About

“Hands On”, that is the best way to describe the experience of Ben Misra. For more than 35 years, Ben has been entrenched in the automotive retail industry. His extensive experience stems from various roles held with finance companies as well as franchise and independent dealerships including some buy here pay here operations. He has worked with several start-up finance companies and assisted in developing buying processes while also mitigating risk for companies such as GE Capital, Key Finance, Allstate, Northern Trust Bank and others. He has designed and developed business process models for buy here pay here , independent and franchised dealerships and has a strong working knowledge of SEO, SEM and analytics as they pertain to customer engagement and buying cycles. He has underwriting, credit ,collections and scorecard proficiency and has "desked" over 54,000 deals over 22 years.