As of April 18th, we’re the #1 Volume Dealer in Manitoba for Chrysler Dodge Jeep Ram franchises.  This is the first time in our history of accomplishing such a feat and perhaps what’s most impressive is that our dealership is located in a community of 180 people, yup you heard correct, 180 people.  Although our reign at the top is virtually guaranteed to be short-lived, the fact that we achieved the #1 spot is a historical validation for our company.

We did it without a giant gorilla in our parking lot.  We did it without balloons.  We did it without manipulative advertising like $77/month payments.  We did it without promoting price in our radio ads.  We did it without spending more than $1,000 in advertising this month.  We did it without a wacky inflatable tube man dancing out front.  We did it without undercutting our competition on price.  And we did it without sacrificing the integrity and core values of our culture that has been developed over the last 33 years.

Gimmicks, manipulative advertising, and high-pressured private sales may work for some dealers, but it doesn’t work for us.  We tailor our culture to the way our client expects to be treated.  For example, we don’t start our relationship off with a lie by saying they can have any vehicle they want for $77 per month.  Instead, we’ve determined what our values are and aligned those with our advertising campaigns over the years which has led to a transparent and trustworthy experience for our clients.

Because of this, our growth is dependent on word of mouth more than any other form of advertising.  As you are likely aware, word of mouth is the most valuable form of marketing which is why we take our culture and client experience so seriously.  It’s a genuine approach and one that has been established since 1985.  We’re continuously at 170% of our MSR and as of March 31st, we are at 211% MSR Year to Date. 

It’s my belief that the vast majority of dealers get so caught up in the next deal that they forget about the long-term effects of their marketing and the quality of traffic they are driving in to their store.  We’re in this with the infinite mindset, not the one and done mentality. This is what separates us from most other dealers.  They may preach about customer service and relationships with their clients, but their marketing and culture prove otherwise. 

We’ve found that our approach fits well with our clientele and there is an increased morale in the dealership, more trust, stronger relationships, easier deals, higher repeat/referral business, a loyal following, and far less stress.  A lot of this stems from the type of marketing we’re doing.