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From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Rock's Rants: Training (Lack Thereof)

Rock's Rants: Training (Lack Thereof)

Here's what I've noticed in dealerships: the problem isn't just a lack of training, it's the general lack of a thought process that any tra…

The Hidden Costs in Your CRM

The Hidden Costs in Your CRM

The CRM is arguably one of the most essential tools for the dealership other than the DMS. However, one thing to note and consider are all of the hidden fe…

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-…

Why Human Capital Management?

Why Human Capital Management?

“People don’t leave companies, they leave managers”  I love this quote by John Stemph, Ex-CEO of Wells Fargo. It does a great job…

6 Must-Have Tools for Automotive Sales & Marketing Success

6 Must-Have Tools for Automotive Sales & Marketing Success

For automotive sales and marketing success, there are six must-have solutions that every dealership should put to work. Think of them as the essential tool…

The Impact Time has on the Customer Experience

 

 

Michelle Denogean from Roadster discusses their research on time and customer satisfaction.  How have you found ways to reduce idle time in your sales process?

Kenneth Bittner

In the "old days" (back when I was a salesman) we utilized "system selling".  As a part of that system, we learned how to develop a commitment to buy (right now), get the offer in writing and get a "good faith" deposit.  The ONLY TIME we left the customer was when we took their offer and deposit to the sales desk.  Before we left them, we handed them our dealership "Why Buy Here" book with instructions to read the first several pages.  This gave them something (positive) to do while we were gone.  We were immediately sent back to our customer.  When we felt the stage was set (to present our first offer we picked up the phone and called the sales desk for figures and instructions.  We conducted our "drop, drop, split" like that...never leaving the customer alone.  The floor manager (closer) was always "hawking" the showroom floor and if we couldn't close it, in he came.

I know...I know..."old school".  But...it sold me a lot of cars and made me a lot of $$$.

The less you leave your customer alone, the better off you are.

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