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Brad Paschal

Brad Paschal Senior Account Director

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Exclusive Blog Posts

Only 2 in 5 Customers Receives a Sales-to-Service Handoff??

by Jason Unrau 6 hours ago

Only 2 in 5 Customers Receives a Sales-to-Service Handoff??

by Jason Unrau 6 hours ago
DealerRater recently polled over 16,000 new car buyers on behalf of Fixed Ops Journal. The question was straightforward: "The last time you bou…
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We Talk Transparency and Digital Retailing with MAX Digital

by DrivingSales Events Yesterday

We Talk Transparency and Digital Retailing with MAX Digital

by DrivingSales Events Yesterday
DrivingSales conducted a lot of interviews at NADA2019.  In this clip, we sit down with Mike Cavanaugh, Executive Vice President at MAX Digital.&n…
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The Problem with Pandering to the Customer Experience

by Jason Unrau Yesterday

The Problem with Pandering to the Customer Experience

by Jason Unrau Yesterday
A couple of years ago, there was no such thing as the abbreviation (CX) or the buzzword it represents: Customer eXperience. And now, you can’t …
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Used Car Managers Improving Recon to Fight Margin Squeeze

by Jim Leman Yesterday

Used Car Managers Improving Recon to Fight Margin Squeeze

by Jim Leman Yesterday
At NADA, I stopped some dealers walking the Moscone Convention Center to ask them about their concerns and strategies for used car performance in 2019…
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Rock's Rants: Employee Convenience

by Ken Rock 2 days ago

Rock's Rants: Employee Convenience

by Ken Rock 2 days ago
Some dealership employees forget they work in the service business.   Recently, while I was talking to a service manager, one of his employees s…
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Top 3 Marketing Companies to Visit at NADA

Written by Brad Paschal on 01/25/2017
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Here are some awesome cutting edge companies to check out at the upcoming NADA 100 Convention.

1. TECOBI/ PCG Companies-Booth 1261

Tecobi creates and manages Facebook Ads, targets the right customers for your business, instantly sends shoppers a text message when they click on your ad, and professionally communicates with them to set up all appointments sending customers right to your door!

2. TradePending-Booth 6039

Using Real Market Data and modern website integration to drive better website conversion and connected process for consumers and Auto Dealers.  Real Market data Trade-in Tool.

3. Podium-Booth 4665

Podium is a fully-mobile online review management platform that helps businesses collect and track online reviews on sites like Google, Yelp, DealerRater, Facebook and many more.

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Comments
Brad Paschal

TECOBI and TradePending both won AWA awards.

Jan 28, 2017 
Joe Dallas likes this.
Jason Girdner

BOOM

Feb 2, 2017 
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