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Brian Chee

Brian Chee Content Dev Manager

Brian Chee Blog Posts

The Future of Auto Retail: As Bright as a Thousand Tiny Beacons?

The Future of Auto Retail: As Bright as a Thousand Tiny Beacons?

On paper, it sounds amazing: Place a handful of beacons – those tiny gadgets that talk to your smartphone – around a car at a dealership, and c…

NADA Workshop Takeaways and Insights: Maintain Control of Your Retail Online

NADA Workshop Takeaways and Insights: Maintain Control of Your Retail Online

Six out of ten customers will not tell you they’re coming to the dealership. Just one out of ten people who visit your website will bother to fill o…

NADA Workshop Takeaways and Insights: Data Security and Compliance

NADA Workshop Takeaways and Insights: Data Security and Compliance

Your dealership’s biggest financial risk may be a data security breach. It’s a reality about doing business in today’s retail e…

Rust Never Sleeps, and Neither Does Change

Rust Never Sleeps, and Neither Does Change

Change is now the rule when it comes to the world of retailing cars. It has been since 2008-09, when the Great Recession and its terrible consequences crea…

The Power of Digital Persuasion

The Power of Digital Persuasion

Say this for J.D. Power: They know the digital space, and few organizations have the credibility to report on the digital trends that impact the likes of F…

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