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Chris Costner

Chris Costner Account Executive

Chris Costner Blog Posts

Give Them What They Want

Give Them What They Want

  The book and recent movie, “Horton Hears a Who” by Dr. Seuss, tells the story of Horton the Elephant who on one afternoon is spla…

How Broad Is Your Brush

How Broad Is Your Brush

I think we can all begin here with an agreement that stalking someone is bad. Personally, I find it very strange. Why is it then that some of our indu…

"Superficial Social Media"

"Superficial Social Media"

  I have been thinking lately regarding the way we interact with each other online and especially in the social web.  I find myself at times with a h…

THRIVE or SURVIVE

THRIVE or SURVIVE

We knew it was coming and now the month end is fast approaching as it always seems to sneak up faster than we would like for it to. So my question is…

WHO LOVES YOU: Your customers?

WHO LOVES YOU: Your customers?

While marketing deals with markets of many, selling will always be about markets of one. With that being said, how do you make your customers love you…

SOCIAL MEDIA ROI: You Have to Create It.

SOCIAL MEDIA ROI: You Have to Create It.

  The discussion still continues today with dealers nationwide on the effectiveness of marketing through social media.  Dealers are still …

The "Feel Good" Mindset

The "Feel Good" Mindset

  Let’s face it, we have a huge “feel good” mindset problem in our industry today and are failing to address the core issues tha…

Will the Real Owner Please Stand Up?

Will the Real Owner Please Stand Up?

I wanted to drop in and share a perspective of mine regarding our brands and who really owns them now that we are nearing the midway point of 2012.&nb…

MENTORING: Our Missing Puzzle Piece

MENTORING: Our Missing Puzzle Piece

  Mentoring is something that I haven’t thought to write about until recently and after a few discussions with others, have come to under…

QUALITY F&I MANAGER: It’s All In Their Mindset.

QUALITY F&I MANAGER: It’s All In Their Mindset.

  I have been in many conversations over the past few months with others alike about changing the image of our industry and definitely see the …

Hope To Win or Plan To Win?

Hope To Win or Plan To Win?

Many dealers across the United States will be closing out a great month of sales today and all of you should be congratulated for the efforts put fort…

How Many Customers Do You Lock in Your Showroom at Night?

How Many Customers Do You Lock in Your Showroom at Night?

  BDC / Internet operations are near and dear to my heart and I wanted to post this article I wrote for the DrivingSales Dealership Innovation …

Unleash The Hounds

Unleash The Hounds

I was first introduced to the “Dealership BDC” module back in 2000 under the watch of a gentleman by the name of Chuck Barker.  As a sal…

I'm In a Hurry

I'm In a Hurry

  I will be the first to admit that I am usually in a hurry and want results immediately.  In our industry we all seem to want immediate r…

Dealers Shouldn't Be Forced

Dealers Shouldn't Be Forced

  I have been running across articles and video over the past month or so that dealers now are “forced” to look at their service drive…

Get Real

Get Real

  I doubt there will be any argument from anyone engaged in social platforms that they are finding themselves pursuing topics and posts of interes…

ASSERTIVENESS: A Better Approach

ASSERTIVENESS: A Better Approach

After coming back from a short holiday break and getting back to business I wanted to share what I recently discussed with our sales staff as we approach…

Do You Have Bad Social Habits?

Do You Have Bad Social Habits?

As "Social Dealers", we work everyday to engage, inform and hopefully entice prospective customers to buy our vehicles or use our service and p…

Customer Loyalty Is Fragile

Customer Loyalty Is Fragile

According to J.D. Power & NADA, almost 90% of retail customers are never contacted after delivery.  That statistic alone shows many dealers do n…

A Daily Gameplan That Works

A Daily Gameplan That Works

I do hope this posting finds you all closing out a great October and you are ready to move into November.  After all it is the first of the month ri…

A Little More Effort

A Little More Effort

I am confident writing that there isn't a dealership sales department that enjoys not closing the deal when the client is in the showroom o…

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