Recently, we sent an email to our ReThink clients with Key Times to post on Social Media, as well as when the optimal times are to send Emails, Text, and Phone Calls to clients.  And we wanted to share the exact same information with you!

We hope you enjoy the article and are able to apply these strategies effectively.  Make it a great day!

- Brandin

Marketing – Best times to post on social media outlets and email, text, call
Based on personal experience and a lot of research, here’s the most effective time to post on social media, and when to send emails, text messages, and phone calls.

INSTAGRAM;

Sunday @ 5:00pm / Monday @ 7:00pm / Tuesday @ 10:00pm / Wednesday @ 5:00pm / Thursday @ 7:00am / Friday @ 1:00am / Saturday @ 2:00am

• The peak level of engagement of all-times is Wednesday @ 5:00pm
• Remember to document your day, don’t force the content
• Source – http://www.huffingtonpost.ca/entry/get-instagram-likes_n_6751614

FACEBOOK;

The best time to post on Facebook is between 1–4 p.m., late into the week and on weekends.

• Saturday and Sunday at 12–1 p.m.
• Thursday and Friday at 1–4 p.m.
• Wednesday at 3 p.m.

When to post on Facebook in general to increase your shares and clickthroughs:

• 1 p.m.
• 3 p.m.
• 9 a.m.

Source – https://coschedule.com/blog/best-times-to-post-on-social-media/#facebook

LINKEDIN;

The best days to post content on LinkedIn are between Tuesday and Thursday, either early in the morning, lunchtime or early evening, with an additional, bonus sweet spot between 10am and 11am on Tuesday.

Different content for different days – There are good reasons for targeting Fridays and Mondays, this is especially true when you’re aiming to vary the mix of content that you share, in order to drive ongoing engagement throughout the week. Fridays, for example, may not deliver the highest absolute engagement numbers – but they are still a great time slot for releasing light-hearted, inspirational or accessible ‘chocolate cake’ content that can engage people as they power down or relax over the weekend. Likewise, the Monday morning mindset, when people are focused on tackling challenges for the week ahead, could be a great time to release content that helps them solve particular problems.

Source – https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2016/Whats-the-best-time-to-post-on-LinkedIn

TWITTER;

The best time to tweet daily is between Noon to 1:00 p.m. local time, on average for each time zone. The highest volume of tweets occurs between 11:00 a.m. and 1:00 p.m., peaking between noon and 1:00 p.m. The fewest tweets are sent between 3:00 and 4:00 a.m.

The pro to tweeting during peak times is that you can relate your tweet to the most current or highest trending hashtag for more views. However, for more engagement, you might find it more beneficial to tweet during the down times, but that means tweeting between 3:00am and 4:00 am, not exactly ideal.

Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average. The highest number of clicks per tweet occurs between 2:00 a.m. and 4:00 a.m., peaking between 2:00 and 3:00 a.m. The fewest clicks per tweet happen in the morning (when tweet volume is particularly high), between 9:00 a.m. and 1:00 p.m.

Source – https://blog.bufferapp.com/best-time-to-tweet-research

EMAIL;

Personally, I’ve found the highest level of engagement and response from email when I send one later in the evening. More often than not, I’ll receive an email back that night, or first thing the following morning.

Here are the optimal days/time to contact a client via email;

Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from these studies.

Thursday: If you send two emails a week, choose Thursday for your second day.

Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.

10 a.m.: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10 a.m. Another notable time is 11 a.m.

8 p.m.-midnight: I bet you didn’t expect that one. It looks like emails generally receive more opens and clicks later in the evening. As Campaign Monitor notes, this is likely due to people checking their email before going to bed.

2 p.m.: It looks like you might be successful by sending your emails later in the day as people are checking out of work mode or looking for distractions.

6 a.m.: I guess this makes sense since 50% of you begin your day by emailing in bed. Before you even stand up, you’re opening emails. Good morning.

Source – https://coschedule.com/blog/best-time-to-send-email/

TEXTING;

I’m comfortable texting a client during business hours as it seems to be most effective. If they engage in texting after business hours, then that gives you permission to reply to their message.
Best Practices for Text Messaging would be to keep them short and to the point, professional yet personal which is a fine line, here I’d recommend mirroring your client’s language to make them feel comfortable, don’t text after business hours unless your client texts you first.

PHONE CALLS;

After struggling with getting voicemail with no callbacks, I shifted my thought process and looked at it from the clients’ perspective. The reason why I was getting voicemail was that I was contacting them during business hours. If I’m at work, chances are, they are too. I started calling at coffee breaks, lunch hour and even into the evening from my home phone. It’s amazing to hear responses from clients when they see you’re calling them from your home phone number. In my experience, it shows that you’re prepared to go the extra mile for them. I wouldn’t recommend cold calling someone after business hours from your home phone or cell phone, but for the clients you have on the go, this has proven to be an effective time for me in the past.

Instead of calling them at 5:00pm with the news that we adjusted the price $500, I’d wait until 7:00pm and call them at home to share the news. It seemed to have a higher impact which led to more sales.

BONUS RESOURCE; 

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk!