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Brad Paschal

Brad Paschal Senior Account Director

Exclusive Blog Posts

When Service Advisors Say, “Hey, That’s MY Customer!”

When Service Advisors Say, “Hey, That’s MY Customer!”

To say that the dealership I worked at was Dog Eat Dog would put it mildly. It wasn’t just a competition to be at the top of the figurative servi…

In 2020, Resolve to Change Pay Plans

In 2020, Resolve to Change Pay Plans

New vehicle sales are slowing and increased pricing transparency is eroding front-end sales margins. I predict that increased F&I pricing transparency …

Set Goals for the Year Not Just the Month!

Set Goals for the Year Not Just the Month!

Planning and setting goals for the year ahead is hard considering we tend to plan month by month especially when it comes to measuring success. So instead …

MDP 029 | The Great Divide: Fixed Ops / Variable Ops - Special Guest Phil Larrick

MDP 029 | The Great Divide: Fixed Ops / Variable Ops - Special Guest Phil Larrick

  #FixedOperations #GenZ #EmployeeAcquisition #OnlineRetailParts   David & David are joined by Phil Larrick. Talking about Fixed…

Join Us for a Fireside Chat with Current Automotive

Join Us for a Fireside Chat with Current Automotive

Chat with Seneca Giese, Co-Founder of Current Automotive, and discover how they are transforming the car-buying experience in Naperville, Illinois. In j…

Top 3 Marketing Companies to Visit at NADA

Here are some awesome cutting edge companies to check out at the upcoming NADA 100 Convention.

1. TECOBI/ PCG Companies-Booth 1261

Tecobi creates and manages Facebook Ads, targets the right customers for your business, instantly sends shoppers a text message when they click on your ad, and professionally communicates with them to set up all appointments sending customers right to your door!

2. TradePending-Booth 6039

Using Real Market Data and modern website integration to drive better website conversion and connected process for consumers and Auto Dealers.  Real Market data Trade-in Tool.

3. Podium-Booth 4665

Podium is a fully-mobile online review management platform that helps businesses collect and track online reviews on sites like Google, Yelp, DealerRater, Facebook and many more.

Brad Paschal

TECOBI and TradePending both won AWA awards.

Jason Girdner

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