There has been more and more discussion lately on the power of story telling when selling a vehicle or through marketing and advertising.  For those who hone the skill of story telling give themselves an advantage over the competition because it draws emotion out of their prospective clients and we all know that emotion is a massive contributor to the buying decision.  

What we've been doing at our dealership now for the better part of 2 years is share our "Why" and story tell through Radio Ads primarily.  It seems counter intuitive to avoid price through advertising but by doing so, we've increased our sales volume by 39% in the last 2 years.  

Here's the latest example of the 100+ thirty second Radio Ads I've wrote and voiced for our Dealership over the last 2 years to give you an idea of how we structure our Radio Advertisements;

Experiencing exceptional growth, year over year, with any company is a good thing.  But what separates Woodworth Dodge is that we spend a fraction of the cost on advertising than our competitors.  What does that mean to you?  It means that we’ve had that growth through word of mouth advertising.  It means that our valued clients have enjoyed their experience enough to share it with their friends and family.  We hold ourselves accountable because we depend on word of mouth advertising more than any other form.  Thank you for sharing your positive experience with those closest to you.  Remember, @ Woodworth Dodge, we always make it worth your drive.  Visit us online 24/7 @ woodworth dodge dot ca

This may work or may not work for your dealership.  It may only work occasionally or it may work all the time the way it does for us.  It's a difficult structure to initiate because we didn't see a quick sale the way we would have by promoting prices and discounts the way every one else does.  But, what it has done, is create a culture and reputation for us that's unmatched in our area, and it completely separates our ads from every other dealer that's on the radio.  The radio is flooded with car ads, this is our way of standing out.