How clean is your vehicle right now on a scale of 1-10? Why does this matter when it comes to selling vehicles? Personal Branding.

Have you ever seen a Real Estate Agent’s vehicle with their business info on the windows? I’m sure you have, why do they do this? Marketing, advertising, and personal branding.  So why aren’t Sales Consultants in the automotive industry doing this as much as Real Estate Agents are? You're already paying for a mobile billboard (your vehicle), may as well leverage the opportunity!

It doesn’t matter if the Sales Consultant is commission based or not, they are running their own business and should take the same measures that business owners do to promote themselves and their brand.  When you promote yourself on your vehicle, it’s imperative to keep it clean and professional looking.  Why? Because when I see a dirty vehicle with someone’s business name on it, the impression I’m left with is the person is unprofessional, lazy, doesn’t care about their reputation, isn’t willing to do the little things, etc. If I see a vehicle that is constantly clean and well kept, it gives me the impression the person is professional, cares about the details, has a good work ethic, and understands that their reputation matters.

I rinse my truck every morning after dropping my son off at school.  $3 at the local car wash gets me 3 minutes and 40 seconds to give it a spot-free rinse.  A worth-while investment.  And because I’m doing this for my company, I can write it off at year-end.  As you can see, not a lot of time or money exchanged for my mobile billboard.  Talk to your dealership and see how much they are willing to contribute to have their dealership name put on your vehicle.  Include your own website as well if you have one, your social media handles, cell phone number, and all the other standard info.  But don’t go through the work if you aren’t willing to keep up with cleaning your vehicle.  If you have your name on your vehicle but it’s constantly at 8 on the dirty scale, you’re doing more harm than good.

I don’t hire people who walk slow and I wouldn’t hire a Sales Professional that can’t keep their vehicle clean.  These are the little details that matter so much, it’s all about personal branding and the impression you’re leaving on your potential clients.