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Bill Wittenmyer

Bill Wittenmyer VP Sales, Layered Apps & Competitive Accounts

Exclusive Blog Posts

VOI vs ROI

VOI vs ROI

We all seek growth, personally and professionally. What I’ve come to understand is that growth in a business isn’t measured by ROI alone. …

Develop Your Next-Gen Leadership from Service Employees

Develop Your Next-Gen Leadership from Service Employees

Service employees work hard, really hard. The service department is a baptism-by-fire style of teaching, especially in busy domestic dealers where there is…

4 Benefits of Omnichannel Marketing

4 Benefits of Omnichannel Marketing

Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,” predictive analytics and new mobile and digital channels. To …

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Part Four: Summary - Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing ha…

Why New Doesn't Always Mean Better for Auto Industry Marketers

Why New Doesn't Always Mean Better for Auto Industry Marketers

Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…

Witt's Wise Words - Video Sells [VIDEO]

ELEAD1ONE’s Bill Wittenmyer shares insight on how to take your service sales to the next level by using video to connect with customers, build trust and sell more repair recommendations.

Brooke Furniss

I am a huge advocate of this and have been preaching this for years. Not only do videos give you credibility, but it gives the consumer the ability to compare what "Good" vs "Worn/Bad" brake pads (or whatever items) look like. Seeing is believing. This helps immensely and puts the consumer at ease, making the process seamless.  

John G. Kelly

I use video all the time for clients and it plain works....and not just for cars...for anything.
It helps from the customer point of view but there is also a fundamental marketing benefit...creating Youtube videos that are properly titled, described and tagged creates visibility within Google.  Get Google to like you and your site will show up for important search terms that bring in customers.  I do it ALL the time.

John G. Kelly

The simple way

1) create a video --it doesn't have to be Oscar quality.  

2) Post it to your Youtube channel - use a good title, description and tags.

3) Copy the url from Youtube.

4) Share it in emails to your email list.

There are a couple of refinements but that is essentially it.

Bill Wittenmyer

Thanks John.

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