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Carol Forden

Carol Forden Freelance Writer & Customer Experience Marketing

Carol Forden Blog Posts

A No B.S. Guide To Word of Mouth Marketing

A No B.S. Guide To Word of Mouth Marketing

I’ve written on this site before about how word of mouth has been one of the main drivers of growth at my own business and how I use word of mouth ma…

Emotional Connections Ignite Word of Mouth Marketing, What Are You Doing To Drive WOM?

Emotional Connections Ignite Word of Mouth Marketing, What Are You Doing To Drive WOM?

Emotional connection ignites word of mouth marketing So how do you build an emotional connection with your target audience? Today more than ever cust…

Stop Selling, Start Helping

Stop Selling, Start Helping

Those of you who have read my posts have noticed that I don't post sales type content. This might be confusing, especially as a freelance content write…

Forget The Competition, Dealerships Are Their Own Worst Enemy

Forget The Competition, Dealerships Are Their Own Worst Enemy

Bet I got your attention.  Good, I mean to. The days of blasting consumers with non-stop ads to sell and service vehicles are coming to an end. …

Don’t Underestimate Millennials and Their Impact

Don’t Underestimate Millennials and Their Impact

There are currently about 80 million millennials in the United States with a combined purchasing power of $200 billion.  Don’t underestimate mil…

Why You Need To Have An Inbound Marketing Plan

Why You Need To Have An Inbound Marketing Plan

Starting a business today is easier than in the past, with the advent and development of the Internet and other technological resources now readily availab…

How To Get Fast and Better Results From Your Marketing

How To Get Fast and Better Results From Your Marketing

Take these actions and quickly compound your returns. Thanks to the internet, good marketing results and rising sales incomes can be bigger than merel…

How To Optimize Your Video Marketing On YouTube

How To Optimize Your Video Marketing On YouTube

Video marketing on YouTube is a massive opportunity that brands cannot overlook today.   Nay, it’s bigger than that. YouTube is MAHO…

How To Build A Brand Community Using Social Media

How To Build A Brand Community Using Social Media

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of th…

13 Key Elements of a Perfect Product Video

13 Key Elements of a Perfect Product Video

Your product video is only a minute long. But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed…

Why Every DealerShip Needs A Newsletter to Build Customer Loyalty

Why Every DealerShip Needs A Newsletter to Build Customer Loyalty

As GDPR privacy regulations took effect in the EU businesses worldwide began to rethink their lead generation strategy. Many USA based businesses are no…

Are Dealers Blogs Dead? Or Do They Drive Customer Loyalty and Qualified Leads?

Are Dealers Blogs Dead? Or Do They Drive Customer Loyalty and Qualified Leads?

Over the past few months, we have been doing a lot of research on auto dealer websites reviewing content and dealer blogs.  Ever take a hard look a…

9 Common Mistakes Car Dealerships Make with Social Media Management

9 Common Mistakes Car Dealerships Make with Social Media Management

When it comes to car shopping today, social media sites are a significant influencer in a car buyer’s decision making journey. Today, marketers un…

What Is The Value Of Social Media Marketing In The Automotive Industry?

What Is The Value Of Social Media Marketing In The Automotive Industry?

A good social media strategy requires as much careful planning, time and thought as any other type of marketing. Despite this, we often see social media…

Why Content Marketing Isn’t Working for You

Why Content Marketing Isn’t Working for You

Are your content marketing efforts not getting the results you anticipated? Believe that you’ve followed all best practices and done all that you …

How To Engage Your Target Market With Relevant Content For Your Audience

How To Engage Your Target Market With Relevant Content For Your Audience

    No  matter how well-written or polished the content on your website is,  if it’s not covering the subject matter, y…

What Is The Value Of Social Media Marketing In The Automotive Industry?

What Is The Value Of Social Media Marketing In The Automotive Industry?

A good social media strategy requires as much careful planning, time and thought as any other type of marketing. Despite this, we often see social media…

7 Long-Term Benefits of Content Marketing

7 Long-Term Benefits of Content Marketing

Want to set yourself apart from your competition? One of the best ways to do so is to influence how your target market perceives your company, and publi…

How To Do Keyword Research for SEO

How To Do Keyword Research for SEO

There are tons of ways to do SEO keyword research. Today, there are over 100 keyword research tools, with many different methods to research keywords.&…

12 Unique Lead Generation Ideas for 2018

12 Unique Lead Generation Ideas for 2018

Content marketing is far more than blog articles; it is the ability to educate and enlighten your potential customer and repurpose this content to continue…

Is Content Marketing Right for Your Business?

Is Content Marketing Right for Your Business?

Content marketing is one of the leading efficient and effective ways to generate targeted web traffic for your business, regardless of how annoying or …

How To Grow Organic Visitors by Mapping Content to the Sales Funnel

How To Grow Organic Visitors by Mapping Content to the Sales Funnel

Is your blog generating traffic but not generating revenue for your business? We spent the past few weeks interviewing businesses to discover that thi…

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