Internet Training Consultant

When to Hire a Professional

Consultation is one way a dealership can more effectively execute a plan for their Internet Department. Internet Training Consultants will research a dealership’s online presence before they arrive and point out areas of improvement. Once there, they review the Internet Department and how it has worked in the past. They will work on a process that will make the work for the department more efficient and effective.

When is the best time to hire an Internet Training Consultant? The answer is BEFORE decisions are made on switching website providers, vendors, hiring and firing employees are executed. These decisions are best made with someone who is fully trained in the area.

Decisions made based on mismanaged and misuse of the tools in place will only lead to more startup fees, setup fees or other fees to start over. Before replacing the tools you have in place, it is best to seek out consultation, gather opinions on changing the way you use that tool, and make a decision with the help of professionals.

Consultation will save money in the long run. The process of starting over is costly, slow to catch up, and frustrating on all parties involved. Seeking advice from an Internet Training Consultant will give you the best chance of turning an Internet Department into a profit center.

Chad Breuer

Community Auto Group

Internet Director

482

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Chad Breuer

Community Auto Group

Sep 9, 2012

The Las Vegas Misconception

There is a big misconception in the car business. I call it the Las Vegas pipe dream. Dealers from around the country fly back and forth to Las Vegas or other resort like areas for conventions and other meetings searching for the answer to their problems. “Why am I not selling more cars on the Internet?” Las Vegas is not the answer. Of course, a trip to Las Vegas on the dealerships dime does sound appealing and you may get some good advice from people in the car business. It will never be an answer to what is best for YOUR dealership. Here is a list of reasons why bringing in a personal Internet Training Consultant is cheaper, more focused and more efficient than flying your General Manager to Las Vegas.

Las Vegas is Expensive Paying your General Manager to fly to Vegas is expensive. Not only are the flight, food, taxi, hotel, and other incidentals costly, you are taking your GM out of the office for 3 to 4 days.
Las Vegas Isn’t Focused on YOUR business-These conventions and meetings in Las Vegas for Car Dealers invite a speaker. These speaker share very valuable information that is very important, but they speak to the masses. It is very general and very vague. A professional Internet Training Consultant is hired to look at YOUR business.
Las Vegas Isn’t Efficient to YOUR needs- A professional Internet Training Consultant will take a look at YOUR online presence, come up with an evaluation report, present YOUR issues and work with your team to fix them.

I know some us need a vacation in Las Vegas, but if you need a vacation take a vacation. Do yourself a favor and hire an Internet Training Consultant to train your Internet Department. Once they have come in and re-focused your Internet Department and you’re making more money selling cars online, take a vacation in Las Vegas and go crazy. The car business and Las Vegas have a history, but let us not mesh the two ideas together when they don’t work to better our car dealerships.

Chad Breuer

Community Auto Group

Internet Director

1048

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