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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

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Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

I am offering these reports for free so that I can get some good feedback. Tell me what state, city, or dealer you want to see and I can send you how …

How to Make (and send) VR Videos

How to Make (and send) VR Videos

After my "best idea" win at DSES (thank you again, Driving Sales!) I've got lots of messages about how to capture customers from coast to coa…

A Birthday You Do Not Want to Celebrate!

A Birthday You Do Not Want to Celebrate!

Birthdays are supposed to be a great time of the year, it's your birthday after all, no? But one Birthday you want to avoid is the vehicles on your dea…

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

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The Impact Time has on the Customer Experience

 

 

Michelle Denogean from Roadster discusses their research on time and customer satisfaction.  How have you found ways to reduce idle time in your sales process?

Kenneth Bittner

In the "old days" (back when I was a salesman) we utilized "system selling".  As a part of that system, we learned how to develop a commitment to buy (right now), get the offer in writing and get a "good faith" deposit.  The ONLY TIME we left the customer was when we took their offer and deposit to the sales desk.  Before we left them, we handed them our dealership "Why Buy Here" book with instructions to read the first several pages.  This gave them something (positive) to do while we were gone.  We were immediately sent back to our customer.  When we felt the stage was set (to present our first offer we picked up the phone and called the sales desk for figures and instructions.  We conducted our "drop, drop, split" like that...never leaving the customer alone.  The floor manager (closer) was always "hawking" the showroom floor and if we couldn't close it, in he came.

I know...I know..."old school".  But...it sold me a lot of cars and made me a lot of $$$.

The less you leave your customer alone, the better off you are.

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