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Bill Wittenmyer

Bill Wittenmyer Partner

Bill Wittenmyer Blog Posts

Don't Discredit Millennial Car Shoppers

Don't Discredit Millennial Car Shoppers

At 76 million strong, millennial consumers cannot be ignored even if their buying power is softer compared to their parents, especially when it comes to au…

“I Am Loyal to My Dealership For The Great Coffee.” Said No Customer Ever.

“I Am Loyal to My Dealership For The Great Coffee.” Said No Customer Ever.

  In the past several months, I have examined and highlighted the important phases of the journey that customers travel; their shopping patterns, their…

“Honey, Get the Camping Gear – We’re Going to the Dealership!”

“Honey, Get the Camping Gear – We’re Going to the Dealership!”

I recently read an article published on Edmunds.com that stated in 2012 the average time it took to complete the automotive purchase process was 4.3 hour…

The Inflatable Gorilla? Really?

The Inflatable Gorilla? Really?

Delivering a better customer experience is not difficult!  We all know that today’s automotive consumer is educated and tech-savvy and that they are in …

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