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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Improving Service CX: Dealing with Additional Services

Improving Service CX: Dealing with Additional Services

In our month-long series on improving the customer experience in the service department, we now look at the second-most common issue identified by cust…

MDP 033 | NADA: National Automobile Dealers Association

MDP 033 | NADA: National Automobile Dealers Association

#nada #nadashow #nada2020 #corksoakers Join David & David talking about The National Automobile Dealers Association, The NADA Show 2020 plus The Cat…

MDP 034 | Facebook - Automotive Playbook for Dealers

MDP 034 | Facebook - Automotive Playbook for Dealers

Join David & David talking about the Road Trip to Las Vegas for NADA2020 and Facebook's Automotive Playbook for Dealers. Plus, Laughing Man Cof…

How to Improve the Sales to Service Handoff

How to Improve the Sales to Service Handoff

With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, n…

WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

  If there is a constant in dealerships today, it is that they need to acquire and retain high-quality employees. In this webinar, we will p…

Oli Gardner on the Importance of Clarity

 

 

2018 DSES keynote speaker Oli Gardner discussed the importance of clarity on your website. 

How can you make sure your website is organized clearly?  What are some tips you have to make sure a web visitor gets what they're looking for?

Chris K Leslie

His keynote was so good at DSES. I think we can all learn a lot from looking outside the automotive world. 

Bart Wilson

Chris,

Agreed.  I love his methodical approach to conversion.  He had a lot to say.  Have you been able to incorporate anything in your store?

Mark Rask

This was one of the best sessions at dses

Derrick Woolfson

Having a solid landing page is huge. A lot of "excuses" vendors will give for the *super* high bounce rate is "well it is a campaign, and there will be a lot of exits." Whereas, if the campaign is highly targeted, and has a landing page with relative, engaging content then the conversion should see an increase. But more often than not, when you click on "get the special now" you are directed to the home page, which means the customer has to click through the site to find what they are looking for. That will not get you good results. 

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