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Brandin Wilkinson

Brandin Wilkinson President / Owner

Brandin Wilkinson Blog Posts

The Customer is NEVER Right Part 2...

The Customer is NEVER Right Part 2...

Here is Part 2 of 2 of my interview with Ian Coburn.  He has a lot of wisdom and knowledge based on experience to share.   Enjoy!  …

The Customer is NEVER Right...

The Customer is NEVER Right...

If you think selling is hard try being a professional stand up comedian!  When I first connected with Ian Coburn, I knew immediately that he was intel…

What we can learn from a 16-Year-Old Golfer

What we can learn from a 16-Year-Old Golfer

Recently, in my hometown of Kelowna, BC, there was a Canadian PGA Tour Event hosted at the Gallagher’s Canyon Golf & Country Club.  At this …

How keeping your vehicle clean contributes to success

How keeping your vehicle clean contributes to success

How clean is your vehicle right now on a scale of 1-10? Why does this matter when it comes to selling vehicles? Personal Branding. Have you ever seen …

An extension of the paid time off discussion

An extension of the paid time off discussion

Derrick Woolfson’s recent conversation starter on paid time off in dealerships is an intriguing discussion that as dealers, we should be talking abou…

Like I See It - Notes

Like I See It - Notes

Dale Pollak is a former Dealer, Author, and the Founder and CEO of vAuto. Chapter 1: Margin Compression The automotive industry is in worse sh…

How Gratitude Kept Me Sane

How Gratitude Kept Me Sane

As I was getting ready to play my 54th hockey game of the season, I bent over to tie my skates and I could feel a pain in my lower back that I had never fe…

Must-Listen Audiobooks and Podcasts for Auto Pro's

Must-Listen Audiobooks and Podcasts for Auto Pro's

Countless hours of listening and note-taking has led me to believe that the following list is the most valuable for Automotive Professionals that I could p…

A Solution to your Main Problems

A Solution to your Main Problems

Are you as frustrated by traditional classifieds and auction sites as I am?    Some problems I see with classifieds sites: monopolized pric…

A Story About Intuition

A Story About Intuition

I’m going to put you in my shoes as a 28 year old on April 15th, 2013:   I’m recently fired (long story), lost 6 years of client dat…

The Epidemic of Marketing Misallocation

The Epidemic of Marketing Misallocation

This is a follow-up article to one that I wrote last week.  I go deeper into why I think there is an epidemic in Dealers Marketing Allocation.  T…

Stay Hyper Focused

Stay Hyper Focused

If you’re income is tied to the bottom line in any way, consider yourself a business owner or an entrepreneur. When you take this seriously, you…

Your Marketing Allocation is Backwards

Your Marketing Allocation is Backwards

Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

Contradictive Marketing

Contradictive Marketing

I define contradictive marketing as misleading the public with your product or service for your personal gain.  It borders on false advertising and ev…

3 Reasons to give your Sales Team more independence

3 Reasons to give your Sales Team more independence

Dealerships can be systemized to the point that it reduces creativity, new ideas, potential, and growth.  This is particularly true in the sales proce…

The 5 Benefits of Synergized Compounding

The 5 Benefits of Synergized Compounding

The plan originally was to introduce this when my new book comes out in the coming weeks, but I thought I’d give you a brief on it early. So wha…

In the middle of difficulty lies opportunity

In the middle of difficulty lies opportunity

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow conne…

I hope this helps

I hope this helps

I put up an introductory video the other day where I shared that I truly enjoy sharing and learning from others.   With that said, here are…

Leveraging LinkedIn for more Sales

Leveraging LinkedIn for more Sales

I don't need a LinkedIn profile nor do I need to be active on it because I am not leaving my position and I own the dealership.   &nbsp…

Management is easy!

Management is easy!

Almost anyone could be a Manager, but few are effective Leaders.  Often times, it’s one of the top performing Sales Consultants who gets promote…

3 Ways to Escape Mental Prison

3 Ways to Escape Mental Prison

Have you ever had someone imply that sales is easy? I used to be that guy.  Isn’t that frustrating? Little do people know who aren’t in th…

Have you ever tried a Nappucino?

Have you ever tried a Nappucino?

Neither have I, but I'm curious to try one out because it has the potential to be one of the greatest productivity hacks we've ever seen.  …

Affiliate Marketing is Underutilized

Affiliate Marketing is Underutilized

Imagine a situation where you have a teammate working with you to grow your business and the only time you pay them is when someone buys from you.  Th…

A Simple and Effective 9-Step Goal Setting Outline

A Simple and Effective 9-Step Goal Setting Outline

Goal Setting Outline What is my main goal for today? __________________________________________________________________________________________________…

13 Questions to ask yourself every 90 days

13 Questions to ask yourself every 90 days

“Clients do not come first, employees come first.  If you take care of your employees, they will take care of your clients” – Richar…

How we succeed without giant gorillas

How we succeed without giant gorillas

As of April 18th, we’re the #1 Volume Dealer in Manitoba for Chrysler Dodge Jeep Ram franchises.  This is the first time in our history of accom…

The 4 Elements to add to your Training

The 4 Elements to add to your Training

I sold my first vehicle on the 2nd day of my sales career.  That should have never been allowed to happen.  Although I was excited to get started…

Who are you becoming?

Who are you becoming?

I think we can all agree that first impressions are critical to the success of the sale.  Knowing this, we put our efforts and focus more on the scrip…

5 Step Process to Regain Motivation

5 Step Process to Regain Motivation

It's not a lot of fun being in a rut.  And it's difficult to know how to get out of it while you're knee deep and gradually sinking. …

A Leadership Strategy That Works

A Leadership Strategy That Works

Do you read? Watch YouTube videos? Listen to podcasts and audiobooks?   Now, do you share the wisdom you’re taking in?   Recent…

The Worst Trap for Sales Consultants and Managers

The Worst Trap for Sales Consultants and Managers

“This is the way we’ve always done it and it’s worked” – Does this mean there is no room for improvement? “He’…

Canadian AutoWorld Article

Canadian AutoWorld Article

Hello all, here is my latest full-page article in the Canadian AutoWorld Magazine on Page 16, hope you enjoy!  Make it a great day! Bra…

Leveraging Mentorship

Leveraging Mentorship

If you wanted to reach out to mentors and start communicating with them online, there are 2 resources I’ll recommend you use.  One is from an on…

Embrace The Corners

Embrace The Corners

  3 Broken Collarbones 2 Concussions 1 Broken Jaw 1 Broken Wrist Multiple torn ligaments and muscles …

How to get the most out of reading

How to get the most out of reading

I’m assuming you don’t have the time to devote 80% of your day to reading the way Warren Buffett does.   So how do you make the most…

Our own worst enemy

Our own worst enemy

I feel like as Dealers, we can sometimes be our own worst enemy. We’re hardly even trying anymore with the human connection.    I&rsq…

Sales Value Model: Agree or Disagree?

Sales Value Model: Agree or Disagree?

Ok, I know this will be controversial.  What are your thoughts on the following;   At 22 years old, with no cell phone, sales experience, o…

Personal Branding Experts

Personal Branding Experts

We all know the value of personal branding, but sometimes it's hard to know where to start or what all is involved with personal branding.  H…

The Perennial Sales Starter Kit - Updated

The Perennial Sales Starter Kit - Updated

I've updated "The Perennial Sales Starter Kit" on my new website. Here, you'll learn from the best in multiple industries, the brilliant …

10-Step Guide to Discovering Your Intrinsic Motivation

10-Step Guide to Discovering Your Intrinsic Motivation

  Intrinsic motivation gives you the power to remove intimidation, help you discover your purpose, be an inspiration to others, and become fulfilled a…

The Power of Gratitude

The Power of Gratitude

                    My wife and I ask our 2 children on a regular basis what they are thankful f…

How close are you paying attention to Culture? Here are 3 Culture Lessons

How close are you paying attention to Culture? Here are 3 Culture Lessons

  Would you incorporate a “Lifetime Employment Policy” into your Business? Culture – from the Latin word cultus, which means c…

The Power of Language

The Power of Language

"Good words are worth much, and cost little." -George Herbert   Improve instead of change  Partners instead of emp…

Great Customer Experience Story

Great Customer Experience Story

There's a lot of talk about “customer service” and “customer experience” and how it's seemingly a priority for every busine…

3 PROFOUNDLY EFFECTIVE WAYS TO BRING YOUR A-GAME EVERY DAY

3 PROFOUNDLY EFFECTIVE WAYS TO BRING YOUR A-GAME EVERY DAY

  The demands of everyday life can be overwhelming, to say the least. When you’re in sales or a leadership role, these demands seem to get am…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

3 Biggest Mistakes as a Manager

3 Biggest Mistakes as a Manager

Becoming a Manager at 25 years old, only 3 years after accidentally stumbling into the Automotive Industry, created many challenges that were truly unexpec…

Shared Success

Shared Success

2017 was a year of many milestones for our Dealership.  Here are 4 main changes we made that had an effective impact on our Partners and Clients.&nbsp…

75% of Consumers want to buy online

75% of Consumers want to buy online

It seems inevitable that at some point in the near future we will be making a shift from consumers purchasing vehicles at our dealerships to purchasing veh…

Best Times to Post on Social Media and When to Text, Call, and Email Clients

Best Times to Post on Social Media and When to Text, Call, and Email Clients

Recently, we sent an email to our ReThink clients with Key Times to post on Social Media, as well as when the optimal times are to send Emails, Text, and P…

What is a "closer" anyway?

What is a "closer" anyway?

I’ve never been known as a “closer”.  What is a closer anyway?  From what I’ve read and heard from others, it’s som…

Are you leveraging write-offs?

Are you leveraging write-offs?

If you've read any of my writings, you know that I view commissioned Sales Consultants as Small Business Owners.  During my meetings with clients …

Never Forget a Client's Name

Never Forget a Client's Name

I wanted to share with you an email I sent to a client of mine through ReThink Selling.  The concept comes from Memory Expert and all-round good guy, …

Sales Development.... why we have it backwards

Sales Development.... why we have it backwards

When was the last time you asked anyone on your Sales Team why they are in Sales?   Have you ever heard or been guilty of saying "well this…

The Power of Focus as month end approaches

The Power of Focus as month end approaches

As we near the always hectic month-end, I thought it would be valuable to discuss the importance of slowing down to speed up.  This is where the power…

The 5 Hardest Lessons Learned on Path to Ownership

The 5 Hardest Lessons Learned on Path to Ownership

There’s a massive difference between a Business Owner and a Business Operator. Business Operators are depended upon individually for the vast majorit…

The Art of Observation

The Art of Observation

Paying silent attention to detail is an undervalued tool in business and in life.  Over the years, it’s what I’ve learned what not to do t…

What to do when your competition constantly undercuts your price

What to do when your competition constantly undercuts your price

Don't lower your price, raise your value! “People don’t buy what you do, they buy why you do it” – Simon Sinek, New York Tim…

The Biggest Mistake Sales Consultants Make and How To Fix It!

The Biggest Mistake Sales Consultants Make and How To Fix It!

It’s easy to get fixated on numbers.  When we set targets for the month, it’s based around a number.  We want to sell a cer…

The 3PM Rule - A Game Changer

The 3PM Rule - A Game Changer

Here’s an intriguing question that you likely haven’t answered before; Have you ever invested time into analyzing what has contributed to your …

Story Telling through Radio Ads

Story Telling through Radio Ads

There has been more and more discussion lately on the power of story telling when selling a vehicle or through marketing and advertising.  For those w…

I'm Not Your Prototypical Car Guy

I'm Not Your Prototypical Car Guy

I’m not your prototypical Car Guy I wasn’t raised in the auto industry. I didn’t have any connections in the auto industry. I didn&rsq…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

How our New Sales Consultant sold 23 Vehicles in his First Month

How our New Sales Consultant sold 23 Vehicles in his First Month

23 is a big number for any experienced Sales Consultant, so how did Logan get there in his first month? Here’s a recap of what I believe contribut…

A Mindset Shift in Marketing - It's Time!

A Mindset Shift in Marketing - It's Time!

Imagine allocating only 15% of your marketing budget to newspaper, print, online, and radio. And not advertising any payments or price on those ads. Not on…

Why I bought a Dealership only to move away

Why I bought a Dealership only to move away

Have you ever made a decision that made sense to you, but seemed completely backward or even controversial to friends, family, and the public? When you liv…

Why a Life Coach could be a better investment than a traditional Sales Trainer

Why a Life Coach could be a better investment than a traditional Sales Trainer

The problem with most sales training is that it teaches the same tactics for the most part and tends to focus on the transactional sales techniques when th…

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