Dealers can add value to vehicles by showcasing repair items
CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers to highlight service upgrades completed in vehicle merchandising easily.
Dealerships using the MAX data platform, including MAX Digital Showroom and MAX Ad products are able to feature the work the dealership has done to get a used-car frontline ready. Repair items such as new wiper blades, oil changes, or new tires are displayed with simple icons in all vehicle ads.
“Online shoppers and your sales staff are able to see the full value put into the vehicle they are considering purchasing,” said MAX Digital Executive Vice President, Mike Cavanaugh. “These items show the attention to maintenance the dealership is providing, driving up the value of the vehicle and supporting fair and transparent pricing.”
The service completed area can be fully customized by account, including naming conventions for any dealership. MAX Digital allows the ability to preset standard service bundles or items to automatically display, as well as custom vehicle detail. A specific dollar value can also be associated to individual items or service bundles.
For more information visit maxdigital.com or contact your MAX Digital representative.
About MAX Digital
Founded in 2011, MAX Digital was born from a rich history of innovation and continues the pioneering spirit of FirstLook by delivering the professional tools needed to help dealerships thrive into the future. MAX Digital empowers thousands of dealerships to transform their retail processes to sell more cars more profitably through award-winning inventory management and people-friendly digital retail solutions. MAX Digital was named Dealers’ Choice top inventory management system for 2019 in Auto Dealer Today, for more information visit maxdigital.com.