Thomas Gage joins LotLinx team to spearhead company’s push to help auto dealerships use advertising strategies powered by artificial intelligence to achieve sales objectives.
CHICAGO – September 25, 2018 – LotLinx, the automotive industry’s No. 1 artificial intelligence (AI) company, announced today it has hired former Cox Automotive strategist and noted marketing analytics expert and author Thomas Gage as its new Chief Strategy Officer. In this role, he will apply quantitative data gathered by LotLinx’s AI technology to dealerships’ sales objectives to identify the best approach to their advertising campaigns and marketing spend. His primary objective will be to help dealers identify where and how to market their inventory to achieve the best results.
Gage has been recognized as a visionary in automotive retail during his 17-year career with Cox Automotive. He was a thought leader in positioning the AutoTrader brand to accelerate its growth through innovative analytics and audience tracking. He later supported the company through multiple acquisitions. He is a regular speaker at industry conferences and co-authored the book, “Who Sold It?” with Brian Pasch, which focuses on marketing attribution. They are now collaborating on their new book, “Frictionless” which focuses on Digital Retailing.
As he begins his work at LotLinx, Gage will assist dealerships in implementing the LotLinx platform to meet sales and marketing goals. With a track record of accelerating corporate growth, and extensive knowledge of product, analytics, strategy and acquisitions, he will work with LotLinx’s team of experts to create even more powerful products to improve the efficiencies of dealerships by incorporating AI.
“There is a significant opportunity to apply the LotLinx technology to marketing challenges in a way auto dealership managers and salespeople understand,” said Gage. “We are really speaking their language, and making it easier for them to meet their business goals, simply by incorporating AI and marketing automation. No one else in the industry is as laser-focused on meeting the objectives of dealers as LotLinx. Marketing has become overly complex, but now we can greatly simplify things for our clients by putting more decision making into our products.
“LotLinx is absolutely unique in this industry and Tom was one of the first people to truly recognize what that means for dealers,” said LotLinx Vice Chairman Mark Boyd. ”Having him on board in this strategic position is going to be monumental in helping communicate the astounding changes our AI is introducing to the marketplace. He knows what dealers care about. He speaks their language. This is a big game-changer for us.”
This fall, LotLinx will attend several industry events, including Digital Dealer 25, DrivingSales Executive Summit, Autovate, Used Car Week, Kain Automotive, Automotive Analytics and Attribution Summit. Members of the company’s leadership team will be present at many of these conferences to discuss the company’s plans for upcoming initiatives to continue to help dealers optimize media spend.
LotLinx is the automotive industry’s No. 1 artificial intelligence (AI) company dedicated to empowering automotive dealers and agencies through its Vehicle Identification Number (VIN)-Specific™ digital marketing platform. Thousands of car dealerships across North America have successfully leveraged LotLinx’s approach to delivering purchase-ready shoppers to their websites. In the past five years, the company has grown more than 67,000 percent, earning it the No. 1 spot on Crain’s Chicago Business’ 2018 Fast 50 list, along with a spot on the Auto Remarketing Power 300 for 2018. LotLinx partners with many leading brands, including Audi, GM, FCA, Ford and Mazda for Cooperative Advertising programs that reimburse up to 100% of a dealer’s marketing spend. Founded in 2012, LotLinx now works with global technology leaders and serves many of the nation’s Top 100 Auto Groups. To learn more, visit www.lotlinx.com.