"Memorial Day." The next time you are tempted to feel sorry for yourself because your General Sales Manager had you split your monster commission with a newbie, take a deep breath to regain your perspective.

Repeat the words "Memorial Day" a few times, and thank the Good Lord that you are not wading ashore into a hail of fast moving metal projectiles that felled many brave Americans on a bleak, late spring day during June of 1944.

The courageous 9,387 Americans buried in a massive cemetery located above the beaches at Normandy, France, did not disembark from their landing craft years ago without a specific task.

No, their mission on that fateful day was to make a voluntary ultimate sacrifice so that you and I could be free today to banter back and forth online about exciting web and selling trends as well as closing tools on this site and to face with optimism the numerous challenges of a rapidly changing auto business and a turbulent world economy.

Think momentarily of “Memorial Day”, smile at your current good fortune, gather your inner strength, and then move forward with confidence to embrace what will surely become a better day for you and for everyone around you, including your valued customers.

This “Memorial Day” be sure to thank your Veteran customers who have bravely served, for their service to our country.

Who knows? One of those valued customers might even be Private Ryan’s great grandson who has been waiting for years to be saved from a retail sales world full of cynics by a consummately courteous, ethical and honorable sales professional … you!

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