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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

I am offering these reports for free so that I can get some good feedback. Tell me what state, city, or dealer you want to see and I can send you how …

How to Make (and send) VR Videos

How to Make (and send) VR Videos

After my "best idea" win at DSES (thank you again, Driving Sales!) I've got lots of messages about how to capture customers from coast to coa…

A Birthday You Do Not Want to Celebrate!

A Birthday You Do Not Want to Celebrate!

Birthdays are supposed to be a great time of the year, it's your birthday after all, no? But one Birthday you want to avoid is the vehicles on your dea…

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

Oli Gardner on the Importance of Clarity

 

 

2018 DSES keynote speaker Oli Gardner discussed the importance of clarity on your website. 

How can you make sure your website is organized clearly?  What are some tips you have to make sure a web visitor gets what they're looking for?

Chris K Leslie

His keynote was so good at DSES. I think we can all learn a lot from looking outside the automotive world. 

Bart Wilson

Chris,

Agreed.  I love his methodical approach to conversion.  He had a lot to say.  Have you been able to incorporate anything in your store?

Mark Rask

This was one of the best sessions at dses

Derrick Woolfson

Having a solid landing page is huge. A lot of "excuses" vendors will give for the *super* high bounce rate is "well it is a campaign, and there will be a lot of exits." Whereas, if the campaign is highly targeted, and has a landing page with relative, engaging content then the conversion should see an increase. But more often than not, when you click on "get the special now" you are directed to the home page, which means the customer has to click through the site to find what they are looking for. That will not get you good results. 

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