accessibility Partner

Partnership Reflects Commitment to Ensuring Accessible Digital Content for All   TUCSON, Ariz. – February 20, 2019— AudioEye, Inc.…

AUTOTECH 2018 - M&A DEALS AND RECORD VC INVESTMENT LAY THE FOUNDATIONS FOR AUTOMOTIVE FUTURE

AUTOTECH 2018 - M&A DEALS AND RECORD VC INVESTMENT LAY THE FOUNDATIONS FOR AUTOMOTIVE FUTURE

Disclosed VC funding to automotive start-ups hits $8 billion Electrification, connectivity, autonomy and mobility are driving investments and de…

How to Conduct a Productive Training Meeting

How to Conduct a Productive Training Meeting

    How can you preach less and train more? In this video, we discuss some steps you can take to facilitate.  When I learned the s…

Cox Automotive Whitepaper Identifies Accurate Dealer Pricing as the Lynchpin for Digital Retailing

Cox Automotive Whitepaper Identifies Accurate Dealer Pricing as the Lynchpin for Digital Retailing

Inconsistencies and Lack of Transparency Around Consumer Incentives Leave Extra Profit on the Table for Dealers ATLANTA – Feb. 15, 2019 &ndas…

SHEEHY NISSAN OF WHITE MARSH CELEBRATES GRAND OPENING WITH PERFORMANCE BY STYX’S LAWRENCE GOWAN

SHEEHY NISSAN OF WHITE MARSH CELEBRATES GRAND OPENING WITH PERFORMANCE BY STYX’S LAWRENCE GOWAN

WHITE MARSH, MARYLAND (February 14, 2019) – Sheehy Nissan of White Marsh, 5361 Nottingridge Road, recently celebrated its grand opening with a party …

MAXDigital Expands with New Talent, Practice Areas, & Appraisal Software Tool

MAXDigital Expands with New Talent, Practice Areas, & Appraisal Software Tool

Company grows team by 20 percent to better serve dealers CHICAGO — January 24, 2019  — MAXDigital, a premium end-to-end software provid…

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

Matt Weinberg, SVP of Consumer Experience at Drive Motors, presented our latest webinar.  He discusses the evolution of the Internet lead and shows …

The Foraging Choice

The Foraging Choice

The choices we make under stress (in the dealership, that's most of them) can have a big impact on our performance.  How can we make sure th…

Autotrader Names Must-Have Certified Pre-Owned Vehicles for 2019

Autotrader Names Must-Have Certified Pre-Owned Vehicles for 2019

ATLANTA, February 5, 2019 – In today’s automotive market, car shoppers often find themselves deciding between the high price of a new car …

GALPIN MOTORS REACHES NEW HEIGHTS AS EACH DEALERSHIP FINISHES IN THE TOP TEN IN SALES FOR 2018

GALPIN MOTORS REACHES NEW HEIGHTS AS EACH DEALERSHIP FINISHES IN THE TOP TEN IN SALES FOR 2018

Maintaining Its Leading Spot, Galpin Ford Was Named The Number One Ford Dealer in the World For an Unprecedented 29 Years in a Row NORTH HILLS, CA (Janu…

Brand and Consistency in Your Marketing Content

Brand and Consistency in Your Marketing Content

  We sit down with Erica Danford to discuss elements of search that are essential for marketing success.  She talks about consistency, you…

DRIVINGSALES ANNOUNCES DEALER SATISFACTION AWARDS

DRIVINGSALES ANNOUNCES DEALER SATISFACTION AWARDS

45 vendor products receive awards for the best in overall dealer satisfaction on Vendor Ratings San Francisco, CA – January 30, 2019 –Drivin…

Drive Inventory, Sales Opportunities with Enhanced Kelley Blue Book Instant Cash Offer Tool

Drive Inventory, Sales Opportunities with Enhanced Kelley Blue Book Instant Cash Offer Tool

Instant Cash Offers Increased More Than 40 Percent Year-Over-Year in 2018  IRVINE, Calif., January 23, 2019 – Continuing to modernize th…

The Human Capital Value of Unifying Sales and Service

The Human Capital Value of Unifying Sales and Service

  Traditionally, dealerships have been siloed organizations.  Dave Druzynski talks about the value of breaking down those silos and creating…

F&I Express Launches Digital Solution to Help Drive Aftermarket Sales for Dealers at NADA 2019

F&I Express Launches Digital Solution to Help Drive Aftermarket Sales for Dealers at NADA 2019

Combining digital content with aftermarket product rates and programs will be a game changer for the digital retailing industry Grapevine, TX – Ja…

EBlock to Launch Online Auction in the United States

EBlock to Launch Online Auction in the United States

BURLINGTON, VERMONT - January 17, 2019 -  EBlock, the fastest growing online auction in Canada, today announced that they are open for business in the…

What's Next for Artificial Intelligence?

What's Next for Artificial Intelligence?

We discuss the future of AI with Lance Shafer from Lotlinx. What's next for the technology and how can it better help your dealership make decision…

VinSolutions Invests in Connect Automotive Intelligence to Ensure Dealers Know Their Customers

VinSolutions Invests in Connect Automotive Intelligence to Ensure Dealers Know Their Customers

Combination of Robust Integrations Enable Next-Level Personalization Across Customer Lifecycle  MISSION, Kansas, January 17, 2019 – With…

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing at NADA 2019

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing at NADA 2019

BURLINGTON, Vt., January 15, 2019 – Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabil…

vAuto Acquires iReconCars: Launches iRecon

vAuto Acquires iReconCars: Launches iRecon

New platform helps dealers, partners improve used vehicle reconditioning efficiency, speed Oakbrook Terrace, IL. – January 16, 2019 –&n…

Training on Trust

Training on Trust

I went through an interesting epiphany when I was first promoted to a Sales Manager.  As a sales rep, I was pretty good.  I knew that I made my o…

TIDAL MUSIC STREAMING INTEGRATED INTO LINCOLN VEHICLES

TIDAL MUSIC STREAMING INTEGRATED INTO LINCOLN VEHICLES

Lincoln Owners to Receive up to 12-months Free of TIDAL Global music streaming and entertainment platform, TIDAL, is excited to announce a new collabo…

Leveraging OEM Constraints

Leveraging OEM Constraints

You may have an OEM that imposes restrictions and constraints on your marketing. Jay Acunzo discusses how these constraints can actually help us with o…

New Automotive Service Industry Study Pinpoints Opportunities to Build Customer Loyalty

New Automotive Service Industry Study Pinpoints Opportunities to Build Customer Loyalty

Second Phase of Cox Automotive Survey Gives Dealerships Insight into Consumer Preferences and the Need for a Revitalized Service Experience REDWOOD …

Valeo Demonstrates Telematics Platform Equipped with Autotalks' Global V2X at CES 2019

Valeo Demonstrates Telematics Platform Equipped with Autotalks' Global V2X at CES 2019

Paris, France and Kfar Netter, Israel, January 3, 2019 –Valeo and Autotalks, a world leader in V2X (Vehicle to Everything) communication solutio…

Spireon’s GoldStar Wins Connected Car Product of the Year in 2019 IoT Breakthrough Awards

Spireon’s GoldStar Wins Connected Car Product of the Year in 2019 IoT Breakthrough Awards

Recent GoldStar enhancements create unmatched value for consumers, dealers, and lenders  IRVINE, Calif., Jan. 3, 2019—Spireon, the vehic…

A Strong Brand is the Only Way to Win

A Strong Brand is the Only Way to Win

  Paul Daly discusses the importance of allocating time to build and reinforce a strong dealership brand. How are you working to define and comm…

What Customers are Looking For in an Experience

What Customers are Looking For in an Experience

Customer Experience is the ultimate competitive advantage.  Period.  More than location, franchise, market.  Think about it.  Customers…

Competing on Customer Experience

Competing on Customer Experience

We chat with Solera | Autopoint's Tim Hardin about the customer experience and how it relates to customer loyalty. How are you working to i…

Darren Shaw on Local Search

Darren Shaw on Local Search

Daren Shaw, Keynote at 2018 DSES, reviews the fundamentals of local search. How about your dealership? How are you doing on the basics? …

Autotrader Names Best New Automotive Technology for 2019

Autotrader Names Best New Automotive Technology for 2019

ATLANTA, December 11, 2018 – Advancements in car technology are making vehicles safer and easier to drive, and with automakers introducing …

Using Images in Your Walkaround

Using Images in Your Walkaround

    Here's a quick tip you can use in your walkaround that can increase your sales performance TODAY.  Your sales process does…

Does Your Homepage "Feel" Right?

Does Your Homepage "Feel" Right?

Unbounce co-founder and 2018 DSES keynote Oli Gardner discusses the importance of look and feel to your website's credibility.  And it's…

A Quick Tip to Increase Finance PVR

A Quick Tip to Increase Finance PVR

It's no secret that customers are wary of the Finance department.  Jason explains a simple tip that can help you build trust and set you up fo…

How Important are Pay Plans?

How Important are Pay Plans?

Dave Druzynski, Chief People Officer at Auto/Mate presents the motivators employees are looking for in a career.  "They try to create pay pla…

Autotrader to shift the gear by launching innovative automotive marketplace in Australia

Autotrader to shift the gear by launching innovative automotive marketplace in Australia

Sydney, Australia – November 30, 2018 – Autotrader today announces the launch of its car trading platform in Australia following two yea…

How You Should Approach "Best Practices"

How You Should Approach "Best Practices"

Jay Acunzo discusses how we should approach any ideas we want to implement to our dealership.  What works for someone else in your 20 Group may no…

Find Time to Lead

Find Time to Lead

    As a manager in a dealership, in any management position, you need to find time to lead and develop your people.  But how d…

What is Required for Subscriptions?

What is Required for Subscriptions?

As the price of vehicles continue to rise, subscription models are emerging.  Are subscriptions a viable alternative to a purchase? We spoke with…

Spireon Secures U.S. Patent for Vehicle Inventory Management Technology

Spireon Secures U.S. Patent for Vehicle Inventory Management Technology

Company now counts 30 patents in its portfolio, with latest patent covering Kahu connected car solution for dealers  IRVINE, Calif., Nov. 27, 2018&…

What Are You Capable Of?

What Are You Capable Of?

If you weren't able to attend DSES this year, you missed James "The Iron Cowboy" Lawrence.  He owns the world record for completing …

CHATHAM PARKWAY TOYOTA AND SUBARU RAISE MORE THAN $7,100 THROUGH BREAST CANCER AWARENESS INITIATIVE

CHATHAM PARKWAY TOYOTA AND SUBARU RAISE MORE THAN $7,100 THROUGH BREAST CANCER AWARENESS INITIATIVE

SAVANNAH, GEORGIA (November 26, 2018) – Chatham Parkway Toyota and Subaru recently raised more than $7,100 throughout the month of October to benefit…

What Should Dealers Expect From AI?

What Should Dealers Expect From AI?

Jason Knight discusses what dealers can expect when leveraging AI in their marketing.  How can you see artificial intelligence aiding your dealers…

Spireon Chief Technology Officer Rick Gruenhagen to Join Panel on Blockchain at AutoMobility LA

Spireon Chief Technology Officer Rick Gruenhagen to Join Panel on Blockchain at AutoMobility LA

IRVINE, Calif., Nov. 21, 2018—Rick Gruenhagen, chief technology officer at Spireon, will be participating in a panel at this year’s AutoMo…

Darren Shaw on the Future of Local Search

Darren Shaw on the Future of Local Search

  Where is local search headed?  2018 DSES keynote Darren Shaw discusses how Google is approaching local search and how it may be a good opp…

Gary Vaynerchuk and VaynerMedia Announce Initial Speakers for Second Annual Agent2021 Conference

Gary Vaynerchuk and VaynerMedia Announce Initial Speakers for Second Annual Agent2021 Conference

Conference Educates Real Estate, Auto, Insurance & Mortgage Professionals on Social Media and Digital Marketing Innovation; Takes Place Jan. 17, 2019 a…

Cox Automotive Recognizes Joe Rodi of Chase Auto with Community Impact Award

Cox Automotive Recognizes Joe Rodi of Chase Auto with Community Impact Award

#RallywithRodi campaign raises $60,000 and awareness to fight prostate cancer  ATLANTA, Nov. 16, 2018 – Cox Automotive presented it…

VIRTUAL REALITY APP RELAYCARS® RELEASES VERSION 8, INTRODUCING NEW RELAYCARS GARAGE™ FEATURE

VIRTUAL REALITY APP RELAYCARS® RELEASES VERSION 8, INTRODUCING NEW RELAYCARS GARAGE™ FEATURE

Curate and compare a selection of vehicles to further enhance the car buying experience   LOS ANGELES (November 13, 2018) – Today,&nb…

Oli Gardner on the Importance of Clarity

Oli Gardner on the Importance of Clarity

    2018 DSES keynote speaker Oli Gardner discussed the importance of clarity on your website.  How can you make sure your webs…

KELLEY BLUE BOOK ANNOUNCES HIGHLY ANTICIPATED 2019 BEST BUY AWARD WINNERS

KELLEY BLUE BOOK ANNOUNCES HIGHLY ANTICIPATED 2019 BEST BUY AWARD WINNERS

Volvo XC40 selected as Best New Model in annual prestigious awards IRVINE, Calif., November 12, 2018 – Following head-to-head testing and evaluat…

How to Interview a Potential New Hire

How to Interview a Potential New Hire

  Asking the proper questions is essential to identifying the right candidate for your dealership.  Often, we ask templated questions that…

How to Cut Through The Marketing Noise

How to Cut Through The Marketing Noise

  2018 DSES keynote Jay Acunzo sat down with us and discussed effective marketing in a noise world. …

Manheim Uses the Power of Artificial Intelligence to Give Dealers a More Personalized Experience

Manheim Uses the Power of Artificial Intelligence to Give Dealers a More Personalized Experience

Personalized vehicle recommendations are helping dealers find the right Manheim inventory more quickly and easily. ATLANTA -  Manheim is…

How to Keep Your Employees Longer

How to Keep Your Employees Longer

  Are you pay plans leading to high turnover? Jason makes a case for altering your sales comp. …

How to Improve Your Walkaround

How to Improve Your Walkaround

In this video, we look at different learning styles and how addressing them can help you with your walkaround.…

The Basics of Career Mapping

The Basics of Career Mapping

What are the basics of mapping career plans for your employees? Here are a few suggestions to get you started.…

How to Follow Up Without Being Annoying

How to Follow Up Without Being Annoying

In this video we discuss following up with an unsold guest and give you some tips to professionally follow up without being a pest.…

How to win the BIG Pot of Money in Today’s New Car Game

How to win the BIG Pot of Money in Today’s New Car Game

This is a guest post from Brian Finkelmeyer, Senior Director of Business Development of vAuto.  He'll be speaking at the 2018 DrivingSales Ex…

Xtime Presents Fletcher Jones Audi with Customer Experience Excellence Award

Xtime Presents Fletcher Jones Audi with Customer Experience Excellence Award

REDWOOD CITY, Calif. (October 16, 2018) – Xtime is proud to name Fletcher Jones Audi in Chicago, IL, as the winner of the second Xtime Customer …

Podium Named to Forbes’ Next Billion-Dollar Startups List

Podium Named to Forbes’ Next Billion-Dollar Startups List

LEHI, UTAH - October 15, 2018– Podium, the leading customer communication platform for local businesses, has been named to Forbes’ Next Billi…

A Guide for Using Content to Save Your Dealership Money

A Guide for Using Content to Save Your Dealership Money

Dane Saville, the Public Relations and Brand Director of Reunion Marketing, will be speaking at DSES.  His breakout is titled, "Relevance is King…

Solera's RedCap Reveals New Shuttle OnDemand Feature on Its Dealership Transportation Platform

Solera's RedCap Reveals New Shuttle OnDemand Feature on Its Dealership Transportation Platform

RedCap Technologies, LLC ("RedCap"), a Solera Holdings, Inc. company, launched its courtesy shuttle alternative for its OEM/Dealership partners, …

Connecting the Dots Between Effective Online Merchandising and Profitable Growth

Connecting the Dots Between Effective Online Merchandising and Profitable Growth

This is a guest post from Russ Daniels, the Senior Manager, Product Marketing at Homenet. We're excited to have Russ presenting at the DrivingSales Exe…

VIRTUAL REALITY APP RELAYCARS® PRO OFFERS DEALERS IMMERSIVE SALES EXPERIENCE FOR CAR BUYERS

VIRTUAL REALITY APP RELAYCARS® PRO OFFERS DEALERS IMMERSIVE SALES EXPERIENCE FOR CAR BUYERS

RelayCars Pro includes a host of features to aid dealers and OEM product managers with the selling process, product design, training and more …

Why Fixed Ops Matters Even More to Future Dealer Success

Why Fixed Ops Matters Even More to Future Dealer Success

Jim Roche will be speaking at the upcoming DrivingSales Executive Summit in two weeks.  This is a guest blog about the importance fixed ops will …

Conducting a Productive One-on-One

Conducting a Productive One-on-One

As a leader, performing a 1 on 1 is one of the most valuable activities you can do....if it's done correctly. How can you improve the quality of your …

SpinCar Receives $22 Million Growth Equity Investment

SpinCar Receives $22 Million Growth Equity Investment

New funds to accelerate company growth and innovation in digital marketing for the automotive industry. SpinCar, the global leader in digital automo…

Improve Customer Experience with a Smoother, Simpler F&I Process

Improve Customer Experience with a Smoother, Simpler F&I Process

We're excited to have Jason Barrie the Vice President and General Manager of Dealertrack F&I speak at the upcoming DrivingSales Executive Summit th…

Contact At Once! Offers Apple Business Chat to Meet Customers Where They Are

Contact At Once! Offers Apple Business Chat to Meet Customers Where They Are

ATLANTA, October 2, 2018 — Contact At Once!, the automotive division of LivePerson, Inc. (NASDAQ: LPSN) today announced its customers are now able to…

How Are You Building Your Brand?

How Are You Building Your Brand?

Erika Simms, Vice President of Dealer Authority, discusses the importance of building your brand and some tips on on where to start. How are you bui…

LOTLINX WELCOMES MARKETING ANALYTICS EXPERT, AUTO INDUSTRY VETERAN TO LEADERSHIP TEAM

LOTLINX WELCOMES MARKETING ANALYTICS EXPERT, AUTO INDUSTRY VETERAN TO LEADERSHIP TEAM

Thomas Gage joins LotLinx team to spearhead company’s push to help auto dealerships use advertising strategies powered by artificial intelligence to …

How to Generate Your Own Leads

How to Generate Your Own Leads

This is a guest post by Sean Stapleton, CEO & Co-Founder of Dealer Teamwork.   Sean will be speaking with Firas Makhlouf from Driver&…

Sleepers: How to Maximize the Hidden Value of your Database

Sleepers: How to Maximize the Hidden Value of your Database

This is a guest blog by Jon Petron, Vice President of Advanced Services for Outsell.   Jon and Paul Schnell, the Digital marketing Director at…

Client Command® Announces Issuance of U.S. Patent for Marketing Technology Platform

Client Command® Announces Issuance of U.S. Patent for Marketing Technology Platform

Cumming, GA (September 19, 2018) – Client Command ®, an automotive marketing technology company focused on engaging Active Shoppers™, today…

PODIUM NAMED TO FORBES 2018 CLOUD 100

PODIUM NAMED TO FORBES 2018 CLOUD 100

LEHI, UTAH - September 13, 2018​ – Podium, the leading customer communication platform for local businesses, has been named to the Forbes 2018 Clou…

Are You Optimizing Your Money Pages?

Are You Optimizing Your Money Pages?

    We recently sat down with Chris Smith from Curaytor, and the conversation turned to the buyer behaviors that identify purchase inte…

Fe-Fi-Fo-Fum, I Smell the Future of Customer Experience

Fe-Fi-Fo-Fum, I Smell the Future of Customer Experience

This is a guest blog by Carla Fitzgerald, Chief Marketing Officer of Spireon. Carla is speaking at DSES in a breakout titled, Next Generation Automotive…

Spireon Announces New Kahu Enhancements Designed for Auto Dealer Groups

Spireon Announces New Kahu Enhancements Designed for Auto Dealer Groups

Latest Features Help Multi-Store Dealers Improve Inventory Management, Facilitate Trades and Increase Visibility to On-Lot and Off-Lot Activity IRVINE, …

How to Validate Your Trade Number

How to Validate Your Trade Number

"How do I validate my trade number?" is a question we often hear.  If you factor in how many deals have trades and how many customers ha…

The Clock is Ticking

The Clock is Ticking

This is a guest blog by Mark Tewart, President of Tewart Enterprises. Mark is speaking at DSES in a breakout titled, Eliminating Time Vampires that Kill…

Creating an Effective Phone Script

Creating an Effective Phone Script

We take a look at the key components of any effective phone script. It doesn't matter if its a BDC phone script or a Service Advisor phone script. …

This Year's Great Distraction - Marketing Attribution

This Year's Great Distraction - Marketing Attribution

This is a guest blog by Brent Wees, Director of First Impressions for Nextup.  Brent is tag-teaming a breakout with Joe Webb at the Drivi…

The "Big Five" Needs Analysis Questions

The "Big Five" Needs Analysis Questions

  Needs analysis questions are a key part of the sales process. What are the questions that make up a successful needs analysis so you can set …

DrivingSales Executive Summit: Thinking Differently

DrivingSales Executive Summit: Thinking Differently

This is a guest blog by Candy Lucey, Senior Director of Marketing Cox Automotive, Dealertrack and Xtime.   Jason Barrie from Dealertrack and J…

We Sit Down With Darren Shaw

We Sit Down With Darren Shaw

    DSES 2018 Keynoter Darren Shaw discusses the opportunities for dealers with Local SEO.  …

Finding the right mix between disruption and stability

Finding the right mix between disruption and stability

I've read multiple posts on DrivingSales about the differences between leadership and management.  A good leader possesses both, and the role in w…

Important vs. Urgent

Important vs. Urgent

I was thinking this morning about the difference between important and urgent.  Dealership life is hectic, and there is never enough time in a day for…

Spireon’s NSpire IoT Platform Wins New Product of the Year  in 2018 American Business Awards®

Spireon’s NSpire IoT Platform Wins New Product of the Year  in 2018 American Business Awards®

Recognized for innovation and service, the vehicle intelligence company receives third Stevie® Award in 12 months  IRVINE, Calif., Ma…

 Costco Auto Program Announces Nationwide Special Offer with Volvo 

 Costco Auto Program Announces Nationwide Special Offer with Volvo 

2018 Volvo XC60 becomes eligible for Volvo Employee Pricing for the first time during offer  SAN DIEGO, May 4, 2018 –The Volvo Special Offer,…

Podium Releases Webchat, Allows Local Businesses to Engage Customers Online Via Text

Podium Releases Webchat, Allows Local Businesses to Engage Customers Online Via Text

Local businesses can now interact more meaningfully with customers through text, converting online interactions into in-person visits more easily  …

Adding A.I. to Agent Effectiveness Leads Ontario Start-Up to Major Deal with Royal LePage

Adding A.I. to Agent Effectiveness Leads Ontario Start-Up to Major Deal with Royal LePage

Innovation from Lead Assign driving more effective sales process for major organizations in North America and Europe Toronto, April 25, 2018: …

3 Important Factors of Online Retailing

3 Important Factors of Online Retailing

I’m just finalizing the working sessions for President’s Club, and one of the sessions I’m moderating is Online Retailing.  I’…

CARFAX DATABASE HITS 20 BILLION RECORDS

CARFAX DATABASE HITS 20 BILLION RECORDS

CENTREVILLE, Va. (April 24, 2018) – The Carfax database, believed to be the largest vehicle history database in the world, has surpassed twenty …

1-2-1 Mobile Joins CDK Global Partner Program 

1-2-1 Mobile Joins CDK Global Partner Program 

PRINCETON, NEW JERSEY – April 23, 2018 – 1-2-1 Mobile, a revolutionary marketing activation platform, today announced that it has become a…

Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors

Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors

Established technology advisor and early LotLinx investor brings years of AI and data-driven experience to the company  CHICAGO, April 24, 201…

Automotive Industry Ranks Second in MBLM’s Brand Intimacy 2018 Report

Automotive Industry Ranks Second in MBLM’s Brand Intimacy 2018 Report

BMW Tops Industry Followed By Jeep® Brand and Toyota NEW YORK — March 29, 2018 — The automotive industry ranked second out of …

Spireon Strengthens Customer Commitment with New Senior Executive Appointment

Spireon Strengthens Customer Commitment with New Senior Executive Appointment

Rashid Ismail joins vehicle intelligence executive team to enhance customer success IRVINE, Calif., March 28, 2018 — Spireon, the vehicl…

The Health Of Automotive Retail: 2 Important Trends That Will Challenge The Industry

The Health Of Automotive Retail: 2 Important Trends That Will Challenge The Industry

In a Modern Dealership article from November 2017, David Mondragon wrote that the automotive industry was preparing for a big change that would bring far-r…

Separate the Work: Getting Results from Training

Separate the Work: Getting Results from Training

In the 2016 DrivingSales Executive Summit, John Boudreau introduced a concept called "separate the work".  He defines this as identifying th…

Jim Hetzler Hand Painting the UpdatePromise360 Motorcycle at the 2016 SEMA Show

Jim Hetzler Hand Painting the UpdatePromise360 Motorcycle at the 2016 SEMA Show

Chino, CA (October 31, 2016) – Award winning artist Jim Hetzler will be performing live hand painting on the UpdatePromise360 Motorcycle at UpdatePro…

UpdatePromise360 to Launch UpdatePromisePay at 2016 SEMA

UpdatePromise360 to Launch UpdatePromisePay at 2016 SEMA

Chino, CA (November 1st, 2016) – UpdatePromise360 launches UpdatePromisePay at the 2016 SEMA Show in Las Vegas. Modernizing the automotive industry, …

Emotional Labor: Why Your Dealership Should Recognize Its Impact

Emotional Labor: Why Your Dealership Should Recognize Its Impact

I've always called it passion. Its the way a salesperson interacts with a guest and not what they say. Its transferring their enthusiasm to …

One constant in this business is the poor communications between the manufacturer and the dealer.  My background was somewhat limited to Ford, Mazda…

I just read a post on TechCrunch on the latest Fiesta experiment in social media.  Its called American Journey 2.0 and its pretty ambitious.  Y…

It's Not What You Say

It's Not What You Say

I have been rereading The Tipping Point, a very interesting book that discusses why something goes viral (which has nothing to do with this post.) …

I want to speculate for a moment, and I want you to know that I have zero knowledge of franchise agreements.  This is just an exercise in &quot…

Social Media And The Buying Cycle

Social Media And The Buying Cycle

I started in the car business in the late 90's. The majority of our traffic came from the lot or the phone. The follow up cycle was pretty short. We were t…

A recent blog post from Seth Godin echoes what I've been thinking about lately.  Here is my thought for the day: "People don't care what you want.  They …

I just heard a quote from the Mike Singletary press conference yesterday and I thought it applied to the auto industry right now.  If you want to read the…

I just read this blog post from Seth Godin, and immediately my thoughts turned to selling cars. Seth is basically stating that too much emphasis is placed …

I wanted to take a minute and give you my philosophy on split deals. I do this because I think it represents an overall management philosophy that others …

Imagine that you are a mechanic. In order to do your job correctly you would need to purchase specific tools. These tools are designed to help you effect…

My apologies. I know my posts are Sales 101. You probably aren’t going to receive that gem of knowledge that will transform you or your staff into Supe…

Have you ever said or been told to “get control of your guest”? You usually hear this when there is a problem with the deal. But think about this for…

Look at the sales process you have in your store. If you were asked to rank the steps in order of importance what would be at the top of the list? Now, i…

If you want to lose weight you have to step on the scale. Common sense, right? I have worked in dealerships that believe in this and some that don't. …

Quick. Name this product: "Set it and forget it!" I think we can learn a lot about sales from infomercials. But first, look at what they are up agains…

When I was managing salespeople in a dealership there was always a fair amount of emphasis on follow up. As we got better at tracking this part of the sal…

All of the guests that visit your dealership looking for a vehicle have something in common. Each one has a problem. Their vehicle is either too small …

I just finished a book titled, The Progress Paradox by Gregg Easterbrook. Mr. Easterbrook writes that we as a society have never had it better in terms of…

A great exercise for a sales meeting is to look at the differences between order takers and salespeople. When I think “order taker” I think fast foo…

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