Bart Wilson

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Bart Wilson

DrivingSales

Jul 7, 2021

Carketa, Inc. Joins CDK Global Partner Program

PLEASANT GROVE, Utah, July 12, 2021 /PRNewswire/ -- Carketa, a dealership solutions software company, today announced that it has become a participant in the CDK Global Partner Program. As a member of one of the largest third-party partner programs in the industry, Carketa is now part of a marketplace of applications and integration that CDK Global, Inc. (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, developed to help automotive dealers succeed.

"We are excited to be partnering with CDK helping dealerships streamline their process to sell more cars, in less time, for more money." said Brady Thurgood, Carketa CEO.  Customers turn their inventory quicker, increase gross profit and compete above the new wave of online dealers. For more information on Carketa's vehicle condition reports and available integrations, see Carketa.com.

"We're very pleased to introduce Carketa as the newest member of the CDK Global Partner Program," said Howard Gardner, vice president and general manager, CDK Data Services. "Carketa is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications."

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. The Carketa integrations push your inventory through a streamlined system that pushes your vehicles to the frontline of your sales lot faster than ever before. 

About the CDK Global Partner Program
The CDK Partner Program now numbers more than 430 partner companies and 600 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, visit cdkglobal.com/us/partners-list.

About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair, and maintenance of vehicles. Visit cdkglobal.com.

About Carketa
Founded in 2019, Carketa has quickly become the top trusted source for reconditioning and
current condition reports in the automotive industry. Within the fast-paced industry, dealerships face struggles in automation, communication, profit generation, and breaking into the digital space. Carketa creates software to overcome all of these issues with an emphasis on enhancing a dealership's internal team processes and customer experience, Carketa helps dealers increase vehicle sales, gross profit and decrease time to market. Get more information at getcarketa.com.

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DrivingSales

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Bart Wilson

DrivingSales

Jun 6, 2021

Automotive Tech Leader CDK Global Acquires Digital Retail Platform Roadster

Digital Sales Platform Integration to Equip Dealers with Amazon-like Experience for New and Used Vehicles

HOFFMAN ESTATES, Ill., – June 2, 2021 – CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, today completed the acquisition of Palo Alto, Calif.-based Roadster, Inc. (“Roadster”), a digital sales platform that modernizes the way consumers buy vehicles and the process in which dealers sell them. The integration of Roadster assets and capabilities positions CDK to bring the first fully integrated, end-to-end retail solution to the automotive market and deliver on the promise of Modern Retailing.

The solution will help franchise automotive dealers compete with—and exceed the capabilities of—digital-first used vehicle marketplaces that have expanded rapidly in the past year. It will enable dealers to sell new and used vehicles completely online, while also giving consumers the option to begin and end the vehicle-buying process anywhere they choose—online or in-store.

“Consumers have shown they are increasingly more willing to purchase big ticket items online, and this trend has quickly accelerated during the pandemic,” said Brian Krzanich, president and chief executive officer, CDK Global. “To meet their expectations, the automotive industry requires integrations of the right technology, data and infrastructure to better connect its online and in-store experiences. Roadster’s consumer-focused approach and innovative technology will significantly contribute to our Modern Retailing efforts to create a seamless omnichannel vehicle-buying process that puts dealers at the heart of the relationship.”

For more than 40 years, CDK has helped dealers and OEMs run their businesses more efficiently, drive profitability and create differentiated experiences that keep customers for life.

In recent years, CDK has strategically focused on delivering solutions that remove friction from the vehicle-buying experience. Specifically, CDK digitized critical pieces of the sales process with products such as Connected StoreElead CRMDigital Contracting and eSign.

Roadster will create an increased market opportunity for CDK with new OEM partnership potential and expanded offerings to all dealers. It will also leverage open integrations built on the Fortellis platform and provide a bridge to dealer back-end systems—regardless of dealer management system (DMS) or customer relationship management (CRM) provider.

“We’re proud of the work we’ve done at Roadster over the last eight years to modernize the car-buying experience and reduce the time it takes to purchase a vehicle,” said Andy Moss, founder and CEO, Roadster. “Automotive retailing is extremely complex, and the best way to create a truly frictionless, end-to-end buying experience is to fully integrate our technology with the back-end systems that power dealership sales, finance and operations, regardless of provider.”

About CDK Global, Inc.
CDK Global (NASDAQ:CDK) is a leading provider of integrated data and technology solutions to the automotive, heavy truck, recreation and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 15,000 retail locations in North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com

About Roadster
Roadster provides consumer-driven Commerce Solutions for today’s modern dealership. With Roadster's proprietary technology platform, dealerships can provide hassle-free car buying in-store, online or on the go. Roadster dramatically improves dealership customer satisfaction scores, while significantly reducing sales costs. From inventory merchandising, to financing/leasing, incentives, trade-ins, service plans and accessories-- Roadster delivers near penny perfect deals in a beautifully designed interface that customers and employees will love. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.

Safe Harbor for Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, including: statements regarding the company’s ability to achieve the intended benefits of the transaction; the Company’s business outlook; other plans; objectives; forecasts; goals; beliefs; business strategies; future events; business conditions; results of operations; financial position and business outlook and trends; and other information, may be forward-looking statements. Words such as "might," "will," "may," "could," "should," "estimates," "expects," "continues," "contemplates," "anticipates," "projects," "plans," "potential," "predicts," "intends," "believes," "forecasts," "future," "assumes," and variations of such words or similar expressions are intended to identify forward-looking statements. These statements are based on management's expectations and assumptions and are subject to risks and uncertainties that may cause actual results to differ materially from those expressed, or implied by, these forward-looking statements.

Factors that could cause actual results to differ materially from those contemplated by the forward-looking statements include: the accuracy of the Company’s expectations regarding the potential impacts of the COVID-19 pandemic on the Company’s business; the Company’s success in obtaining, retaining and selling additional services to customers; the pricing of the Company’s products and services; overall market and economic conditions, including interest rate and foreign currency trends, and technology trends; adverse global economic conditions and credit markets and volatility in the countries in which we do business; auto sales and related industry changes; competitive conditions; changes in regulation; changes in technology, security breaches, interruptions, failures and other errors involving the Company’s systems; availability of skilled technical employees/labor/personnel; the impact of new acquisitions and divestitures; employment and wage levels; availability of capital for the payment of debt service obligations or dividends or the repurchase of shares; any changes to the Company’s credit ratings and the impact of such changes on financing costs, rates, terms, debt service obligations, access to capital market and working capital needs; the impact of the Company’s indebtedness, access to cash and financing, and ability to secure financing, or financing at attractive rates; the onset of or developments in litigation involving contract, intellectual property, competition, shareholder, and other matters, and governmental investigations; and the ability of the Company’s significant stockholders and their affiliates to significantly influence the Company’s decisions or cause it to incur significant costs.

There may be other factors that may cause the Company’s actual results, performance or achievements to differ materially from those expressed in, or implied by, the forward-looking statements. The Company gives no assurances that any of the events anticipated by the forward-looking statements will occur or, if any of them do, what impact they will have on its results of operations and financial condition. You should carefully read the factors described in the Company’s reports filed with the Securities and Exchange Commission ("SEC"), including those discussed under "Part I, Item 1A. Risk Factors" in its most recent Annual Report on Form 10-K and in its most recent Quarterly Reports on Form 10-Q for a description of certain risks that could, among other things, cause the Company’s actual results to differ from any forward-looking statements contained herein. The Company’s SEC filings can be found on the Company’s website at investors.cdkglobal.com and the SEC's website at www.sec.gov.

Media Contacts:
Tony Macrito
630.805.0782
Tony.Macrito@cdk.com

Investor Relations Contact:
Julie Schlueter
847.485.4643
Julie.Schlueter@cdk.com

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DrivingSales

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Bart Wilson

DrivingSales

May 5, 2021

HONK Introduces Scalable On-Demand Logistics Solution for Top Auto Retailers

Flexible vehicle transport solves complex logistics problems with transparent, trackable, one-click scheduling to meet the explosive demands of the new digital auto retail economy

 

LOS ANGELES, May 19, 2021 -- HONK, the tech leader in the towing and roadside space, today announced that their newest technology solution, On-Demand Vehicle Transports, is transforming the automotive industry with one-click, same-day or advance scheduling vehicle pick-ups and deliveries. HONK's new short-distance (less than 100 miles) transport solution is gaining tremendous momentum as more auto retailers change how they buy and sell cars to scale their businesses and meet the explosive demands of the new digital economy. Increasingly, consumer preference is for touchless and contactless vehicle transport options.

 

According to a 2019 McKinsey report, approximately 17 million new cars and 40 million used cars are sold in the US annually, and the industry is ripe for disruption. The authors of the report write: "Online providers are beginning to dilute traditional used-car dealers' positions and drive growth by empowering digitally savvy customers via three major capabilities: complete end-to-end purchasing capabilities (desired by 59 percent of buyers), extensive vehicle data and photos, along with effective search tools (desired by 64 percent of buyers), [and] unique delivery options (desired by 28 percent of online buyers)."

 

Transport logistics for moving millions of cars has proven to be complex, costly, and time consuming. HONK has developed a plug-and-play, scalable, digital vehicle transport solution delivering operational cost savings and business efficiencies to several large auto retailers, with about 75% less human intervention over the past six months while providing more control over the logistics process.

 

HONK's On-Demand Vehicle Transport Solution supports:

 

  • Scalable on-demand vehicle transport: Auto retailers need flexible and transparent transport logistics support to quickly pick up newly acquired car inventory.

  • Touchless vehicle delivery of newly purchased cars: This high-value customer touchpoint is treated as an extension of the auto retailer's brand promise when selling a vehicle.

  • Contactless service for pick-up & drop-off: Auto retailers can offer this as a value-added service for customers' vehicles that need routine maintenance and servicing.

  • Emergency roadside assistance coverage: A value-added service to build stronger brand loyalty and customer retention.

  • Collision repair facility logistics support: Schedule the transport of damaged vehicles to certified facilities and load-balance between locations to expedite cycle times.

 

"HONK provides auto retailers a completely digital integrated platform, eliminating valuable management time spent getting vehicles moved to and from a destination, so they can focus on sourcing and selling vehicles," said Rochelle Thielen, CRO at HONK. 

 

"Our clients simply click a button, and the vehicle just shows up where it needs to be. Their operations teams are no longer wasting time calling around, trying to track down, and figure out what was delivered or picked up from a multitude of other sources. Clients quickly access critical data about transports from HONK's real-time dashboard solving this time-consuming, logistical nightmare for top auto retailers." 

 

About HONK Technologies

HONK, a flexible on-demand mobility platform, helps top insurers, fleets, automotive OEMs and car retailers deliver modern, digital roadside customer experiences and meet scalable same-day vehicle transport demands. HONK's digital-first, modular approach is designed to optimize roadside assistance programs, auto claims processing, accident scene management, fleet maintenance, vehicle logistics and transport, so businesses can increase efficiencies through advanced digital tools, customizable integrations, and HONK's high-performing service provider network to build brand-defining retention and loyalty engines.

 

To learn more, visit HONK's Vehicle Transports webpage.

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DrivingSales

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Bart Wilson

DrivingSales

Mar 3, 2021

Manheim Investing Nearly $100 Million in 2021 to a More Connected Client Experience

Yearlong Rollout of Enhancements Will Further Align, Improve Processes Across Manheim’s Extensive Digital and Physical Network to Meet the Needs of Clients Wherever They Choose to Do Business 

 

ATLANTA, Ga. (Mar 11, 2021) – Similar to connecting the pieces of a puzzle, Manheim is investing nearly $100 million in 2021 to continue integrating its extensive network of digital and physical offerings, connecting them in such a way that they better align with the varied needs of its clients. A continuation of its auction redesign effort several years ago that introduced digital tools to create simpler dealer transactions and helped eliminate excessive paperwork, this year’s investment aims to connect all of Manheim’s auction processes for greater consistency and efficiencies, while positioning Manheim’s teams and services to work better for all client segments.

 

“Our continued focus on process improvements will further drive Manheim’s commitment to make it easier for our clients to do business with us,” said Grace Huang, president of Manheim. “While our investments in this area began prior to the pandemic, it’s been fulfilling to see the benefits they provide to enhancing our clients’ experience.”  

 

Among the initiatives already in place to create a more connected client experience in 2021 are: 

  • Vehicle Arbitration: Designed to help resolve vehicle purchase disputes, Manheim recognizes the importance of having consistent processes, policy interpretations and timely resolutions across its entire auction network. To deliver on this need, Manheim has invested in a more streamlined solution that combines enhanced technology and digital tools to keep team members connected to each other and to clients. Started prior to COVID-19 and fully implemented in 2020, it supports vehicles purchased at both physical locations and through digital channels.
  • Client Response Center (CRC): The frustration that comes with trying to find the right person to resolve an issue is universal. Investments in cloud technology are now making it possible for Manheim to route calls quickly and seamlessly to the right expert who can best resolve an issue, regardless of where it originated. As a result, the CRC team fielded 1.5 million calls in 2020 with a 95% answer rate of 35 seconds.  Not only does this process improvement save time for dealers, it also strengthens relationships and drives increased satisfaction. 
  • Virtual Block Specialists: Originally created to address the rise in offsite auction sales, this solution became critical during COVID-19.  When the CDC’s strict safety protocols disrupted Manheim’s long-standing tradition of live, in-person auctions, the company’s 76 locations nationwide switched to all-digital sales nearly overnight and its virtual block specialists went into high gear to continue serving clients. Today, this flexible and vital workforce is nearly 200 strong, supporting multiple Simulcast-only sales to keep clients connected and able to continue moving their businesses forward. 
  • Market Centers: Introduced in 2019 to collaboratively share resources and support functions across field locations, Manheim’s 24 Market Centers focus on providing maximum flexibility and efficiencies to deliver the services clients need to achieve their business goals. The results include a more seamless delivery of team member expertise, improved service consistency and greater time savings.

 

  • “Throughout this year, we’ll be introducing even more initiatives that will offer added value to our clients, regardless of how they choose to do business,” added Huang.

 

In addition, Manheim has further invested in its client experience through the recent acquisition of Fyusion, a computer vision company, expansion of its Lot Vision tracking system, land development growth at targeted auction sites and product enhancements such as its Digital Buyer Protection Program, Manheim Dashboard, Manheim Express Inspection Guarantee and more.   

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DrivingSales

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Bart Wilson

DrivingSales

Jan 1, 2021

Take a 2 Minute Survey. Get a $10 Amazon gift card!

We are looking to hear directly from dealers with this very short and easy-to-answer survey. Answer a few questions, which only takes about 90 seconds, and we’ll send you a $10 Amazon gift card.

 

Your feedback is important to us as we work to better understand the needs of dealership professionals today.

 

Take the survey now!

https://www.surveymonkey.com/r/ds-2021-trade-survey

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DrivingSales

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DrivingSales

Jan 1, 2021

How Reputation Management is About Creating Connections

 

In our latest video segment with Friendemic CEO Steve Pearson and President/CPO Jason Barber about creating connections with dealerships and customers. We chat about how your reputation can help you create these connections and what you can do to optimize these connection opportunities.

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DrivingSales

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DrivingSales

Dec 12, 2020

CVR Partners With ATC to Provide Seamless and Accurate Vehicle Titling and Registration Experience

ORANGE, Calif.--(BUSINESS WIRE)--Computerized Vehicle Registration (CVR), the national market leader in registration and titling solutions, today announced a new partnership with Automotive Titling Corporation (ATC), a Colorado-based company that provides out-of-state title and registration services to auto dealers throughout the United States. These two large brands in the electronic vehicle registration (EVR) space are combining forces to provide an enhanced and faster vehicle registration experience for car buyers in all 50 states.

“Our partnership with ATC will allow dealers nationwide to process in-state and out-of-state fees more accurately through on-demand fee quotes,” said Monique Buduan, senior director, CVR. “By automating fee quotes and documentation, we are creating a process that will enable car buyers to trust dealers to facilitate vehicle registration through an accurate, low-hassle experience.”

To further improve the experience, dealers will also have access to forms with auto-populated data tailored to each specific transaction, minimizing the risk of inaccurate documentation from the beginning.

“This partnership is the realization of a long-held vision to bring together the best EVR and Out-of-State (OoS) providers to create a seamless title process for our customers,” said Marcus Alley, vice president of strategic initiatives, ATC. “Title clerks will have the convenience of CVR’s EVR platform and expertise of ATC’s OoS solution to reduce unnecessary penalties for our customers.”

EVR integrations for CVR and ATC will be rolled out on a state-by-state basis with integrations for select states made available by early 2021. Currently, all CVR customers can leverage ATC services while integrations for their state are rolled out.

About CVR

CVR, a joint venture between CDK Global, Inc. (Nasdaq: CDK) and The Reynolds and Reynolds Company, provides automotive dealers and other key members of the vehicle lifecycle with fast, secure, certified electronic vehicle registration. CVR processes millions of vehicle transfers and DMV inquiries annually across 17 states that offer electronic vehicle registration. CVR currently offers state certified programs providing Electronic Registration, Vehicle Record Inquiry, and Electronic Lien and Title services. For more information, visit www.cvrconnect.com.

About ATC

ATC helps auto dealers streamline the process of completing sales of vehicles across state lines, alleviating the need to navigate different DMV protocols, fees and processes for all 50 states and every county throughout the U.S.

 

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DrivingSales

Nov 11, 2020

Manheim Announces Pilot Program for Running Cars Down Physical Lanes at Select Sites in November

Decision Supports Dealer Requests for Expanded Buying and Selling Options    

 

ATLANTA, Ga. (Nov. 5, 2020) – Following its successful implementation of Digital Block™ sales, Manheim has announced the launch of a pilot program for running cars down physical auction lanes beginning November 10 at Manheim Nashville, and followed by Manheim Daytona Beach on November 11. The decision came after the company became more confident with its phased-in, reopening approach and in response to client requests for more buying and selling options.

 

The restart of physical auction sales will look different for each location and comes with limitations intended to protect the health and safety of team members and clients. For instance, sales at both locations will use only designated lanes to support physical distancing and limit the number of sellers who can run vehicles. In addition, these in-lane physical sales will follow Manheim’s existing safety guidelines. Office access will remain closed and all dealers are required to wear face coverings, practice social distancing and adhere to state and local guidelines.

 

As this is a pilot program, Manheim will carefully monitor these first two sales before announcing plans for additional in-lane locations. Should further COVID-19-related developments impact plans for the pilot program, the company will adapt accordingly.

 

Dealers are also encouraged to continue using Manheim’s Remote Seller tool and other digital channels to conduct business. After operating digital-only sales for more than eight months, Manheim has seen buyers becoming increasingly more comfortable with this option, with 87 percent of all purchases coming from digital buyers. However, while clients have indicated that digital has become a highly efficient way of doing business, some still have a desire for more options to buy and sell cars.   

 

“In the same way that we phased in Digital Block sales, our approach with the pilot program will be careful and deliberate, while closely monitoring health and safety,” said Grace Huang, president of Manheim. “Thank you to our dealers for your support of our safety protocols throughout the pandemic, as it gave us confidence that together, we could safely return to running cars down lanes.”

 

Manheim Nashville was selected as the company’s first location to run vehicles in-lane, as it recently completed a nearly $14 million facility rebuild after sustaining significant damage due to a March tornado. The enhanced facility includes an expanded body shop with two state-of-the-art paint booths, two dedicated lanes to support enhanced vehicle imaging, Lot Vision and new LED lighting to enhance the work environment for technicians, while saving energy.

Since mid-March when COVID-19 disrupted the auto auction industry’s long-standing tradition of live, in-person sales, Manheim has been working continuously to give clients the access they need to keep their businesses moving forward. From pivoting to all-digital sales nearly overnight to adapting operations as restrictions eased, Manheim’s goal is to continue listening to clients, meeting their evolving needs, and delivering convenience and efficiency, regardless of how they choose to conduct business.

 

“After running vehicle auctions for more than 75 years, it’s become increasingly clear that the business model is changing,” added Huang. “And, as the industry leader, we look forward to driving this change to deliver a wholesale vehicle marketplace that works for everyone, keeping health and safety at the center of everything we do.”  

 

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DrivingSales

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DrivingSales

Oct 10, 2020

Manheim Logistics Enhances Client Experience on Central Dispatch

All new search experience on Central Dispatch helps busy carriers build more profitable loads and plan more efficient routes.

 

ATLANTA – October 29, 2020 – With demand for transport carriers at an all-time high and route efficiency critical to meeting shipper deadlines, Manheim Logistics is responding by enhancing Central Dispatch, the nation’s largest real-time auto transport marketplace, which connects shippers and carriers. Previously, carriers spent a lot of time searching for relevant vehicles to move. Now, Central Dispatch’s new search experience has been completely redesigned with carrier efficiency and ease in mind, so they can spend less time searching and more time delivering vehicles—which benefits both sides of the transaction.

 

“Helping our carriers connect more quickly with loads is the key to keep vehicles moving efficiently,” said Joe Kichler, vice president of Manheim Logistics. “The easier we can make it for carriers to quickly find and build loads along their routes, the faster shippers can get their vehicles to the right place.”

 

The new search experience on CentralDispatch.com gives carriers the flexibility to create several searches at once, with multiple pickup and drop-off locations in a single view. So instead of continuously refreshing numerous browser tabs with different search criteria, they can now see the relevant results all on one page. Real-time filtering and sorting make the process go even faster, leaving more time to respond to shippers’ listings—and most importantly—deliver vehicles.

 

Carriers can also now view their searches on Google Maps™ mapping service, which will help them create highly efficient routes. Saved searches and paid notifications, a carryover from the previous search experience, help speed up the process even more. The new Central Dispatch search works smoothly across any device and web platform, so carriers can work more efficiently from anywhere—especially on mobile.

 

All these enhancements equate to carriers building more profitable—and more efficient—loads, which means that shippers get their vehicles either to their lots or to an auction even faster. And in a time when high volumes at auctions have combined with a shortage of carriers due to the pandemic, this new functionality couldn’t have come at a better time.

 

Central Dispatch is a self-managed transportation solution that matches dealers shipping vehicles with a nationwide network of professional auto carriers for inbound and outbound transportation. For more information about Central Dispatch, visit CentralDispatch.com.

 

 

About Manheim

Manheim®, the nation’s leading provider of end-to-end wholesale vehicle solutions, is celebrating 75 years as an industry innovator, driving success for clients, the company, its team members and the industry. The dream of five men who auctioned off a handful of cars in 1945 from a single-lane location in Manheim, Pennsylvania launched a company that today offers 7 million used vehicles annually and facilitates transactions representing nearly $67 billion in value with the grit and determination of our team members. Through its physical, mobile and digital sales network, Manheim offers services for decisioning, buying and selling, floor planning, logistics, assurance and reconditioning. Operating the largest vehicle wholesale marketplace, Manheim provides clients with more efficient ways to connect and transact business how and when they want. Headquartered in Atlanta, Manheim is a Cox Automotive™ brand. For more information, visit http://press.manheim.com

 

Google Maps is a trademark of Google LLC

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Oct 10, 2020

Manheim Expands Its Mobile Auction Network

Local Inventory, Convenient Access Provide Another Way for Clients to Source Vehicles

 

  •  - New mobile auction locations added in Novi, Michigan and Rochester, New York
  •  - Manheim Rochester is the region’s first mobile auction location; grand opening sale is Oct. 14 
  •  - Mobile auction network hosts 45 sales per month, with dealers averaging a 63% sales efficiency rate based on Manheim data

 

ATLANTA, Ga. (Oct 13, 2020) — Meeting dealers where they are, creating local partnerships and providing technology to power auction sales are the driving forces behind Manheim’s mobile auction growth. With dealer and commercial consignors seeking more access to remarketing options, Manheim is expanding its mobile auction network to new cities in the Northeast and Midwest. Currently, Manheim conducts more than 45 mobile auction sales each month, including 27 recurring and 18 event sales. 

The Manchester Rochester location (previously Central Auto Auction), in partnership with Bob Johnson Automotive Group, represents the first-ever physical presence for Manheim and clients in the region. The sale, powered by Manheim technology and staffing, will be the largest Manheim mobile auction in the area. The Novi, Michigan sale was added in August and is hosted by Manheim Detroit.

“We created mobile auction sales over a decade ago to offer dealers local access to inventory, and they continue to play an important role today, especially with the industry’s tight supplies,” said Tim Janego, Manheim regional vice president. “We’re excited about growing sales, with Manheim Rochester being our largest dealer offering in the East.”  

Manheim’s mobile auctions are offered to clients in three ways through:  

  • 20+ locally branded facilities nationwide via Digital Block™ sales. These sales can start with one anchor partner and expand to multiple consignors, such as Manheim Iowa that opened in 2018.
  • Dedicated units (trailers and buses) outfitted to conduct sales in-person and via Simulcast 
  • Event sales, that can be held at different venues based on consignor preference. Sellers provide the vehicles and location, with the ideal mobile auction candidate having at least 100 vehicles for sale each month. In addition to delivering a targeted buyer base, these sales also enable consignors to reduce transportation and travel costs.

All of these options include an auctioneer and support staff, along with the services dealers rely upon, such as financing, condition reports and assurance solutions.  Due to the ongoing coronavirus pandemic, all sales require dealers to wear face coverings, practice social distancing and follow CDC guidelines.

Not only does Manheim bring the technology and expertise to host an auction anywhere, anytime; it also uses targeted marketing to deliver an average of 1.25 online and in-person buyers per car run in each sale.

“Manheim’s mobile auction has been great for our wholesale business,” said Tyler Steinman, vice president and general manager, Foothills Toyota in Burlington, Washington. “We have lower costs, higher grosses and spend less time moving units, giving us more productivity time.”

“We have been very happy with our mobile sale and designed it so that our dealerships can bond together and have a unified remarketing response with our trades and aged units,” said Chad Leavitt, CAO, Findlay Automotive Group. “Prior to this sale, our stores were selling in various lanes and auctions, and our buyers had to work hard to find all of our inventory. I worked with Manheim and Cox Automotive to design this sale specifically to meet our needs while keeping in mind the needs of our buyers and their experience.” 

For a complete list of Manheim’s mobile auctions, click here.

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DrivingSales

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