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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

Knowledge is Power, so Track Important Service Stats

Knowledge is Power, so Track Important Service Stats

J.D. Power and TrueCar have struck a deal for the sale of ALG, so it’s headed to a new home. Absorbing a company for $135 million that does much …

Do you suffer from Conversational Narcissism?

Do you suffer from Conversational Narcissism?

I know the title sounds like an ad for a clinical trial, but what I’m referring to is a problem that runs rampant in dealerships. If not checked, it …

Why Do We Make it So Hard to Pay A Repair Order?

Why Do We Make it So Hard to Pay A Repair Order?

Working on the dealer level, we know firsthand how difficult it can be as a "customer" to pay our repair order or get our own vehicles' statu…

The Conversation Shouldn't End At “What’s the Price?”

The Conversation Shouldn't End At “What’s the Price?”

Handling customer objections isn't always easy. Especially when the customer is calling you on the telephone; knowing what to say and how to approach t…

10 Reasons to Get Certifications

We work in an industry that can come with many opportunities to earn certifications.

Programs like DealerRater's certification can help a salesperson gain more exposure on their dealerships inventory on cars.com and DealerRater. Your CRM most likely has a certification program as well. 

Google offers free certifications, you just have to put the work in and study cause it isn't easy.

The long and short of it is this. Certifications help you in more ways than you know. Certifications are great when asking your boss for money. Plus, they also look great on the wall. 


10 Reasons Why You Need More Certifications in Your Life. 

 

  1. Certification demonstrates commitment to your profession. Receiving a certification shows your peers, supervisors, and, in turn, the general public how committed you are to your chosen career, along with how well you perform to set standards. Certification sets you apart as a leader in your field
     
  2. Certification enhances the profession's image. Association certification programs seek to grow, promote, and develop certified professionals who can stand "out in front" as examples of excellence in your field.
     
  3. Certification reflects achievement. A certified professional has displayed excellence in their field or industry and fulfilled set standards and requirements.
     
  4. Certification builds self-esteem. Association certification programs create a standard for a particular profession, complete with performance standards, ethics, and career paths. You'll see yourself as a certified professional who can control his or her own professional destiny and find a deep sense of personal satisfaction.
     
  5. Certification establishes professional credentials. Since it recognizes your individual accomplishments, certification stands above your resume, serving as an impartial, third-party endorsement of your knowledge and expertise. 
     
  6. Certification improves career opportunities and advancement. Certification gives you the "edge" when being considered for a promotion or other career opportunities. Certification clearly identifies you as an employee who can adapt to changes in work, technology, business practices, and innovation.
     
  7. Certification prepares you for greater on-the-job responsibilities. Certified professionals are aware of the constantly changing environment their profession faces, and they possess the tools needed to anticipate and respond to that change.
     
  8. Certification provides for greater earnings potential. As a certified professional, you can expect many benefits, but in today's downsized, right-sized, topsy-turvy working world, pay increases speak for themselves.
     
  9. Certification improves skills and knowledge. Achieving certification highlights your individual competence by confirming proficiency, knowledge, and career commitment.
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  10. Certification offers greater professional recognition from peers. Hear that applause? It's all for you! As a certified professional, you can expect increased recognition from your peers for taking that extra step in your professional development.

 

Get Certified

Great points, Chris. I think truly motivated people like yourself get it and strive to constantly improve and grow. What Certification are you most proud of or has benefited your the most so far in your career I'm curious? 

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