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From: Jared Hamilton
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Bill Wittenmyer

Bill Wittenmyer VP Sales, Layered Apps & Competitive Accounts

Exclusive Blog Posts

What if Vendors Paid their Employees on the Campaigns Success?

What if Vendors Paid their Employees on the Campaigns Success?

You can easily run through your PPC budget before lunch if it is not optimized. There are also several critical facets of what makes a PPC campaign success…

Texting Is Now the Top Preference for Service Customers

Texting Is Now the Top Preference for Service Customers

Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends a…

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

Knowledge is Power, so Track Important Service Stats

Knowledge is Power, so Track Important Service Stats

J.D. Power and TrueCar have struck a deal for the sale of ALG, so it’s headed to a new home. Absorbing a company for $135 million that does much …

Do you suffer from Conversational Narcissism?

Do you suffer from Conversational Narcissism?

I know the title sounds like an ad for a clinical trial, but what I’m referring to is a problem that runs rampant in dealerships. If not checked, it …

Witt's Wise Words - Video Sells [VIDEO]

ELEAD1ONE’s Bill Wittenmyer shares insight on how to take your service sales to the next level by using video to connect with customers, build trust and sell more repair recommendations.

Brooke Furniss

I am a huge advocate of this and have been preaching this for years. Not only do videos give you credibility, but it gives the consumer the ability to compare what "Good" vs "Worn/Bad" brake pads (or whatever items) look like. Seeing is believing. This helps immensely and puts the consumer at ease, making the process seamless.  

John G. Kelly

I use video all the time for clients and it plain works....and not just for cars...for anything.
It helps from the customer point of view but there is also a fundamental marketing benefit...creating Youtube videos that are properly titled, described and tagged creates visibility within Google.  Get Google to like you and your site will show up for important search terms that bring in customers.  I do it ALL the time.

John G. Kelly

The simple way

1) create a video --it doesn't have to be Oscar quality.  

2) Post it to your Youtube channel - use a good title, description and tags.

3) Copy the url from Youtube.

4) Share it in emails to your email list.

There are a couple of refinements but that is essentially it.

Bill Wittenmyer

Thanks John.

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