Every forward-thinking automotive salesperson embraces the chance to dig deep with courtesy, effective listening, kindness and persistence to discover “The Clue.”

"The Clue." It’s there. All around us. 24 x 7.

It is waiting to be discovered and acted upon. By you? Or by your competitors? That decision is entirely up to you.

"The Clue." It’s right in front of you. It’s right next to you. It’s right behind you. It’s ten feet away from you.

It’s on the other end of your cell phone. It’s at the opposite end of your e-mail inbox. You can hear it. You can see it. You can feel it. You can sense it. Or not.

The choice is entirely up to you.

In the end, if you choose not to care about the clue, your life will be less rich and your W-2 will be less fat. Those two outcomes are certainties.

Oftentimes, one hears irate retail managers advise subordinates to “get a clue”, when, in fact, the road to success in sales is assured if one merely digs, listens, waits and watches for the clue with consistency, courtesy, determination, persistence and resilience, and then plans and executes an appropriate, timely and well conceived response once the clue has been discovered.

How could something as simple as the clue be so vital to one’s success in marketing and sales in the retail automotive arena?

Be not afraid. Go for it.

Wow your clients. Become a relentless clue miner. Dig for the clue. Dig with excitement, friendliness and optimism. Dig every day. Dig on the phone, online, on Twitter and Facebook. Do not rest until the clue is found.

Your present and future customers will never forget your interest in the clue, nor will they forget the connection between you and the excellence of your brand’s fine line of products sold and serviced at your dealerships. It’s a winning combination in every way.

The Clue? May you never regard a prospective customer or current customer in the same way again.

Starting right now, let finding and using the clue as glue be your number # 1 priority. Sales? Fixed ops? Administration? Senior management? The clue is omnipresent. Best of all, it’s free!

Most of all, the search for the clue is a learning experience, both for your clients … and for you. During that search and discovery process, you will often uncover a customer’s hidden love for your brand’s products that would never have been revealed in detail, if you had taken neither the time nor shown the interest to find the clue.

The Clue? Look around you. Listen. Watch. See? There it is. Right there.

Don’t bother running. … Because there’s no escape from The Clue unless you close your ears, eyes and mind.

So keep your ears and eyes open, keep your mind open, and remember that the clue is always right in front of you. Or behind you. Or right next to you. And awaiting your discovery. Always. But only if you believe it to be so.

"The Clue" is truly the glue, and no it’s not crazy. Let the fun begin as soon as you have finished reading this article. Your life at the workplace and elsewhere will never be the same again. We guarantee it.

And all because of the clue. And you.

What a dynamic combination!

Center for Performance Improvement dramatically improves the performance of key employees in the automotive, indirect-lending and healthcare industries. Get our report on improving CSI and SSI scores through in-store processes and immersion coaching: https://www.centerforperformanceimprovement.com/