Fixed Ops Director
Now Coming to the Ring..... Amazon
Amazon is slowly making their transition into the Automotive Industry. They have in depth Vehicle Detail Pages for almost every make and model. These pages include, Reviews, MSRP, Color choices, Trim and style levels, IIHS safety inormation, and much more.
Amazon has just given us an amazing third party tool for evidence manuals. These VDP pages with no pressure and loads of information are transparent and easily shared. While there is something bigger in play here in the meantime they are a great resource to build rapport and gain some third party validation.
Brad Paschal is the e-Commerce Director of Street Auto Group in Amarillo, TX. Brad is an avid MMA fan and has done commentary on the “FRB Show.” In Brad’s three years at Street, he has changed the way Street uses social media to engage customers. Brad searches within and outside the automotive industry to bring fresh/innovative practices to the dealership.
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1 Comment
Jim Dykstra
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Amazon is looming on the horizon with Jeff Bezos desperate to get into the car business. Allowing Amazon to sell new cars would create a nationwide competitor with virtually unlimited capital and a completely differnent objective - growing Amazon Prime members - than traditonal dealership's to grow sales, service & loyalty. Would Amazon open brick & mortar stores to service as well as sell? Amazon getting into the business raises myriad questions for franchised dealers as well as consumers.