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Jared Hamilton
From: Jared Hamilton
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Brad Paschal

Brad Paschal Senior Account Director

Exclusive Blog Posts

Only 2 in 5 Customers Receives a Sales-to-Service Handoff??

Only 2 in 5 Customers Receives a Sales-to-Service Handoff??

DealerRater recently polled over 16,000 new car buyers on behalf of Fixed Ops Journal. The question was straightforward: "The last time you bou…

We Talk Transparency and Digital Retailing with MAX Digital

We Talk Transparency and Digital Retailing with MAX Digital

DrivingSales conducted a lot of interviews at NADA2019.  In this clip, we sit down with Mike Cavanaugh, Executive Vice President at MAX Digital.&n…

The Problem with Pandering to the Customer Experience

The Problem with Pandering to the Customer Experience

A couple of years ago, there was no such thing as the abbreviation (CX) or the buzzword it represents: Customer eXperience. And now, you can’t …

Used Car Managers Improving Recon to Fight Margin Squeeze

Used Car Managers Improving Recon to Fight Margin Squeeze

At NADA, I stopped some dealers walking the Moscone Convention Center to ask them about their concerns and strategies for used car performance in 2019…

Rock's Rants: Employee Convenience

Rock's Rants: Employee Convenience

Some dealership employees forget they work in the service business.   Recently, while I was talking to a service manager, one of his employees s…

Top 3 Marketing Companies to Visit at NADA

Here are some awesome cutting edge companies to check out at the upcoming NADA 100 Convention.

1. TECOBI/ PCG Companies-Booth 1261

Tecobi creates and manages Facebook Ads, targets the right customers for your business, instantly sends shoppers a text message when they click on your ad, and professionally communicates with them to set up all appointments sending customers right to your door!

2. TradePending-Booth 6039

Using Real Market Data and modern website integration to drive better website conversion and connected process for consumers and Auto Dealers.  Real Market data Trade-in Tool.

3. Podium-Booth 4665

Podium is a fully-mobile online review management platform that helps businesses collect and track online reviews on sites like Google, Yelp, DealerRater, Facebook and many more.

Brad Paschal

TECOBI and TradePending both won AWA awards.

Jason Girdner

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