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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

How efficient is your sales process?

How efficient is your sales process?

Dealerships today operate in an environment where the consumer experience is a driving factor in dealership selection.  Ecommerce and other third-part…

Core Sales Skills Part 1: Show Empathy

Core Sales Skills Part 1: Show Empathy

  According to the DrivingSales Consumer Experience Study being empathetic is the number one factor that customers look for in a sales cons…

WEBINAR RECORDING - What Matters to Millennials in 2019

WEBINAR RECORDING - What Matters to Millennials in 2019

  For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelm…

Google Ads Conversion Tools

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads. …

Why So Many Options If You Don't Pay Attention to The Source?

Why So Many Options If You Don't Pay Attention to The Source?

Is there a lot of thought that goes into deciding which call to actions to offer on the VDP’s? Or is it a constant free for all, or worse an aftertho…

The Impact Time has on the Customer Experience

 

 

Michelle Denogean from Roadster discusses their research on time and customer satisfaction.  How have you found ways to reduce idle time in your sales process?

Kenneth Bittner

In the "old days" (back when I was a salesman) we utilized "system selling".  As a part of that system, we learned how to develop a commitment to buy (right now), get the offer in writing and get a "good faith" deposit.  The ONLY TIME we left the customer was when we took their offer and deposit to the sales desk.  Before we left them, we handed them our dealership "Why Buy Here" book with instructions to read the first several pages.  This gave them something (positive) to do while we were gone.  We were immediately sent back to our customer.  When we felt the stage was set (to present our first offer we picked up the phone and called the sales desk for figures and instructions.  We conducted our "drop, drop, split" like that...never leaving the customer alone.  The floor manager (closer) was always "hawking" the showroom floor and if we couldn't close it, in he came.

I know...I know..."old school".  But...it sold me a lot of cars and made me a lot of $$$.

The less you leave your customer alone, the better off you are.

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