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Pros: I've used their services for years and plan on using them for many years to come. Stephannie Bowen is my current rep and advocate and she is by far one of the most professional and comprehensive talents I've worked with in 10+ years in the car biz. The product works great and is actually one of our prime lead sources. Our ROI is stellar. Our grosses are great. All in all, great product and exceptional customer service.
Pros: It does give you accurate up to date information in an easy to find way for the vehicle you want.
Cons: Based on months old data that is no longer relevant to today's market.
Pros: This is a great tool. We close a very high percentage of these leads. It's straight forward and very easy for the customer to fill in all informaion.
Pros: good lead source for your website
Cons: slightly overpriced
Pros: we've used them for years, good quality and bang for the buck
Pros: Very happy with the whole Blackbook platform and the follow up that they have had.
Cons: Does not convert well at all. Too many questions to get the consumer the information they are seeking
Pros: good support
Pros: Would not run my department without B.B.O. Excellent Customer Service and Sales Team.
Pros: Black Book helped to measurably increase the traffic from our own web site. Also the quality of these leads tends to be of a higher quality than others (such as Cars.com). Also, we prefer the flat monthly fee as oppossed to the pay per lead deals.
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