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Jared Hamilton
From: Jared Hamilton
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Brandin Wilkinson

Brandin Wilkinson President / Owner

Exclusive Blog Posts

Using Images in Your Walkaround

Using Images in Your Walkaround

    Here's a quick tip you can use in your walkaround that can increase your sales performance TODAY.  Your sales process does…

Want Happy Service Advisors? Give Them the Pay Plan They Want

Want Happy Service Advisors? Give Them the Pay Plan They Want

You learn a lot about yourself in the service drive. You quickly find out if you’re truly an extrovert or an introvert-in-disguise, you discover if y…

Recession Proofing Your Dealership

Recession Proofing Your Dealership

Right now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not real…

What's the Deal With Split Deals?

What's the Deal With Split Deals?

We have all had one time or another where we had to split a deal. Splitting that deal, however, was often easier said than done. Once we had an agreem…

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Week after week we have the same meeting at the dealership. That is the GM sitting down with each department manager to review where they are at, projectio…

The 4 Elements to add to your Training

I sold my first vehicle on the 2nd day of my sales career.  That should have never been allowed to happen.  Although I was excited to get started in sales, I had no business hitting the floor that early and inexperienced.  The message that was sent to me by the dealership was that I would learn along the way and training certainly wasn’t a priority.

They provided some online training, Joe Verde and Paul Cummings, which I took full advantage of when I could.  But there was no reward or accountability for doing the training on my own time.  And they had a trainer come out for a day to help get me going but he was more interested in visiting with the staff than he was training me.


If you're training your sales consultants in a similar fashion, consider improving your development model first, but if you’re “old school” or think what you’re doing is good enough, then I encourage you to have an open mind to add the following 4 elements to your training program.


#1. Provide Resources

Allow them to find their way through multiple resources.  Share your own resources that you use for personal and business development.  Or, if you don’t know where to start, this will get you going.  There are a lot of free and informative Blog sites, YouTube Videos, LinkedIn Groups, and other avenues for effectively educating your sales team.

#2. Think outside the Auto Industry

Not all of the training has to revolve around the automotive industry.  Think outside the box.  There are a lot of similarities between Sales Consultants and entrepreneurs.  Have the consultants follow and study the stories of the most successful entrepreneurs and business owners you know.  Allow them to be inspired by these stories because the inspiration will lead to increased productivity and morale.


#3. Seminars

I found it hard to find the value in seminars before attending one myself.  That was 2 years ago, and the last 2 years have been the best of my life, the seminar was a complete game changer both personally and professionally.  We’ve incorporated seminars into our development programs at Woodworth and the reaction is overwhelmingly positive.  When you invest in your team personally, you benefit from their professional development.  This is the best return on investment for any training in my opinion.


#4. Lead by Example

The best leaders don’t ask their sales team to do anything that they wouldn’t do themselves.  If you’re expecting your team to develop themselves but you aren’t doing it yourself, you’ll continuously find it a challenge to have them fully engage in training, thus leading to a lack in reaching their full potential.  Plus, when you’re developing yourself, you’re able to share more resources with your team which they’ll respect you for because you’re leading by example. 


Make it a great day!

Ian Coburn


Congrats on the book! That's a lot of work and the only reason someone puts in that effort is to help as many people as they can be as successful as they can.

You make some great points here. #2 particularly stands out because all too often, especially in auto and truck, we don't look externally for resources, and I can't recall the last time, if ever, I've seen anyone in the industry make this point.

Thanks for sharing, sir.

The following I would typically email you in a message; however, I think it's important for our community to do a better job of connecting with each other and using resources, as you mention. So I'm sharing it here, instead. (As an example, I trained 9 reps a few weeks ago. When I later looked to connect with them on LinkedIn, I was shocked to learn that only 1/9 was on LinkedIn. It is a tremendous tool for networking and enhancing skills via shared knowledge. We should all be on there.)

If you're game, I propose we do a book swap. We can share reviews of each others work here on DrivingSales and even interview each other on why we wrote the book, our experiences, craziest sales story, worst sales experience, etc. I have found that to be helpful and insightful for communities, as it helps to get others to share their stories, where techniques and experiences from peers would not otherwise have been shared. Plenty of people have good content others could benefit from, which they might not otherwise post. Plus it's fun for us and gives us a chance to share some content we would have liked to put in the book but had to edit out--we can't get it all in there, eh?

Just let me know. You can message me an address for mailing. Thanks again for your post.




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