I don't need a LinkedIn profile nor do I need to be active on it because I am not leaving my position and I own the dealership.  
 

This was my naive thought towards LinkedIn only a few short years ago.  This is because I didn't understand how to leverage it to my advantage and I underestimated its educational power.  Since coming to the realization that LinkedIn is far more than a resume platform, I've elevated my network far beyond a level I could have ever hoped for.  

Richard Branson is quoted as saying "succeeding in business is all about connections." This has proven true not only for my example but many others as well.  It's a platform where you have the opportunity to build your online reputation which is becoming more relevant and valuable as time goes on, it allows you to reach out and connect with thought leaders in your industry, and if you use it properly, allows you to create your own content based on past and current experiences.

When I first joined LinkedIn, I had no intentions of writing books, getting a startup going that will disrupt the automotive industry, or being a Sales Coach.  But you never know where life is going to take you and I'm thankful that I started the LinkedIn journey before pursuing these unexpected ventures because it has amplified the awareness for these companies as well as our dealership, Woodworth Chrysler Dodge Jeep Ram Ltd.  

Yakov Savitskiy is the thought leader for LinkedIn and provides invaluable content that is sure to improve your outlook on LinkedIn and its underrated ability to generate more sales no matter what your title is.