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Bill Wittenmyer

Bill Wittenmyer VP Sales, Layered Apps & Competitive Accounts

Exclusive Blog Posts

Rock's Rants: Training (Lack Thereof)

Rock's Rants: Training (Lack Thereof)

Here's what I've noticed in dealerships: the problem isn't just a lack of training, it's the general lack of a thought process that any tra…

4 Easy Ways to Crack Down on Unethical Used Car Dealers

4 Easy Ways to Crack Down on Unethical Used Car Dealers

We all love getting a good deal, especially when it comes to making a large investment like a vehicle. Used cars are a great way to save some cash whil…

The Hidden Costs in Your CRM

The Hidden Costs in Your CRM

The CRM is arguably one of the most essential tools for the dealership other than the DMS. However, one thing to note and consider are all of the hidden fe…

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-…

Why Human Capital Management?

Why Human Capital Management?

“People don’t leave companies, they leave managers”  I love this quote by John Stemph, Ex-CEO of Wells Fargo. It does a great job…

Witt's Wise Words - Video Sells [VIDEO]

ELEAD1ONE’s Bill Wittenmyer shares insight on how to take your service sales to the next level by using video to connect with customers, build trust and sell more repair recommendations.

Brooke Furniss

I am a huge advocate of this and have been preaching this for years. Not only do videos give you credibility, but it gives the consumer the ability to compare what "Good" vs "Worn/Bad" brake pads (or whatever items) look like. Seeing is believing. This helps immensely and puts the consumer at ease, making the process seamless.  

John G. Kelly

I use video all the time for clients and it plain works....and not just for cars...for anything.
It helps from the customer point of view but there is also a fundamental marketing benefit...creating Youtube videos that are properly titled, described and tagged creates visibility within Google.  Get Google to like you and your site will show up for important search terms that bring in customers.  I do it ALL the time.

John G. Kelly

The simple way

1) create a video --it doesn't have to be Oscar quality.  

2) Post it to your Youtube channel - use a good title, description and tags.

3) Copy the url from Youtube.

4) Share it in emails to your email list.

There are a couple of refinements but that is essentially it.

Bill Wittenmyer

Thanks John.

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