BW
DrivingSales
Nov 11, 2018
Oli Gardner on the Importance of Clarity
2018 DSES keynote speaker Oli Gardner discussed the importance of clarity on your website.
How can you make sure your website is organized clearly? What are some tips you have to make sure a web visitor gets what they're looking for?
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4 Comments
C L
Automotive Group
His keynote was so good at DSES. I think we can all learn a lot from looking outside the automotive world.
Bart Wilson
DrivingSales
Chris,
Agreed. I love his methodical approach to conversion. He had a lot to say. Have you been able to incorporate anything in your store?
Mark Rask
Kelley Buick Gmc
This was one of the best sessions at dses
Derrick Woolfson
Beltway Companies
Having a solid landing page is huge. A lot of "excuses" vendors will give for the *super* high bounce rate is "well it is a campaign, and there will be a lot of exits." Whereas, if the campaign is highly targeted, and has a landing page with relative, engaging content then the conversion should see an increase. But more often than not, when you click on "get the special now" you are directed to the home page, which means the customer has to click through the site to find what they are looking for. That will not get you good results.