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Bart Wilson

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TrueCar Teams Up with Audi to Provide Military Preferred Pricing and Exclusive Incentives

SANTA MONICA, Calif., Sept. 29, 2020 (GLOBE NEWSWIRE) -- TrueCar, Inc. (NASDAQ: TRUE), has teamed up with luxury automaker Audi to provide preferred pricing and exclusive incentives to verified TrueCar Military car shoppers on new Audi cars and SUVs.

The TrueCar Military Auto Member Offer is available from now until January 4, 2021 through TrueCar Military. Verified TrueCar Military members can receive a $750 - $1,000 additional incentive (bonus cash) on select new 2020 & 2021 models. This offer is valid at any Audi dealership nationwide.

“TrueCar’s private targeted incentive program is an efficient and brand positive way for automakers to reach specific audience segments with a targeted value proposition. We’re very excited to partner with Audi to offer special pricing and exclusive incentives to U.S. military members and their families through TrueCar Military,” said Valeri Tompkins, Senior Vice President at TrueCar. “This a great way for the U.S. military audience to discover the Audi brand while taking advantage of special prices across their premium lineup and enrich our current TrueCar Military benefits to deliver further added value.”

To activate this offer, an Audi 8-digit alpha-numeric authorization number is needed that must be generated by the eligible shopper for purchase under the eligible shopper's name. The authorization number is not transferrable. Only one (1) VIN per Audi authorization number. * Shoppers will need to bring a physical copy of the Offer Form and a Driver’s License to redeem this offer at an Audi dealership. **

“Audi USA is proud to support our U.S. military by offering preferred pricing and exclusive offers via the TrueCar Military program. Whether it is their first time in an Audi or if they are already part of the Audi family, we are thrilled to make this offer available to U.S. military members and their families,” said Thiemo Rusch, Senior Vice President, Audi of America.

TrueCar launched TrueCar Military in May as a dedicated vehicle purchase program that provides exclusive Military incentives and exclusive benefits, on top of TrueCar’s existing benefits, to those who have served our country’s armed forces and their families.

TrueCar Military is available to all validated U.S. active duty service members, veterans and their families. Current TrueCar Military benefits include:

  • Up to $4,000 in Military Incentives on Select Makes and Models

  • Dealer Discounts on New and Used Vehicles

  • Up to $4,000 Worth of Benefits for Repair and Auto Deductible Reimbursement

  • Dedicated Military Customer Service Hotline

  • Receive a limited time offer $200 Sam’s Club Gift Card through October 13, 2020

For more information on TrueCar Military, please visit:

* *This offer can be used with financing/lenders outside of Audi Financial Services (AFS) and AFS Special/Standard rates.  The program is not compatible with Dealer Employee Purchase Program, Audi Live Prospect Offer, any Corporate Sales Program or Employee Benefits Selector Program.  See dealer for details.

** Name on the Offer Form must match name on driver’s license.

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